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10 



The Weekly Florists' Review. 



JONH 13, 1007. 



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SEASONABLE 



NOVELTIES 



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WEDDING BELLS. 



There was a time when the best wed- 

 ding decorations, in which a wedding 

 bell was used, were made by the use of 

 a wire frame and flowers. This year, 

 however, the leading decorators in Chi- 

 cago and in a number of other cities 

 have created their beet effects by the 

 use of a beU without flowers in its con- 

 struction. 



The bell is the development of the in- 

 vention made by one of the employees or 

 E. H. Hunt, Chicago. At first the bell 

 was only used in red for Christmas, and 

 had a wide sale, but a decorator asked 

 to have one made in white for a wed- 

 ding and since then numbers have been 

 manufactured. The accompanying il- 

 lustration shows the general style of the 

 bell. It is made in sizes from fifteen to 

 thirty-six inches in diameter and is made 

 either with or without electric lights. 

 In case a lighted bell is wanted, one 

 lamp may be used in the center, or eight 

 small lamps with frosted globes may be 

 used around the edge of the bell, and 

 the bell also is made with all nine lamps. 

 Lighted and hung in the midst of a 

 good floral decoration, the effect is all 

 that eould be desired; airy and grace- 

 ful. 



RAMALEY'S SPRAY HOLDER. 



J. D. Eamaley, of Eamaley's Floral 

 Exchange, St. Paul, says that the trade 

 is taking much interest in his funeral 

 spray cushion and holder, of which the 

 Eeview has spoken in previous issues. 

 It is a wire loop, laced loosely with fine 

 wire, for all the world like an egg-beater, 

 and not only saves half the ferns (and 

 ferns have been worth half a cent apiece 

 for the last month), but it keeps the 

 flowers in place without wiring. The 

 device is Mr. Bamaley's own invention, 

 but is not patented, and is so simple any 

 florist can make a week's supply in a 

 few minutes. 



RETAILERS' ADVERTISING. 



For a number of months A. Ijange, 40 

 Madison street, Chicago, has been ad- 

 vertising steadily in the Tribune, and 

 has as steadily increased the space and 

 the expenditure. The Tribune Co. has 

 this week attracted wide attention to 

 Mr. Lange's advertising by sending to 

 thousands of small local merchants 

 throughout Chicago a copy of its state- 

 ment showing Mr. Lange's advertising 

 bills, together with a circular letter ar- 

 guing that the same sort of advertising 

 would pay numberless other merchants. 



The statement shows that Mr. Lange 

 began with the expenditure of $109.41 

 in November, and increased to $211.98 

 in March and $283.40 in April. In five 

 months he has spent with the Tribune 

 $924.61. "The Tribune assumes that 

 Mr. Lange makes money out of this ad- 

 vertising, or he would not continue and 

 increase it." Mr. Lange himself says 

 that he is a firm believer in advertising, 

 but declined to state to the Keview just 



what effect upon his business the adver- 

 tising in the Tribune has had. He 

 says, however, that the best advertise- 

 ment he has had was the Tribune's dis- 

 tribution of its own advertising matter 

 citing him as an example. Mr. Lange 

 says that he had two purposes in under- 

 taking this advertising. In the first 

 place, he had changed his location and 

 he thought it necessary to tell the people 

 where he is now located, and in the sec- 

 ond place, it was necessary to do some- 

 thing to get business at once, as the 

 move to the new location resulted in a 

 considerable loss instead of the hoped- 



C. C. Campbell, who has charge of the 

 Tribune's city advertising. ''We think 

 highly of his business." Incidentally, 

 it may be interesting to know that the 

 Tribune's advertising rate is 45 cents 

 per agate line per insertion. There are 

 fourteen agate lines to the inch, so each 

 inch single column costs $6.30 a day. 



A JERSEY JOB. 



The illustration opposite is from a 

 photograph made May 18 in the Bap- 

 tist church at Summit, N. J. The deco- 

 ration was put up by Andrew Wilson and 

 was in lavender, white and green. The 

 picture does little more than to give an 

 idea of the lavish use made of palms and 

 cut flowers. The branches of dogwood and 

 apple were used in quantity and there 

 were large numbers of sweet peas em- 

 ployed. Two pretty features of the deco- 

 rations were the floral gate at the aisle 

 in the church and the canopy of dog- 

 wood blossoms under which the bride 

 and groom knelt while the ceremony was 



Novelty Wedding Bell. 



for gain. The Lange advertisements al- 

 ways are good, for they contain a defi- 

 nite offer of a seasonable article, and 

 quote a price. They must pull business 

 and no doubt the Tribune's assumption 

 that they pay is warranted, although the 

 strongest statement Mr. Lange will 

 make to other florists is that "If it 

 didn't cost so much, I would use other 

 papers, too." 



' ' Mr. Lange is quite an exceptional 

 advertiser for a small merchant," said 



being performed. The bridal party car- 

 ried orchids. The home of the bride's 

 parents also was decorated in the same 

 style, with palms, smilax, orchids and 

 sweet peas, and it is reported that Mr. 

 Wilson received $1,000 for the decora- 

 tion. 



Oklahoma Citt, Okla. — J. G. Angel 

 had a fine trade for Memorial day and 

 sold out clean on all stock that was 

 readv. 



