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OCTOBSB 10, 1907. 



The Weekly Florists^ Review* 



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THE RETAIL 



FLORIST 



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ARTISTIC ARRANGEMENTS. 



The Eeview takes pleasure in present- 

 ing its readers with a series of views 

 taken at ThQ Sign of the Bose, the 

 unique flower shop of Charles Henry 

 Fox, on Broad street, below Walnut, 

 Philadelphia. These views, which em- 

 brace the flower shop and conservatory 

 at Tbe Sign of the Eose, and some of 

 Mr. Fox's brightest efforts, will ap- 

 pear each week in this column until the 

 series is complete. Mr. Fox's reputation 

 for decorative work stands so high that 

 it is only necessary to say that his cus- 

 tomers are among the most fastidious 

 flower lovers of the Quaker City. 



GOOD LUCK EMBLEMS. 



The Beview frequently has called at- 

 tention to the opportunity for securing 

 business which is presented whenever a 

 new store is opened in any of the ordi- 

 nary retail lines. The accompanying il- 

 lustration shows one of the orders for 

 such an occasion, which came to John G. 

 Heinl & Son, at Terre Haute, Ind. This 

 piece, which stood over seven feet high, 

 was presented to the proprietor of the 

 Herz Bazaar upon the day of the re- 

 cent opening of that new enterprise. It 

 was a birch-bark stump in which were 

 157 long American Beauty roses. This 

 was a rose for each one of the employees 

 of the establishment, who paid for the 

 piece by subscription. 



Upon this occasion there were some 

 fifty baskets, designs and other good-luck 

 emblems sent by business associates in 

 the town and business connections 

 throughout the country. In fact, it was 

 a regular flower show and one which, no 

 doubt, did much to further this commend- 

 able custom. 



It is now quite a general thing to 

 send flowers on the day that a new 

 store is opened. Not only do the pro- 

 prietor's friends remember him, but 

 those business houses in which he has 

 bought his stock, and those houses which 

 hope to gain his future patronage, rec- 

 ognize in this an excellent means of 

 expressing their sincere good-will. No 

 man can be otherwise than pleased when 

 his friends send him flowers on such a 

 day. 



The next time a good-sized new store 

 is to be opened in your town, make a 

 try for a little of this business. If it 

 is a shoe store, get a copy of the shoe 

 trade journal and send a letter to all its 

 largest advertisers. The chances are you 

 will hit those who sold the new stock, 

 as well as many others who will be inter- 

 ested. Send them a neat letter, type- 

 written if possible, and unquestionably 

 upon your business stationery, setting 

 forth your facilities to send suitable 

 good-luck emblems to the opening. Ten 

 to one the response wiU be greatly to 

 your satisfaction. 



Don't use a wire frame on such or- 

 ders. Loose arrangements, like bas- 

 kets, are preferable to anything remotely 

 suggesting a funeraL . 



FUNERAL WORK. 



Panels and Casket Cover*. 



From a spray or flat bunch it is but 

 a short step to large panels of flowers, 

 or complete covers or blankets of flowers 

 for caskets. 



As the panel is the next step, let us 

 consider it first, leaving the covers until 

 later. 



There are a great many ways of 

 making up flowers or the different ma- 

 terials at hand into the form of a panel, 

 or in other words a large, flat piece, 

 usually having square corners. These 

 pieces can also be used in many dif- 

 ferent ways. 



Often a large panel of flowers is used 

 in place of the more expensive casket 

 cover; in this case the piece must be 

 made of a suitable size so as to look 

 well upon the casket. A good size is 



order for a floral design which will just 

 cover the lower end of a casket; that is, 

 from the glass down. This space you 

 will find will measure about 18x42 inches 

 on top. 



The first step is to procure the wire 

 frame upon which to make the design; 

 this is merely a flat wire frame, just 

 heavy enough so it will hold its shape 

 well. Order one, 15x36 inches, from 

 your wire man. 



We will also suppose that the choice 

 of flowers was left to the artist, though 

 this is seldom his good fortune. Almost 

 any variety of flowers can of course be 

 used, but as this panel is for an elderly 

 person and we have some nice white 

 chrysanthemums at our disposal, we will 

 use these. 



Place one end of your frame on the 

 edge of your work-bench and the other 

 end on top of a high chair or stand, so 

 that you can get your hands underneath 

 when fastening the flowers into place. 

 Next lay some fern leaves on the frame; 

 these serve as a background for the 

 flowers, besides giving the piece a fin- 

 ished appearance. 



In my article on sprays in the Eeview 

 of June 27 I spoke of the necessity of 

 letting the smaller flowers project over 

 the tops of the larger ones, as well as 

 toward the edge. Pick out some of the 

 small chrysanthemums and lay them 

 down upon the ferns. Let some _extefid 



Tree Shimp Designed by John G. Heinl & Son, Terre Haute, Ind. 



one made upon a flat wire frame about 

 15x36 inches; this, when made up, will 

 just nicely cover the top of the lower 

 end of a full sized casket. Then again, 

 a panel can be fastened to an easel, thus 

 making a fine funeral design. 



A Panel ai a Casket Cover. 



^ As we can do but one thing at a 

 time, let us suppose that you have an 



one or two inches over the edge and some 

 just even with the edge; in other words, 

 avoid having the edge too even. Bring 

 the stems of several of the flowers to- 

 gether and tie into place on the frame 

 with a piece of No. 24 wire bent over 

 your finger in the shape of a hairpin, I 

 like to bring the wire for fastening the 

 flowers up from underneath, tying it at 

 the top, tor when you tie at the under 



