1534 



The Weekly Florists' Review^ 



April 4, 1907. 



FOR THE RETAILER 



Large Supplies of Stock in all lines; 

 specially fine quality in the following: 



WHITE LIIiAC, a Randall specialty, not to be had 

 elsewhere. Order early. 



VIOLETS, the best of the Hudson River doubles, 

 and the largest supply in the west, season after 

 season. 



ROSES, all varieties equal to your needs and quality 

 much improved by cool days. 



CARNATIONS, the largest supply in this market; 

 fancy stock. Write for special prices on large lots, 

 our selection. 



A FULL STOCK 

 OF ALL 



rLORISTS' SUPPLIES 



FOR THE GROWER 



^^ AMval I'^AM^ When you buy the brand of fertilizers we sell, you may rest easy, knowing that you 

 * ^>* ■■■■^^I 9 are getting the purest and most reliable fertilizers tnat WILL bring results. Our many 

 different kinds are being used in large quantities by members of this firm, who are among the largest growers and 

 whose products show the value of a good fertilizer. 



PURE BONE MEAL FLORISTS' BONE FLOAT PURE BLOOD AND BONE 



Pulverized SHEEP MANURE HARDWOOD ASHES PURE NITRATE OF SODA 



For Guaranteed Analyses and Prices, see page 21 of our catalogue. 



A. L. RANDALL CO. 



Have you our Cataioj^ue? Sent free on request. 19-21 RandolpH St., CHICAGO, ILL 



Mentloc The Rerlew wben you write. 



stock, but no possible outlet for the 

 material carried over from Sunday. The 

 receipts clearly showed that the Beauty 

 crops are at length on in full force. 

 Quality is fine and the supply so great 

 that all sorts of stores are handling 

 Beauties in quantity. It is worthy of 

 note that some good violets are now to 

 be had and are bringing fair prices. 



Easter at Retail. 



The retailers all are abundantly satis- 

 fied with the results of the Easter busi- 

 ness. The early buying was not up to 

 expectations and Thursday it rained 

 nearly all day, so that there was nothing 

 doing. The result was that the business 

 was all transacted in two days. The 

 weather was perfect Friday and Satur- 

 day and the rush was something phe- 

 nomenal. Nearly every store had a 

 greater stock than ever before, of flow- 

 ering plants of all descriptions. It was 

 inevitable that something should be left, 

 but the general report is of an excellent 

 clean-up. The retailers did no cut flower 

 buying until Friday and Saturday. They 

 were taking a chance on the warm 

 weather holding and producing a glut in 

 the market. The result was that they 

 were able to supply their needs on favor- 

 able terms, except where special fancy 

 stock was required. While it was a plant 

 Easter, still large quantities of cut flow- 

 ers were handled. There was a good 

 profit in everything and no retailer is 

 heard to complain. Sunday morning 

 found the temperature back to normal 

 and wrapping necessary. The deliveries 

 were, therefore, a greater task than they 

 otherwise would have been, and Easter 

 deliveries alway» have been a problem be- 



cause of the bulk of the flowering plants. 

 Fleischman to Enlarge. 



B. Eubel, of the Fleischman Floral 

 Co., states that he has taken a lease on 

 the store next door, at 5 Jackson boule- 

 vard, from May 1. During the summer 

 the partition will be taken down, throw- 

 ing the new space into the flower store. 

 The enlarged store will be refitted 

 throughout in the best of style, Mr. 

 Rubel stating that it is his intention to 

 fit up a place second to no fiower store 

 in the United States. 



For the Easter deliveries from the 

 Jackson boulevard store, eight hired 

 buses emblazoned with characteristic 

 signs were employed, besides the three 

 regular delivery wagons. The north side 

 store, where L. ±{. Bohannon is manager, 

 also is doing a good business. 



The Weather in March. 



According to the weather bureau 

 jNIarch was the warmest since 1878, the 

 mean temperature being 43 degrees, 

 against a normal of 35 degrees. The 

 highest reading, 80 degrees, March 23, 

 was the highest for March in the thirty- 

 seven years the government has ueen 

 keeping records. There were nine days 

 with readings above 60 degrees. There 

 were only three clear days, fifteen partly 

 cloudy and thirteen cloudy. 



Variotu Notes. 



As usual, the azalea was the principal 

 feature of the Easter stock at E. Wien- 

 hoeber's. The plants were perfectly 

 flowered and a finer display never was 

 seen. The principal varieties were Haer- 

 ensiana and Mme. Joseph Vervsene, both 



light pink with deeper pink at the base 

 of the petals. The white variety grown 

 was Louis Culvier. Mr. Wienhoel^r no 

 longer grows the big specimens which 

 once were a feature at his place. He 

 does not urge the use of ribbon, but 

 most of the plants were sent out planted 

 in a great variety of receptacles, most 

 of them odd pieces of pottery. 



P. J. Hauswirth had for Easter a 

 great variety of plants, most of them 

 picked up at the establishments of Wm. 

 K. Harris and Robert Craig Co. during 

 his recent trip to Philadelphia. The vari- 

 egated bougainvillea is an odd and 

 pleasing plant. Hawthornes he wished 

 he had more of. The Lady Gay rose 

 is all right, but the color is so close to 

 the Philadelphia Rambler that few buy- 

 ers noted the difference. 



F. Woick, 4801 South Robey street, 

 had a large amount of bulbous stock for 

 Easter, tulips, hyacinths and narcissi. 

 In common with practically every other 

 grower he had difficulty in holding his 

 stock back because of the unseasonably 

 warm weather. 



Club meeting April 11. Don't miss 

 it. Something doing every meeting night 

 nowadays. 



Charles Ussing, a recruit from New 

 York, has been added to John Muir's 

 staff. He has charge at the Forty-sev- 

 enth street store. Mr. Muir gave his 

 personal attention to the Easter business 

 at the Thirty-fifth street store, Mr. Best 

 having gone to Philadelphia to accept a 

 position. 



In addition to orchids, George Rein- 

 berg will next season grow mignonette, 

 sweet peas, valley, and a number of mis- 

 cellaneous items. Mr. Foerster, at the 



