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The Weekly Fidristi^^ Review* . 



Skptkmukk \'1. 11)07. 



NURSERV NEWS. 



AMKBICAN ASSOCIATION OF NUBSEBYHBN. 



Pre«M J- W. HUl, Des Moinea, la.; Vice-pres., 

 C. M. Bobbs, Brlderuport, Ind.; Sec'y, Geo. O. 

 8«a?er, Rocnester; Treas., C. L. Yates. Rochester. 

 The 33d annual conveiitlon will be hela at Mil- 

 waukee, June, lUOS. 



The average nurseryman finds it 

 cheaper to lease such land as he requires 

 instead of owning it. 



There are reported to be some enor-. 

 mous blocks of two-year apple trees in 

 the finest of condition at Shenandoah, la. 



J. T. EccLES has sold his property at 

 Beaumont, Tex., and bought land just 

 outside of town, where he will proceed to 

 enlarge his nursery business. 



T. V. MuNSON, of Denison, Tex., is to 

 present a paper on the hardiness of 

 grapes before the International Confer- 

 once on Plant Hardiness and Acclimatiza- 

 tion at New York, October 1 to 3. 



NiNETY-TWo nurseries have been in- 

 spected in Oklahoma and reported free 

 from infections and disease, and licenses 

 will be issued by the board of agricul- 

 ture. There are thirteen nurseries in In- 

 dian Territory which will come under the 

 Oklahoma law this fall if the constitution 

 is approved. 



MARKETING NURSERY STOCK. 



[A paper by C. J. Maloy, of ElhvanRer & 

 Harry, read at the Detroit meeting of the 

 .Vmerlcan Association of Nurserymen.] 



Marketing is by far the most impor- 

 tant operation connected with our busi- 

 ness, because we may grow as much 

 stock as wo please, but if we cannot 

 find a market for it, our efforts will all 

 be in vain. 



Nursery stock is sold at retail by 

 means of a catalogue, dealing direct with 

 the customer. This is also known as a 

 mail order trade. It is probably the 

 most satisfactory way to dispose of your 

 stock if you can get enough orders. To 

 develop such a trade, the first thing 

 necessary is to advertise in such papers 

 or magazines as in your judgment will 

 bring you the most returns, and these 

 returns are mainly used to distribute 

 your catalogue, which is the most neces- 

 sary adjunct in a business of this kind. 

 A well arranged, comprehensive cata- 

 logue is necessary. Tiie descriptions 

 should be concise — not overdrawn; the 

 prices should be given for each article; 

 in fact, it should be made as plain and 

 <'lear as it is possible to do, because this 

 catalogue really is to act as a salesman 

 and from it you must expect to get your 

 orders. Prices should be reasonable, ac- 

 cording to the quality of stock furnished. 

 Of course, the expense of all this will be 

 considerable, but it is the only way in 

 which a business of this kind can be 

 worked up. 



Nursery stock is also sold at retail* 

 through agents, and this has now as- 

 sumed large proportions in this country, 

 but I do not feel competent to give ad- 

 vice on this branch of the business. 



The wholesale branch of the nursery 

 business is larger now than ever before. 

 This is particularly true of fruit trees 

 shipped from the west, as well as from 

 the nurseries at DansvilJe, Geneva and 

 Rochester. The demand for ornamental 

 trees and shrubs in wholesale quantities 

 was, I think, greater the last spring than 

 ever. 



BOXWOOD 



for immediate delivery. 



12 to 15 in. . .$25.00 per 100 



15 to 18 in. . . 35.00 per 100 



ALSO A FEW LARGER SPECIMENS 



y-. 



HIRAM T. JONES, Union County Nursories, ELIZABETH, N. J. 



Mention The Rev'"w when you write. 



DnCLPCL . W. & T. SMITH COMPANY, 



W^\W>J^^\J k GENEVA. N. Y. Wholesale Norseiyiei 



For FORCING 



Ornamental Trees, Fruit Trees, Shrubs, 



Hedge Plantn, Vines, Peonies. 



Send for our who esale trade list. 

 6 1 Tears. . . . . 600 Acres. 



Mention Tbe Review when you write. 



The Bay State's Wholesale Nurseries 



HEADQUARTERS FOR 



Ornamental Nursery Stock of Every Description 



■vercresii and Daetduoua Trees, Slmibs, Roses, Vines, Bbododendrons, 

 AsUeas, Box Trees, HSttBACKOUS PKRKNITIALS. 



Oeneral catalog free. Wholesale trade list on application. 



BAY STATE NURSERIES, NORTH ABINGTON, MASS. 



Mention The Review when you write. 



Viburnum Plicatum / 1^ l^^^ 



Hydrangea Pan. Grand i stock 

 Honeysuckle Heckrottii j Wnte for 

 Barberry Thunbergii.... I P""*- 

 Tiie CONARD A JONES CO. 



WX8T GROVB, FA. 



Mention The Review when you write. 



Japan Iris 



rOR FALL FLANTING 



Fifty varieties. . .$3.00 per 100 



GILBERT COSTIGH, ROCHESTER, N. Y. 



Mention The Review when you write. 



While there were immense quantities 

 of both fruit and ornamental trees and 

 shrubs shipped, the question arises 

 whether we have received the prices we 

 should, considering the increase in the 

 cost of i)roduction. This has always been 

 a disputed question, and I have spolfen 

 of it before at these meetings. It seems 

 to me that the nurseryinan is not re- 

 ceiving anywhere near what he ought for 

 his product, as coinjjarod with prices in 

 other lines of trade. We go on year 

 after year growing immense stocks of 

 this, that and the other, and tiien enter 

 into competition with one another in or- 

 der to dispose of these goods, at ruin- 

 ously low prices. As a matter of fact, 

 we are selling goods today at the same 

 prices, and in sonic casfs less, than wo 

 did ten years ago. when wo know that 

 the cost of growing has incroasod at 

 least fifty per cent, to say notliing of 

 the losses by drought, frost and hail. 



There is one remedy I would like to 

 see ajjplied, which I believe would, in a 

 measure, relieve this condition, and that 

 is to avoid as much as possible the dan- 

 ger of overplanting. It is true that this 

 is a large country, but there is a de- 

 mand only for a certain quantity. It 

 may vary some one year with another, 

 but you know pretty well what the aver- 

 age demand is. Now, if you plant more 

 than what your market demands, you are 

 creating a surplus which, if you sell it 

 at all, nnist invariably be sold at a loss. 



Then again, prices at which surplus 



F 



VERGREEN 



An Immenae Stock ot both lar^e and 

 small size KVKROBEEN TBBB8 In 

 rreat variety; also BVBBOmXll 

 SHBUBS. Correapon(!ence solicited. 



THE WM H. MOON CO.. MORRISYILLE, PA. 



Mention The Review when you write. 



THE STORRS & HARRISON CO. 



PAINESVILLE NURSERIES 



Catalosne and price list 

 free on application. 



PAINESVILLE, OHIO 



Mention The Review when you write. 



LARGE TREES 



OAKS AND MAFUES. FINES AND 

 HEMLOCKS. 



ANDORRA NURSERIES, 



Wm. Warner Harper, Prop. 

 Cbestnut Hill, . FUIadelpUa, Fa. 



Mention The Review when you write. 



ROSE HILL 

 NIRSERIES 



NEW ROCHELLE, 

 NEW YORK 



Bstabllthea 40 

 Tears. 



Most Complete Horticultural EBtablisbment in 

 America. 



New York Office, Siebrecht Build- 



ingf, 5th Ave. and 38th St. 



Mention The Review when tou write. 



TREES and SHRUBS 



Imm<>Dse quantities. low prices. 

 Price list on application. 



PEONIES A SPECIALTY. 



PETERSON NURSERY 



108 LA SALLE ST. CHICAGO 



Mention The Review when you write. 



stocks are sold are, as a general rule, so 

 low, that it has a demoralizing effect on 

 th» business, and creates the impression 

 among a great many buyers that, if the 

 nurseryman can afford to sell at such 

 ridiculously low prices, there must bo 

 tremendous profits wheu goods are sold 



