20 



The Weekly Florists' Review* 



July 11, 190T. 



THE FINEST IN THE COUNTRY. 

 $3.00 and $4.00 per lOO. 



* VALLEY, 



Cattleya Gaskelliana - Extra choice - our Exclusive Specialty. 



S. S. PENNOCk-MIEkHAN CO. 



1608-18 LUDLOW ST., 



THE WHOLESALE FLORISTS OF 



PHILADELPHIA, PA. 



Anyone who sent all his flowers to a 

 wholesale house was regarded with sus- 

 picion. There was a screw loose some- 

 where, or else his flowers were so poor 

 he was ashamed to offer them, the grow- 

 ers said, else why would he pay com- 

 mission when the buyers were eager for 

 stock? This feeling was shown in the 

 banquets at that time, when ' ' commis- 

 sion house truck, all kinds," was one of 

 the dinner card jokes. 



Later, as the market grew more and 

 more critical, as grading became a neces- 

 sity and overproduction of frequent oc- 

 currence, it began to be whispered that 

 this or that grower was getting better 

 prices from the wholesalers than his com- 

 petitors co^ld obtain from the city buy- 

 ers. The mysterious word "shipping" 

 was heard more and more frequently. It 

 began to be understood that there were 

 buyers outside the city limits who would 

 on special occasions pay the market 

 prices for flowers, provided the quality 

 was forthcoming. Then the growers or 

 ttieir representatives fell into the habit 

 of looking up the wholesalers before 

 sacrificing their stock, and the first step 

 in broadening the market was taken. The 

 process of development went on gradu- 

 ally. It was not until a few years ago, 

 when the flower market was being agi- 

 tated, that John Burton startled his 

 hearers by announcing that the whole- 

 salers sent more flowers out of Phila- 

 delphia than they brought into it. In 

 other words, they were not only shipping 

 much of the stock consigned to them, 

 but also much of that of the growers 

 with whom they were competing for the 

 city business. 



Today it i£ claimed that one-third of 

 the glass now operated to supply this 

 market would be quite sufficient to fur- 

 nish all the stock needed in the city. 

 In other words, two-thirds of our prod- 

 uct is shipped out of town. While it is 

 difficult to verify this statement, I be- 

 lieve it to be fair. 



Philadelphia growers, then, owe to the 

 enterprise of the wholesalers and to their 

 own industry two-thirds of their places 

 today. Without the aid of the whole- 

 salers the growth would have been 

 checked and the ability of many of our 

 growers might never have been dis- 

 played. 



We owe to the wholesalers a debt of 

 gratitude for the rapid development of 

 our business. They have traveled north, 

 east, south and west. They have met 

 the buyers in their sections and they 

 have learned what they required and 

 when they required it. They have 

 .taught us these things and opened to us 

 widely distant markets. When, for one 

 reason or another, we have failed to 

 meet the market requirements, they have 

 gone afield to satisfy the demands made 

 upon them. 



Great stridea have been made by our 



Mention The RcTlew when yon write. 



, THE Florists' Supply House of America 



Fresh Importations 



are arriving almost daily. They include an entirely new line of goods, made to 

 harmonise wi^ our Toneware* Plant Stands, Pedestalst Hanging Baskets of unique 

 design, of substantial make, the straw of the deep green so pleasing in Pompeian 

 Toneware. When ordering these Plant Stands, Pedestals and Ha^fing Baskets, 

 beautiful for displaying a specimen plant, ask for a sample order 01 our new 

 designs in Pompeian Toneware Vases; they are very choice. 



"We are receiving some new styles in Baskets, worth seeing now. Special 

 Steamer, Baskete and Hammers for fruit and flowers, suitable for gifts to those leaving 

 home, also Novel Etaskets for window display. 



Another fresh importation is a fine lot of Cycas Leaves that are large, perfect 

 and fully equal to our h^h standard. Our factory is making Sheaves of finest wheat. 



EVERYTHING IN SUPPLIES. 



-ij. 



H. BAYERSDORFER & CO. 



onrcatjioEue ||29 Tircii St., PHILADELPHIA, PA. 



Mention The Review when yon write. 



growers, our retailers, our seedsmen, our 

 supplymen and our nurserymen, but none 

 have made greater strides than our 

 wholesalers. To their brains, their en- 

 terprise, their industry, their integrity 

 I pay this tribute of respect. 



The Club and the Convention. 



The monthly meeting of the Florists' 

 Club, held on Tuesday evening, July 2, 

 was preceded by two important commit- 

 tee meetings. The finance committee, 

 whose duty it is to provide the sinews 

 of war for the national convention, met 

 in the secretary's oflSce in Horticultural 

 hall at 6:30 p. m. Most of the twelve 

 sub-commitiees reported. The results 

 were entered and tabulated, and by a 

 little after 7 o'clock this committee gave 

 way to the executive committee. The 

 question to be decided was where the 

 outing should be held on Friday of con- 

 vention week. 



Around the old Flower Market table 

 were gathered many of the best known 

 and most successful of our business men, 

 while others not members of the com- 

 mittee were there to hear the debate. 

 Some favored concentrating all our ef- 

 forts on one day, to make it live in our 

 guests' memory. Others favored a divi- 

 sion, more or less equal, of our efforts. 

 Some favored our great park. Others 

 favored the seashore. Here, again, there 

 was division of opinion. Should it be 

 Atlantic City or Wildwoodt The ma- 



jority thought our guests would enjoy 

 Wildwood more than its older rival. 

 Hnally it came down to a vote between 

 Belmont Mansion, in Fairmount park, 

 and Wildwood, on the New Jersey coast. 

 The vote was nearly two to one in favor 

 of Wildwood, the belief being general 

 that the delegates from the middle and 

 western states would prefer a day by the 

 ocean. 



So late was the debate protracted that 

 it was after 8:30 before President Sam- 

 uel S. Pennock called the club meeting 

 to order in the rooms downstairs. The 

 proposed amendment to the by-laws, 

 whereby candidates for membership 

 would be voted for by an elective com- 

 mittee of five instead of by the whole 

 club, gave an opportunity for good 

 speeches from Edward Eeid and Fred 

 Hahman, both in favor of the change. 

 The amendment was adopted. Thomas 

 J. Oberlin's able and humorous jpaper 

 on "The Eedemption of the Hogbacks" 

 was listened to with deep interest and 

 heartily applauded. Mr. OberUn exhibi- 

 ted flowers of Mary Lovett lathyrus and 

 Hydrangea arborescens grown on his 

 own hogback. 



Then the opponents of Wildwood pre- 

 cipitated a general discussion on the 

 fitness of the committee's selection. Ev- 

 erybody who had any other plan to sug- 

 gest joined in the opposition. The de- 

 bate was lively. For a while the ma- 

 jority of the committee and their sup- 



