AiMMi. 1>^. T-K'7. 



The Weekly Florists^ Review* 



J67J 



;itt:i(lit'<l to ;i ston^ in tlio In-iut f)f tlie 

 citv. Mr. ){l;ii'<li-l 's twi) sons :iro asso- 

 cintnl witli liiiii aiiil of counsf ciirry the 

 biiiilcn of tlic liiisiiH'.ss. .1. A. S. 



A GENEROUS WINDOW. 



'I'hi' ;ii-c'oni|>;iiiyiny illustralioii is from 

 ;i. )ilii)lum;i|ih of till' wiiiilow (iis|)l;iy of 

 ■ loiiii ( '. JI.-itcluT, at Aiiistci<l;nti, X. Y., 

 )ilic>!o;;i:i)>lit'il jiisl l.i'foi'f l]astt'r. Mr. 

 Ilatclirr 's liusiiicss has lioiMi established 

 siiii'i' 1S77 ami is sti'adily on tho in- 

 i')(>asi'. Ills y ic'i'nhoiiscs ar(> on Clove- 

 land avrnni' and lliu stoi'c at 50 l*]ast 

 Main stici't. A laryr stock is carried at 

 all tunes and a ^-einTons winilow ilisplay 

 always maintained, for he l)elieves that 

 in oidtu' lo do l)nsiin'ss you must show 

 that von have somethinjj to sell. 



Easter Window of John G. HeinI & Son, Terre Haute, Ind. 



■a in a \ase of flowers at so mneh ]ier 

 sveek, yi\injf say three ('hanj>('s a week, 

 and nsiiijj whatever stoek may he season- 

 alile. By doinjj tins he is altle to make 

 di(^ ])rii-e low enongii to l)e attraetixi'. 

 I'oint out to somt! one who jirides hini- 

 •;r|f (111 the "tone" of Ids place that 

 I'axoralile comment will be the result of 

 I constant and always chauyinjr tlow(>r 

 iisphiy. <iet it. started in one (dlice or 

 studio and you soon <-au yet husiiu'ss 

 from manv otlu'rs. 



RETAILING IN HOOSIERDOM. 



The accinnpanyin;;' illnstration is re- 

 )ii-oclm-i'd from a ])hiit()jiia|ili nnide just 

 liefoie I'laster at the stiu'e of .lohn (I. 

 Jleitd tV- Son. Terre Haute, in. I. 1/ike 

 all jthotoyrajths of store windows, this 

 one leaxcs iimch to be desired, luit it 

 ser\es to show how o;ood ji dis|day tlie 

 Jfeiids iiuikc in a hustling piovincial 

 '•ity. The |(ictui'e. as eomiuoidy is the 

 <-ase \\itli those imide thron«;li show \vin- 

 iows. shows nuH-h reflection of the (di- 

 iects on the other side of the street, hut 

 it also shows the jjood taste (Muployed 



II the dis|)hiy ami shows that tlit» lleiuls 

 lie well n|i with the liest practice of 

 'lie <lay in jdaiit decoration. Most of 

 I lie plants ill the window. inst(\'i<l of iia\- 

 jny the jiots covered with jiajier or mat 

 'in<f. were |daiited <lirect into the popu 

 iar modern jardinieres of many shapes 

 iml colors, 'i'liese wcri' most e.\teiisi\(dy 



MSfcl ill the best stores this ]-'aster. They 

 Mf inexpensive ami. when well chosen 

 and well c()iiibine<l with the plant, make 



III exceptionally ideasiiiy^ ell'cci. In 

 iced, many cnstonu'is buy for the jar 

 linieie almost as iiuicli as for the jd.ant 



'iiat, is in it. 



Ileinl \- Sou ]ia\e had a prosperuiis 

 :-e;ison with steadily incre.asiiiy trade. 

 ' 'ne of the departments of the business 

 which tliey hav(> jiushed with «;ood re- 

 "^ults is the seeuriiijij of orders for de- 

 livery ill other cities. They have adver- 

 tised in the daily jiapers that they havi^ 

 uiade arrangements whereby they can 

 didiver funeral tlowers, or tlowers for 

 iuy purpose, in almost any tinvn in the 

 <oiintiv on a \t'rv few hours' notice. It 



has brouj;]it them many such orders, 

 whi(di then .are wired to sonu> one with a 

 card on the I^K.VIKW 's paycs for Tieadin*^- 

 b'etail Florists. This is a line any llorist 

 can work uit; when you havt> nothing 

 s|)ecial for your space in your local 

 pa]ier adxcrtise your facilities for deliv 

 ering flowers "by telegraph." 



A VENERABLE NEW YORKER. 



W. A, lilaed.d is one of the tildesfc 

 (loiisl^ in tlw business. He was born iii 

 Now York cdty nearly eit^hty years ai;(> 

 and for over tiiirty years lias been in the 

 business at 4(ll' West Twenty t hird street. 

 lie h.a.s seen wiuideifiil (haiiyes in the 

 city :iiid in tiie Mower trade in tli.at 

 time, it A\as in 1S7() tli;;t he ojiened the 

 store where the |diotoyra|ilier stood to 

 make the |iictiire reproduced in thi» is 

 sue. looking' into one ol' the yreeiihonses 

 at the rear, '{"here are twd of them, up- 

 to dale, ■,\ ell ordered structures, of in- 

 estimable \;ilue to any retailer at such 

 a time as Master. Imt not usiialK found 



THE SIMMONS RIG. 



'•J'or the ])ur|iose of brinj^injj; busi- 

 ness to a tirst-(dass retail llower store 

 tliere is notldny lil<«' -^ reputation for 

 yiiod work; but <iiily second to reputa- 

 tion is the i^eneral aiipear.ance of the 

 store, and it ill behooves a florist to 

 maintain a, well appointed, well kept, up- 

 lo date store, with all the modern fix- 

 ings. :ind send out his work in a dilapi- 

 dateil wayoii drawn by aii ill fed team," 



This is the line of reasoning pursued 

 bv ,1. S. Simmons, of Toronto, and ita 

 coiiidiisioii is seen in the illustration 

 on jiagi' l()7-5 frmii a photoiiraph of his 

 new delivery initdt. The wagon is ia 

 whit(> and g()ld and lea\es nothing to be 

 desired. The team is e\ery way in keep- 

 ing ;iiid driver and boy ;ire in uniform. 

 The oiitlit represents the investment of 

 in.any hundreds of didlais. but it is as 

 strong an advertisement as any retailer 

 ciMild put uj)on the street. 



HOT WATER FOR FORCING. 



So long ;ii;o ;is I'l Inu.ary, T.in."). the 

 tlorists' organ in P.erlin, Die liinde- 

 kiinst, dreu attention to the users of 

 warm water in tiie t'liicin^ of lily of the 

 \alley and to the aileyid fad that its 

 ap|>licatioii tci the cniwiis for one night 

 liasteiii'cj ilieir tloweiiiiy- considerably, 

 l.ati'iy the .'-iocieiy for the Advancement 

 ot' Horticulture in the I'rnssi.an States 

 iii\ited ail extdiaiiLie cif experiences in 

 this (ieid, and, in response thereto, (Jar- 

 <|eii Inspectiu Weber exhibited lily of 



Easter Window of John C. Hatcher, Amsterdam, N, Y. 



