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The Weekly Florists^ Review* 



/ Max 16, 1907. 



will be led to follow the example set 

 ]>erhaps in the first instance by the cash 

 register people at Dayton. One of the 

 specially good features of the work be- 

 gun at Bradley is that the plant stands 

 beside the tracks of the Illinois Central 

 railroad, and several other lines have 

 their entrance to Chicago over the I. C. 

 tracks from Kankakee to the city, so 

 that millions of the traveling public will 

 be given a demonstration of what can 

 be done to make life worth living. 



RETAIL PLANT ADVERTISING. 



In spite of the fact that at this sea- 

 son of the year the rush is about all 

 that any one can take care of, still 

 nearly every grower of bedding plants 

 who sells his stock at home does more 

 or less advertising in the local papers; 

 only the rush makes him slight the prep- 

 aration of his advertisement, and as a 

 consequence he loses half the value he 

 might have had. Advertising has be- 

 come a large factor in our business life 

 and it is worth some thought; thought 

 not only as to the selection of the 

 methods of advertising, but as to the 

 wording and appearance of the adver- 

 tisement. It costs just as much to pub- 

 lish a poorly worded, meaningless ad- 

 vertisement as it does one that is direct, 

 clear, convincing and attractive, and 

 there is all the difference in the world in 

 the results. 



An advertisement always should be 

 concise. No matter how much space you 

 use, don't put in unnecessary words. Tell 

 the whole story but boil it down. Don't 

 crowd your space. Too few advertisers 

 appreciate the effectiveness of white 

 space in advertising. It is as good as 

 a cut, though the latter shows .the goods, 

 and a picture is the next best thing to 

 a sample. Quote a price; priced adver- 

 tisements always bring the most direct 

 returns, other things being equal. A 

 price sells goods. It doesn't leave the 

 reader in doubt. Put a well-worded 

 priced advertisement in the paper that 

 the people read — the one that carries the 

 most advertising — and it will bring you 

 business, whether your price is high or 

 low. 



The local retail advertisement repro- 

 duced herewith is one published in Bal- 

 timore newspapers by J. Bolgiano & 

 Sons. It is one of the kind that sells 

 goods. 



GARDENIAS. 



We want to grow some gardenias and 

 would like to know what temperature 

 they need and if plants frou; i;'/2-inch 

 pots will bloom this winter. "Wul they 

 do as well in pots or planted i;i the 

 bench? Do they need smoking and will 

 they stand watering overhead when in 

 Mnom? In fact, please tell us all you 

 can about them. A. B. C. 



A temperature of 60 to 65 degrees at 

 night is necessary, the higher figure being 

 better than the lower one. Plants from 

 •Jlij-inch j.ots will make nne bushes be- 

 ' 'v' winter. They will need pinching 

 several times until the middle of August 

 to keep them bushy. They n.-quire fumi- 

 gation for green aphis, which attacks the 

 young shoots. Scale and me.ily bug, es- 

 pecially the latter, are partial to gar- 

 denias, but can be easily kept in check 

 by using a spray nozzle on the hose 

 twice a week. Syringing overhead while 

 in bloom does not harm the flowers in 

 the least. 



Plants grown along in pots will give 

 rather earlier flowers, but these will not 

 be of the size or quality of those pro- 

 duced on good benched plants. Some 

 bottom heat is helpful and the plants do 

 not need any shading during summer. 

 If freely syringed, carefully syringed,' 

 the surface soil kept stirred and not al- 

 lowed to become wet and slimy, the 

 plants will make rapid growth. Close the 

 house early in the afternoon, with plenty 

 of moisture to start the plants along. 

 Gradually ventilate more freely during 

 July and August. C. W. 



VINES FOR A HILLSIDE. 



I have a contract with a party to 

 cover about half an acre of hillside with 

 any kind of vine of rapid growth. If 

 I can get one suitable for the purpose it 

 will have to be one that will droop, or 

 grow downwartl. About twelve to six- 

 teen feet of the lower or 'bottom part 

 of tbe hillside is of a rocky and scaly 

 nature, and above that there is about 



©[IDS^KilOirail 



Oc. Bach, 

 S for 25c. 



$7.50 

 Xor 100. 



Delivered to your home In city or 

 tfoburbs. Come or phone., 



Our Pan§le« will surprise you with 

 their beauty, 5c. each. 6 for 26c. 

 &tany Bloomloic Ptaots at Dc. each. 



Seed 

 Store 



Pratt St/cVR"/EB Light St 



A* Good Retail Advertisement 



four to six feet of good soil. So there 

 is no chance of planting from the lower 

 or bottom part; it must be done from 

 aboAe. I grow several kinds of vines, 

 but none suitable for the purpose. I 

 should like to get one that is hardy and 

 runs about twenty feet or over. I should 

 be pleased to hear of any vine that has 

 the nature of growing downward, if 

 there is such. I do not know of any. 



W. C. K. 



Taking into consideration that rapidity 

 of growth is of much importance in se- 

 lecting a vine for the purpose stated in 

 the query, the number of vines available 

 by reason of their adaptability to the 

 conditions are somewhat limited. Am- 

 pelopsis Veitchii is not commonly con- 

 I sidered a suitable vine for covering soil 



surface, tfut remembering that a consi.l- 

 erable extent oi the space in question i^ 

 in the nature of rock surface and pr^ 

 sumably continuous, I think that if Am- 

 pelopsis Veitchii were selected an.i 

 planted in good soil as near the line oi 

 rocks as is consistent with an assurano 

 of sufficient soil for the roots to fee<l 

 on, when the vines get a good start thev 

 will soon go ahead over the rocks anil 

 droop gracefully, just as desired by tlie 

 planter. 



Then comes the matter of covering th«' 

 soil surface at the top. This can be done 

 by planting Vinca minor or Euonymus 

 radicans, either of which would be quite 

 appropriate. Ampelopsis quinquefolia, 

 the Virginia creeper, could also be usetl 

 for the purpose, and the other vines, oi- 

 one of them, used as suggested in con- 

 junction with A. Veitchii. 



In case either of those mentioned may 

 for some reason be found unsuitable,- 

 Akebia quinata may be given some con- 

 sideration. It is a rapid grower and an 

 altogether good thing for covering. 



Again, we have the vitis or grape vines 

 in variety, and from the list might lie 

 found one that would answer the pur- 

 pose. I might go on indefinitely enum- 

 erating things that might be suitable and 

 still come no nearer solving the problem 

 than when I started, because presenting 

 or suggesting so many would be liable 

 to confuse the one most interested. In 

 order to avoid such a contingency I would 

 again suggest the consideration of one 

 or both of the ampelopsis mentioned, 

 along with Vinca minor. R. R. 



NEVYORK. 



The Market. 



For nearly a month we have had to 

 turn the clock backward. Even now one 

 hardly dares proclaim the actual opening 

 of spring. Sunday was the coldest May 

 12 ever and as cold as any May day in 

 seventy years. Very few of us remember 

 it, but the weather man can prove it by 

 the records. Ice formed in the immediate 

 vicinity of New York and up state, where 

 the violets grow, and in Rochester, where 

 the fruit trees flourish, the snow was 

 deep and the sleighing excellent. No 

 wonder wheat in Chicago has gone to a 

 dollar. And yet in a day the transition 

 to summer has been made and Monday 

 was as balmy and bright as a day in 

 June. The long ordeal is over, spring 

 has come (perhaps), fruit trees are in, 

 bloom and southern birds are making 

 melody in the parks. Eight months of 

 snow and cold is an unusual experience 

 for New Yorkers. One of the most seri- 

 ous effects of the wintry spring is the 

 loss to market men and growers of early 

 vegetables and fruits. Even the seeds 

 have not yet been planted and in other 

 years by this time lima beans from New- 

 Jersey have been m the market. Twenty 

 thousand May-day children celebrated in 

 overcoats and overshoes. 



Nevertheless, in the cut flower market 

 there has been little complaint and prices 

 have held remarkably well in comparison 

 with other years at similar dates. First- 

 class Beauties readily have commanded 25 

 cents, and G cents has been easy for the 

 selected Maids. Carnations, especially, 

 are firm and well above the prices of a 

 year ago. With the sunshine and the 

 warmth will doubtless come the natural 

 retrogression at this seaf«on rind before 



