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The Weekly Florists' Review* 



OcTOBEii li4, 1907. 



GARDENIAS 



BEST IN THE WORLD. By the dozen or by the hundred 



£^ \ W^ ^J \ T I €\ 1U CbI The ramous Cottage 

 V>/mM%l^nL I MVri^^i^ Gardens carnations 



THEY NEVER HAVE BEEN EXCELLED 



AMERICAN BEAUTIES 



Recognized by all as THE FINEST IN THE MARKET 



CHRYSANTHENUMS 



Lily of the Valley Violets 



and all other seasonable flowers 



Orchids 



JOHN Y01NG,» 



West28lhSt., Wpvi/ Vfirl^ 



Phwes 4463 ni 4464 MiditM Iq. I ^ V> T T I \^ I ■% 



Mention The Review when you write. 



large wedding orders for next week. 

 They find their second store a useful ad- 

 dition. Tommy. 



NEVYORK. 



The Market 



The week opens with a chill in the 

 air, betokening the coming of the frost 

 king. Already the snow has fallen on 

 the mountains near us, and we feel the 

 breath of winter. Everybody welcomes 

 the frost and business will soon feel 

 the thrill of better times and condi- 

 tions. 



History repeated itself last week, in 

 producing about as dull and discourag- 

 ing a condition as the market has known 

 in a generation. The depressing state 

 of affairs in the financial district re- 

 flects itself in the flower market more 

 (Quickly than in any other line of busi- 

 ness. It is the men who make fortunes 

 rapidly in Wall street who are the back- 

 bone of the leading retail florists' trade 

 of New York. Society comes back this 

 week to the big city, the opera season 

 is to open, and November is booked for 

 weddings innumerable. The coming 

 weeks ought to be full of prosperity for 

 all. 



The wholesaleio complain of slowness 

 of collections and are inclined to get 

 together and form a protective associa- 

 tion for their mutual benefit. 



All stock arriving in the cut flower 

 market now is of splendid quality. 

 Beauties are abundant and, while the 

 mums remain, 25 cents will doubtless be 

 the top, with few commanding the high- 

 est quotation. Maids and Brides may 



go to lower figures before the week is 

 over. The street is ablaze with the 

 chrysanthemum display. Every day is 

 adding to the quantity received. Prices 

 are gradually waning; some are cut in 

 two. The grade that last week brought 

 25 cents now commands only 15 cents, 

 and so on down to as low as $2 per hun- 

 dred. The street merchants are taking 

 advantage of their opportunity for dis- 

 play and the outdoor exhibit is worthy 

 of the admiration of the passing 

 throng. 



Gardenias are advancing. The prom- 

 ise for their popularity this season is 

 assured. Orchids are abundant and of 

 great variety. The demand is steady. 

 Shipments to other cities increase and 

 retail windows are incomplete without 

 a vase of them. 



Violets begin to fill their old place in 

 the daily shufSe. Prices are better and 

 the wisdom of the middle of October for 

 the first shipments, is fully demon- 

 strated. For a month their existence 

 has been a menace to their popularity. 

 If growers would only learn their les- 

 son and remember it, next year the first 

 violets sent to the wholesale markets 

 would not come before October 15. 



The oak is proving itself the popular 

 autumn tree. Its foliage, beautiful with 

 varied coloring, serves many decorative 

 purposes and brightens the windows of 

 every retailer. J. P. Scherer finds an 

 enormous demand for oakleaf roping and 

 has sold many thousands of yards of 

 it for the large house and casino dec- 

 orations. There is a glut of smilax and 

 asparagus, and prices have fallen. 



Dahlias, tuberoses, gladioli and, this 



coming week, cosmosj have all played 

 their parts and rung down the curtain. 



Fellouris a Bankrupt. 



Anthony J. Fellouris, wholesale dealer 

 in evergreens, 52 West Twenty-eighth 

 street, has filed a petition in banitruptcy, 

 with liabilities $11,892, and nominal as- 

 sets, $2,218, consisting of cash, $5u; 

 accounts, $543; fixtures, $125 and con- 

 tingent half interest in damages for ter- 

 mination of a lease. Of his liabilities, 

 $8,750 are contingent for rent x>t No. 52 

 West Twenty-eighth street. He owes 

 $402 for wages to two employees and 

 $2,325 to twelve men in various parts 

 of North Carolina for evergreens. 



Various Note*. 



J. K. Allen has an idea of a home for 

 the New York Florists' Club which 

 meets with general approval, the base- 

 ment to be used by a wholesaler, the 

 first and second floors for club rooms, 

 library, meetings and recreations and 

 the upper floor for offices. A location 

 is available that, presents an opportunity 

 that may not come again so favorably, 

 and the club's committee and its pres- 

 ident are giving the project serious con- 

 sideration. It is the best scheme that 

 has ever been suggested for the purpose, 

 and its accomplishment would double 

 the club's membership in a year. 



Moore, Hentz & Nash are selling large 

 quantities of fine celosia plants, in values 

 ranging from 50 cents to $2. There is 

 a great demand for them. 



John Young, Frank H. Traendly and 

 John I. Raynor visited Walter Sheridan 

 at the hospital last week and report 

 him out of danger, though showing the 



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