Mat 16, 1907. 



The Weekly Florists' Review* 



J969 



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I THE RETAIL 



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FLORIST. 



THE SAD HOUR. 



The accompanying illustration is re- 

 produced from a photograph of a rather 

 large design made by A. Londenberg & 

 Son, Valparaiso, Ind. The flowers used 

 are Maids, Brides, sweet peas, a few 

 lilies and some smilax and asparagus. 

 To realize the full significance of the 

 piece it is necessary to see the lettering 

 at the base, which does not show satis- 

 factorily in the illustration. Inscribed 

 there are the words, ' ' The sad hour. ' ' 



MEMORIAL DAY ADVERTISING. 



There is certainly a large volume of 

 business done on and for May 30, but 

 1 believe it can be further increased, es- 

 pecially by the florists in the medium- 

 sized and smaller cities and towns. 



In the first place, I noticed there were 

 quite a few flowers sent in from people 

 residing at a distance but having rela- 

 tives buried in our cemetery, and the 

 thought occurred to me, Why^ not reach 

 out for some of this trade? I was al- 

 most certain that if those people were 

 informed in time that good, fresh flow- 

 ers could be had of the local florist they 

 would perhaps send their money and 

 orders to him, or to some of their friends 

 and have the flowers purchased here, in- 

 stead of sending them a long distance 

 and having them in poor condition upon 

 their arrival. You will find persons liv- 

 ing at a distance who would be glad 

 to have flowers placed on their loved 

 ones ' graves if they only knew of some 

 way it could be accomplished, not hav- 

 ing any one near whom they would like 

 to ask to do it. 



Accordingly, I had the following cir- 

 cular printed — and let me say here: Get 

 your printer to get it up in the best of 

 style and print it on first quality paper: 



We will be In position to flU orders for flow- 

 «r8, especially carnations and roses, perhaps a 

 few lilies; also designs of all kinds, Intrusted 

 to us for May 30, provided we receive the order 

 at least one week In advance. If received much 

 later than that, we cannot guarantee to 'fill 

 them, but will do the best we can. 



We would especially call the attention of 

 those living out of town, and respectfully solicit 

 your orders; will guarantee to fill them for you 

 and have the flowers placed on any lot In 

 Oakdale cemetery you may wish, Just the same 

 as If you were here in person. 



I will see to It personally that your wishes 

 are fulfilled, or should you have relatives or par- 

 ticular friends whom you would wish to take 

 the flowers to the cemetery for you, you can 

 have them call for them on the way down, and 

 Inrtruct us whom we shall deliver to. 



Correspondence solicited. Write for prices. 



Please remember, prices on (lowers vary ac- 

 cording to the supply, but we will give you full 

 value for all money sent us. 



The first circulars printed did not give 

 prices, but later ones have always had 

 prices printed on them and I believe it 

 much the better way. 



These circulars were sent out ten days 

 to two weeks beforehand, to the names 

 gathered up. Some of the names I got 

 from friends, and I found it advisable 

 to get on the good side of the secretary 

 of the cemetery association, from whom 

 you can obtain all the names of non-resi- 

 <]ent lot owners. Sen<l the circular to 



everyone in your own town and in the 

 surrounding country. 



People forget; put them in mind ten 

 days or two weeks beforehand that they 

 will need flowers. In this way you will 

 get a lot of advance orders, which will 

 be a great help in knowing about what 

 you will need. The first year your circu- 

 lars may not seem to have done much, 



BUSINESS IDEAS. 



The thoughtful retail florist will find 

 an infinite variety of ways in which he 

 can suggest to his customers the use of 

 flowers in a way that will be profitable 

 to the seller. Here are a few of the 

 things which may be suggested to flower 

 buyers and the public and which will 

 widen the use of flowers: 



Nativity baskets; a high-handled 

 basket filled with flowers for the mother, 

 a small basket suspended from the handle 

 of the larger one, filled with flowers for 

 the child. 



The use of flowers instead of crape 

 upon the door of a house of bereave- 

 ment. This usually is a flat bunch made 

 on a pair of cycas leaves, with white or 

 light flowers, the stems tied with broad 

 white ribbon. 



Birthday bouquets, sent by thoughtful 



The Sad Hour. 



but you will find after the second year 

 a large increase — at least I did. 



John Beimford. 



Bristol, Pa.— J. ('. Schmidt had the 

 misfortune recently to fall at the green- 

 houses, and badly sprained an ankle. 



people to their friends, especially the 

 ladies, upon their anniversaries. This 

 fashion is capable of greater develop- 

 ment than almost any other, for we have 

 80,000,000 people who have a birthday 

 every year. 



The use of palms and ferns at funerals 



.-li^^uc^ly^l. 



