22 



The Weekly Florists' Review* 



■^■^.- -.:''> J". 



Septbmber 2(5, 1907. 



Florists' 

 Supplies 



A laripe and Taried 

 ■tock of 



Ribbons 



Cords 



Baskets 



Hampers 



Paper Boxes 



Cycas Leaves 



Moss 



Hose 



Twine 



Chas. W. McKellar 



WHOLESALE FLORIST 



51 Wabash Ave. 

 Chicago 



ORCHIDS 



A Specialty 



A fine assortment of 

 Cattleyas and other 

 Orchids always on 

 hand. 



L. D. Phone Central 8598. FRESH EVERT DAT 



FANCT I^TOGK IN TALLRT, BEAUTIKS, B08E8, GiBNATIONS 

 AND C)BEBN8 OF ALL KINDS 



Oan always supply the bestsroods the season aflords. 



A complete line of all Wire Work constantly on hand 



Mention The Reylew when yog write. 



A. L. Randall Co. 



19-21 Randolph St. 

 CHICAGO 

 Weatarn Headquarters for All Seasonable 



Importers, Jobbers, Manafactorers 



OF EVERTTHXNG KNOWN IN 



Cat Flowers, Ferfls,6alax.E6reeas Florists' and Growers' Supplies 



We want your trade. Write us before placing your order elsewhere. Price lists and catalog gladly sent npon request. 



Mention The Review when you write. 



will be remembered was the manager for 

 J. J. Habermehl's Sons at the Bellevue- 

 Stratford in this city, criticisea the grow- 

 ers for asking high prices for the first 

 blooms of chrysanthemums, for instance, 

 when this price cannot be maintained, 

 and, he adds, frightens away flower buy- 

 ers from the retail stores. This argu- 

 ment has been made by buyers for many 

 years and as the market increases its 

 fallacy becomes more evident. The stock 

 offered is perishable and must be sold 

 soon after it reaches the market. With 

 these facts in mind, it is self-evident that 

 the first stock will not bring more than 

 the buyers are willing to pay, for, let us 

 say, advertising purposes. They have 

 no orders for the flowers, being the 

 first, therefore are not obliged to buy 

 excepting for display. Hence to say 

 that when we know there are only a doz- 

 en flowers of a certain variety in the 

 market, with perhaps half a dozen buyers 

 willing to take them, these flowers should 

 bring exacti}' the same price as when 

 there are a hundred dozen in the mar- 

 ket, with more than enough to go around, 

 is clearly a mistake. Would it not be 

 better to tell a customer who is willing 

 to pay a fancy price for the first blooms 

 that the stock is limited, or, as Mr. 

 Brown cleverly states it, would it not be 

 better to sell carnations to a carnation 

 customer rather than endeavor to sell 

 him orchids? An incentive in the way 

 of greater remuneration is absolutely nec- 

 essary if we wish earlier and longer sea- 

 sons for any variety of flowers. 



A Dahlia Farm. 



A wee small voice was heard to say 

 that the most progressive paper really 

 ought to say something about dahlias. It 

 was not the voice of conscience, but of a 

 friend over the telephone, who thougtit 

 Phil ought to visit Atco. It was Phil's 

 half holiday, and especially prized on ac- 



count of the cricket match at Manhcim, 

 but the wee small voice was success- 

 ful, because it really is necessary to give 

 up international cricket matches some- 

 times if you want to keep in the lead. 

 So to Atco, iNcw Jersey, Phil repaired, 

 reaching tuere in due time, despite the 

 delaying efforts of numerous thundering 

 expresses, laden with visitors to the sea, 

 for whose benefit the local was repeat- 

 edly sidetracked. These slight draw- 

 backs were entirely forgotten in the 

 genial welcome of David Herbert, who 

 was waiting at the Atco station with 

 horse and buggy. Mr. Herbert was apol- 

 ogetic at the absence of his son, William 

 C. Herbert, who, he modestly insisted, 

 was the man to see. Phil could not help 

 feeling that he was in very good com- 

 pany indeed, and could not help enjoy- 

 ing his visit hugely, despite the absence 

 of Mr. Herbert, Jr. The gleanings of a 

 pleasant two hours are as follows: 



David Herbert & Son have seventy-five 

 acres of land devoted to dahlias exclu- 

 sively. They commenced business Jan- 

 uary 2, 1906, and in the space of a year 

 and a half, or a little more, have thor- 

 oughly overhauled their plant and fields, 

 putting them in the best of running con- 

 dition. The greenhouses were entirely 

 rebuilt on brick foundations; the boiler, 

 packing and storage sheds were com- 

 pleted and enlarged; the water system 

 was entirely remodeled, a new and larger 

 tank being elevated ; a. new gasoline en- 

 gine was installed; the steam heating 

 system was relaid, the saving in coal 

 being fifty per cent over that of the pre- 

 vious year, a fact that speaks volumes 

 for tight roofs and sound greenhouses 

 and for properly laid steam pipes. 



While speaking of steam heating, it 

 may be of interest to say that a bitter 

 cold night came on before the work was 

 finished. Mr. Herbert, who was away, 

 rushed back to Atco, fearing the dahlia 



H. Bayersdorfer & Co. 



THK FLORISTS* 

 SDPPLY HOUSE 

 OF AMKRICA, 



1 129 Arch St., PHILADELPHIA, PA. 



Florists' Refrigerators 



Write us for prices, stating the size yon 

 reqnlre, the kind of cut flowers you wish to use 

 the refrigerator for, and whether for display or 

 only for storage. 



McCRAY REFRIGERATOR CO. 



558 MIU Street, KKNDAIXVIIXB, INI). 



Mention The Review when you write. 



Wanted! Late Asters 



I eaa sell thea to advaataga 



'C. E. CRITCHELL 



Wholeiala CoaaiitBiOB Fiarltt 



34-36 Eaat Srd St., Cinoinnati, Ohio 



Mention The Review when yoa write. 



roots had been frozen. When he arrived 

 he found the foreman, Ed Young, fast 

 asleep in a chair in the oflBce, and — the 

 temperature in the houses just at the 

 right point. He had a right to be asleep, 

 as Mr. Herbert proudly exclaimed, for 

 he had been up all night keeping the 

 temperature up with oil stoves. Mr. 

 Young was working away for dear life, 

 packing dahlias to go up on the next 

 train, and was evidently the right man in 

 the right place on all occasions. Later 

 on he was seen at the railroad station 

 loading a haywagon full of empty crates 

 to be taken back to the farm. 



The dahlias on the farm are a little 

 late this year, as is the case with all 



