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APBIL 4, 1907. 



The Weekly Florists^ Review^ 



J53J 



rest of them. Valley never rose above 



$2.50. 



Lilies after all could not climb to 20 

 cents. A few were sold on Saturday at 

 15 cents. The general price was 12 

 cents and at this figure nine-tenths of 

 the stock was sold. There was no sur- 

 plus. Every plant and flower was sold. 



Smilax, which could have been well 

 sold earlier in the week, was held back, 

 Avith the inevitable result of lower prices 

 in the end. 



As to the rest of the cut flower stock, 

 the less said the better. Hyacinths, 

 tulips, narcissi, daisies and mignonette 

 were all in the same class. Barrels of 

 them joined the procession to the bone- 

 yard on Monday. 



After a Aveek of summer, a down- 

 pour of rain began Sunday evening. 

 But the day itself was perfect. The 

 great parade was a wonderful exhibit 

 of flowers, for the buying from the 

 retailers was universal. With the ma- 

 jority not a perfect plant remained, 

 nor a flower unsold. It was the best 

 Easter the retailer has ever known. 

 Prices were about the same to his cus- 

 tomers as other years and his profits 

 were far more satisfactory. For his 

 plants he paid about as usual and he 

 sold them all. The " depression among 

 the Wall street people was not as great 

 as feared. The great mass of our 

 4,000,000 population have been pros- 

 perous and their increasing numbers 

 more than atoned for the society defi- 

 ciency. The retailer who did not wear 

 a smile Sunday evening was too weary 

 from his forty-eight hour vigil. It is a 

 good thing for every department of the 

 business when the retailer is prosperous. 

 After a rather serious winter this in- 

 terlude is sweet music, for it means paid 

 obligations, restored confidence and 

 capital for further enterprise. 



The wholesaler carried the greatest 

 burden of anxiety this Easter, for he 

 was "between the devil and the deep 

 sea," the devil of the pickler and the 

 deep sea of overproduction. He man- 

 aged to steer his bark safely into har- 

 bor. The pickled stuff was lost. The 

 big shipments were disposed of at fair 

 prices. The grower, if he came to town 

 on Saturday, saw these middlemen, now 

 so indispensable, on duty all night long 

 studying hia interests, realizing all 

 they could honestly ask for his products 

 and tireless in attention to duty and 

 the interests of their customers. The 

 grower for the New York market has 

 the best outlet for his commodities in 

 the world, for nearly fifty reliable 

 wholesalers are at his call, ready to 

 afford him facilities for selling to the 

 best advantage. To be assured of value 

 for his goods there is only one de- 

 sideratum necessary, quality, and witn 

 this once demonstrated there can only 

 be one result, success and competence. 



The plant growers are all on "easy 

 street" and ready for future achieve- 

 ments, with plenty of room at their 

 disposal for Memorial day material. 

 They have sold out completely. Their 

 prices were fair and the quality of their 

 offerings up to if not a little ahead of 

 any other year. New York has taken 

 nearly everything grown that had the 

 trade-mark of quality, and always will. 

 There are no plant growers in the world 

 that are capable of producing better 

 stock than those within a radius of 

 twenty-five miles of this big city and to 

 specify without including every one of 

 them would be unfair to all. Their 



names are household words in American 

 floriculture. You can't beat 'em. Next 

 year Easter arrives three weeks later, 

 April 19. This is a good time. to begin 

 preparing for it. 



Following the rainstorm of Easter 

 night came one more blizzard, and 

 Monday morning early risers found the 

 temperature down near freezing again 

 and the ground covered with snow. 

 Every orthodox florist saw in this a 

 distinct and personal interposition of 

 providence and it certainly looks that 

 way. If Saturday and Sunday had 

 seen the storm of Sunday night it would 

 have meant a loss to the florists of at 

 least a million dollars. 



Wholesaledom was as quiet as a 



The Kdltor Is pleased 

 wben a Reader 

 presents his ideas 

 on any subject treated 



fVtf^ 



As experience is the best 

 teacher, so do "we 

 learn fastest by an 

 ezchanee of experiences. 

 Many valuable points 

 are brought out 

 by discussion. 



Good rtentnanshlp, spelling' and gram- 

 mar, though desirable, are not neces- 

 sary. Write as you would talk when 

 doing your best. 



WE SHAIX BE GLAD 

 TO HEAR FROM TOU. 



L 



cemetery on Monday. Prices fell con- 

 siderably, with the tendency still down- 

 ward. I wouldn't be surprised, as the 

 weather grows mild and sunny, to see 

 Beauties fall to $15 per hundred and 

 Brides to $6 and under before the 

 week is over. This is gentle spring's 

 last linger in the lap of winter. 



Variotu Notes. 



On Wednesday of this week at Craw- 

 ford, N. J., Miss Ollie, daughter of 

 Charles Weathered, will be married to 

 one of New York's popular scions of 

 the 400, a most estimable gentleman. 

 The young lady has the congratulations 

 of her father's many friends in the 

 New York Florists' Club and out of it. 



The club's rose meeting and ladies' 

 night will be celebrated Monday even- 

 ing, April 8. This should bring out the 

 banner attendance of the year. A lot 

 of surprises are in store for .all who 

 come. Rose exhibits may be sent in 

 care of Secretary Young. Some of the 

 latest rose acquisitions will be seen. 

 Perhaps the one Mr. Siebrecht has 

 named Mrs. Theodore Eoosevelt, and 

 possibly Gumey Hill may not forget us. 



Ralph M. Ward & Co. have just se- 

 cured the sole agency in this country for 

 the big bulb house of Martial Bremond, 

 of Ollioules, France, one of the largest 

 bulb exporters of Europe. 



Siebrecht & Son have just succeeded 



in transplanting safely the largest tree 

 they say ever was moved in this or any 

 other country. 



The Reliable Ribbon Co. is a new en- 

 terprise, factory at Bayonne, salesroom 

 at 46 West Twenty-eighth street. The 

 ribbon field is widening every year, 

 never more in evidence than this Easter, 

 when every plant and basket depended 

 upon chiffon and plaid and multi- 

 colored ribbon effects to accentuate its 

 beauty and completeness. 



R. Haffner has moved to a handsome 

 store at One Hundred and Forty-first 

 street, in Harlem, on Alexander avenue. 

 This section of the Bronx above the 

 Harlem river is fast developing into one 

 of the best suburbs of the big city. 



Last Monday Willie Bogart suffered 

 a great bereavement in the loss of his 

 little daughter, at 538 West One Hun- 

 dred and Fifty-ninth street. He has the 

 sympathy of all in the trade. 



C. W. Ward's family are on their 

 way home from a pleasant outing in 

 Jamaica, West Indies. At last accounts 

 a tropical storm was delaying their de- 

 parture in the harbor, 



W. H. Donohoe had an especially 

 handsome affair last week, in house and 

 church, in which a noble lord partici- 

 pated. 



Retail windows last week exceeded 

 anything ever seen before in beautiful 

 effects and many of the decorations 

 were strikingly original. On Saturday 

 night one of the Broadway stores had 

 in its center window a large electric 

 cross with floral base and adornment 

 that was drawing the crowds all the 

 evening. Masses of color were the pre- 

 vailing plan, in one store a group of 

 handsome azaleas, in another only 

 American Beauties, in another genistas 

 and acacias and so on all over the city, 

 some distinctive flower or color giving 

 attractiveness to the display. Added to 

 these were novelties in trunks, boxes, 

 vases, autos, ornaments of Easter sig- 

 nificance, all combining to make the oc- 

 casion of special interest to the multi- 

 tudes and especially to the excursion- 

 ists, of whom it was declared a half a 

 million were in the city to celebrate 

 the holiday. J. Austin Shaw. 



Horticultural Society. 



The regular monthly meeting of the 

 Horticultural Society of New York will 

 be held in the American Institute rooms 

 at 4:30 Wednesday, April 10, when the 

 subject for discussion is "Plants for 

 Shaded Gardens." The subject will be 

 introduced by Parker Thayer Barnes. 



The annual meeting of the society 

 takes place Wednesday, May 8, on whieh 

 occasion the address will be made by G. 

 T, Powell, "Renovating the Old 

 Orchards," 



The schedule for the May exhibition, 

 which will be held as usual in the 

 Museum building of the New York 

 Botanical Garden, is already in the 

 printer's hands and will be ready for 

 distribution in the course of a few 

 days. The date of the exhibition is 

 May 8 and 9. 



Cash prizes are offered by the Horti- 

 cultural Society of New York and by 

 the New York Botanical Garden and 

 the society's medals may also be 

 awarded to meritorious exhibits as well 

 as cash prizes unlisted. Copies of the 

 schedule may be had on application to 

 the office of the Horticultural Society, 

 55 Liberty street, New York, 



