APRIL 25, 1007. 



The Weekly Florists^ Review* 



1 74 J 



Second-Story G>nMrvatory of 'W^. G. Saltfordt Poughkeeptie, N. Y. 



the others in the same way, the matter 

 became easier afterwards, though a few 

 things had to be neglected to effect the 

 change. I visit a good many growers of 

 miscellaneous stock and I find those who 

 do not overcrowd, and keep up a moder- 

 ate stock, do well; that is, where they 

 keep everything in proper order. Over- 

 crowding and insufficient labor are the 

 chief evils. Things are put into the 

 wrong places, because there is no room 

 where they ought to go. Then, once they 

 are mixed up, there is a continual waste 

 of time in moving. 



There are also those who have no sys- 

 tem and just muddle things up together, 

 many of which require quite different 

 treatment. One great loss occurs where 



plants which require fumigating are 

 mixed up with those which are rarely af- 

 fected by insect pests. I quite agree that 

 keeping the houses free from any rub- 

 bish, and a fresh, clean surface to the 

 benches, walks, etc., is a great advan- 

 tage; and in arranging plants there is a 

 great advantage in doing so in a manner 

 which prevents the stronger ones from 

 smothering the weaker ones. Where they 

 are mixed up, it invariably happens that 

 the weaker ones get too much water and 

 not enough air. System is a great factor 

 and saves much labor, yet in many inr 

 stances things get into disorder through 

 insufficient labor to keep a straight 

 course. -If it pays to do a thing at all, 

 it pays to do it well. 



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THE RETAIL 



FLORIST 



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MEMORIAL DAY. 



It is worth while noting thus early 

 that each year there is an increasing 

 observance of Memorial day throughout 

 the cities of the north. It is, of course, 

 to be expected that the demand for 

 spring bedding stock will culminate in a 

 Srand rush in the last ten days of May. 

 This is not what is meant by the general 

 observance of Memorial day. That is a 

 flay when every one has come to remem- 

 l^er those who have gone before, by tak- 

 ing cut flowers to the cemetery. In the 

 original observance of the day, only the 

 old soldiers were remembered. Now the 

 custom has become general. It is not an 

 occasion for fancy stock or high prices; 



rather for a plentiful supply at moderate 

 rates. Large numbers of prepared 

 wreaths, metal designs, etc., are used in 

 certain localities. 



SALTFORiyS CONSERVATORY. 



The accompanying illustration is from 

 a photograph of a new conservatory and 

 show room recently added to the "flower 

 shop" of W. G. Saltford, Poughkeepsie, 

 N. Y. It is a structure which will inter- 

 est retail florists for many reasons, not 

 the least of which is that it is erected on 

 what would otherwise be the roof of the 

 store. As the picture shows, a stairway 

 four feet wide leads from the store 

 proper to this show room on the second 



floor. The. house is 20x40, with a con- 

 crete floor, so that water may be used 

 freely without endangering the decora- 

 tions of the store below. The benches 

 also are of concrete. The frame of the 

 house is of iron, with the bent glass con- 

 struction at the caves, being the most 

 ornamental style of house yet devised. 

 Double thick ground glass is used and 

 the house is lighted at night with five 

 fifty candle-power electric lamps. 



The house was completed just in time 

 for the Easter display and proved a 

 great help in handling the large amount 

 of business done that week. Mr. Salt- 

 ford says that it is also interesting to 

 note that this house, located as it is, is 

 the best advertisement he ever secured, 

 because it provokes much comment 

 among people who never before saw a 

 greenhouse off the ground. 



RETAILER'S ADVERTISING. 



A. F. Fiedler & Co., Baltimore, Md., 

 have issued ' ' Messengers of Sentiment, ' ' 

 which should have a beneficial effect 

 upon retail trade if distributed to a 

 class of flower buyers. This is a neatly 

 printed booklet with quotations from tlic 

 poets, also with an interpretation of the 

 language of flowers' and other suitable 

 matter. One of the best features is a 

 page of suggestions for flower combina- 

 tions, which might well be elaborated to 

 the advantage of the business. 



SUNDAY FUNERALS. 



The question of Sunday funerals is 

 one which is being agitated all over the 

 country. In some sections the movement 

 to do away with Sunday interments is 

 meeting with the support of florists and 

 in other localities they are opposing any 

 change as being calculated to reduce, the 

 business done in funeral flowers. This 

 not only is a narrow view, but one not 

 warranted by the experience of those who 

 do business in cities where Sunday fu- 



