^H/.^.C^^^V • 



August 29, 1907. 



The Weekly Florists^ Review* 



J9 



Beauties 



Crop is much heavier and quality the best of the sum- 

 mer. If you send us today's order for Beauties you 

 will be back for more. 



ASTERS 



Everybody has Asters, but nobody has better Asters 

 than ours— and we have not seen any as good. Plenty 

 other grades, as well as the finest. 



Kaiserins 



FERNS 



Good crop of fancy Kaiserin, best 

 summer rose. Other roses as 

 good as the market affords. 



Fancy ferns of finest quality; we 

 always have the best ferns, and 

 plenty. 



FANCY VALLEY ALWAYS ON HAND 



E. C. AMLING 



The LarMst, Beat 

 Kquipped and Moat 

 Centrally Located 

 Wholesale Cut Flower 

 House in Chicago. 



32-34-36 Randolph St 



Lona Dlitanes Telephoiei, 



1978 and 1973 Centtal, 



7846 Aatoaatic 



Chicago, III. 



Mention The Reyjew when you write. 



CHICAGO. 



The Great Central Market. 



The spell of the dog days has not yet 

 been broken. August is making a good 

 record for some houses, but others have 

 found the business less than it was a 

 year ago. Probably the fact is that the 

 demand has been about as usual during 

 the month and the results with any indi- 

 vidual house have varied in accordance 

 with the way its supplies have compared 

 with those of last year. The houses which 

 have had better stuff, or more of it, than 

 a year ago have increased their sales in 

 proportion, and vice versa. 



Although September is but three days 

 away, there is little change in the de- 

 mand, and wholesalers do not look for 

 anything special until cool weather 

 comes. There is a steady improvement in 

 the quality of roses cut from young 

 plants, but the quantity received shows 

 no great increase, nor is there need for 

 it, and growers are wise who are building 

 a foundation for future crops. Kaiserin 

 continues in good demand and of good 

 quality. Mrs. Field also is improving, 

 and so is Killarney. Kate Moulton is 

 lengthening in stem, and the growers 

 thus far have avoided the weak neck 

 which is the principal objection to this 

 variety. 



There has been some improvement in 

 the supplies of carnations. A number of 

 growers are sending blooms from the 

 field and a few are cutting small quanti- 

 ties from youggnlants nnder glass. Of 

 omirse thej^'liresliortjn/ stem and small 

 in^ow^ but still they are carnations, 

 something this market has been decided- 



ly short on for a month. The quality of 

 the stock, however, precludes any fancy 

 prices. Asters continue in tremendous 

 supply, and some of them are especially 

 good. A number of the growers have 

 worked up special strains which are giv- 

 ing splendid results. For the finest stock 

 3 cents, and occasionally 4 cents, is paid, 

 but the bulk of the receipts are sold in 

 job lots at buyers' prices. There are too 

 many growers who have no idea of qual- 

 ity and who strive only for quantity. 

 Such stuff is merely an incumbrance in 

 the market. 



Gladioli are a leading factor. There 

 are a few dahlias coming in, but this 

 market does not take this flower readily. 

 Rudbeckia Golden Glow is now received 

 in quantity. Of lilies and other items of 

 stock no change is to be reported. Green 

 goods also continue abundant. 



The Price of Ferns. 



The price of hardy cut ferns in Massa- 

 chusetts has this summer been 10 cents 

 per thousand higher than a year ago. 

 Chicago wholesalers have handled more 

 or less Michigan stock, which laid down 

 in Chicago cost less than the Mas- 

 sachusetts product, but these do not suf- 

 fice for the needs of the market, and 

 Massachusetts ferns no longer can be 

 sold in Chicago at a profit for as little as 

 $1 per thousand, which formerly was the 

 summer price. This year a number of 

 the wholesalers have held their price at 

 $1.50, which leaves a fair margin, and 

 one at which they can afford to give the 

 buyer good stock. 



On behalf of the Massachusetts ship- 

 per it must be said that the cost of ferns 

 to him has increased in the last year or 



two fully as much as he has increased his 

 prices. 



Replanted. 



The growers all have practically fin-' 

 ished replanting and have things under 

 headway for the new season now at hand. 

 The larger growers have added little to 

 their glass tliis summer, but nearly every 

 one has done considerable rebuilding, 

 and the condition of the establishments, 

 as far as buildings and facilities go, is 

 probably better than at any previous 

 time. The result will be increased pro- 

 duction and improved quality. Many of 

 the smaller growers have added a house 

 or two, so that a good growing season 

 will mean quite a little increase in the 

 market's supply. 



Greek Stores. 



In the days when the Greeks stood at 

 the curbstone the retail florists were not 

 satisfied with the competition of the side- 

 walk salesmen and the street dealers in 

 all kinds of wares were eventually barred 

 from doing business more than three feet 

 from the building line in the downtown 

 district. Since then the Greeks have 

 steadily been locating themselves in 

 stores, where they make a showing as 

 good as that of the average of those who 

 consider themselves as the only really 

 legitimate florists. The result is that 

 competition for the retailers is greatly 

 increased, because people who would 

 never have thought of buying of a basket 

 dealer will buy of the same man in his 

 store, which is practically all window dis- 

 play. 



The latest of the Greeks to establish 

 themselves in good locations and attract- 



