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The Weekly Horists' Review, 



NOVBMBBB 7, 1907. 



New Display Rootxu of the E« Wienhoeber G>^ Chicago. 



WIENHOEBER'S DISPLAY RCX)MS. 



The retail store of the Ernst Wien- 

 hoeber Co. is located in the richest resi- 

 dence district of Chicago, within a block 

 of the famous Lake Shore drive, with its 

 mile of homes of millionaires. Natu- 

 rally, in such a location there is a de- 

 mand for the exercise of good taste in its 

 superlative degree. The Wienhoeber store 

 not only has been noted for the artistic 

 character of its work, but it has 

 achieved fame through several seasons' 

 occupancy of the rooms above the store 

 by Richard Mansfield, who not only was 

 a great actor, but who had many friends 

 in the neighborhood of the Wienhoeber 

 establishment. The society editors often 

 wrote of the gatherings in the rooms 

 "above the florists' shop," and the 

 editor of the Sunday supplement pic- 

 tured Mansfield in his quarters there. 



Since the death of Mr. Mansfield, Mr. 

 "Wienhoeber has decided that the best use 

 he can make of the suite of rooms is to 

 employ them for the display of his stock, 

 and accordingly the three front rooms 

 have been taken for this purpose. 

 Hardly any change was necessary in fur- 

 nishings or fixtures, except the addition 

 of one or two cabinets. The accompany- 

 ing illustrations show these rooms as they 

 appeared October 31, on the second day 

 of an openifag to which the Wienhoeber 

 Co. invited a selected list of flower 

 buyers. 



The large living room occupies the 

 entire front of the building, over the 

 store. Back of this is the dining-room 

 and, farther yet, a former sleeping-room, 

 which does not show in the illustrations 



but in which the walls are lined with 

 display cases for vases, jardinieres, fern- 

 dishes, baskets, etc. One of the pictures 

 shows the parlor-living room, photo- 

 graphed with the camera standing in the 

 entry way. The old-fashioned fireplace is 

 shown at the side, and in the corner a 

 writing desk with its grandfather's 

 clock. In the right hand corner, just 

 out of range of the lens, stood a small 

 table with a red-brown pitcher filled with 

 Sunrise roses. At the left hand corner 

 stands the piano. The other illustration 

 shows the rooms looking from the living- 

 room into the dining-room, the walls of 

 which are occupied by cases of artistic 



novelties in the way of vases, window- 

 boxes, ferneries, etc. In the window was 

 a large vase of Beauties and on-the table 

 stood other vases of flowers. During the 

 opening there was on display somewhere 

 in the store a vase of each of the popu- 

 lar roses of the day and each one bore 

 a label in order that customers might 

 learn to call for the newer sorts by 

 name. 



Of the large number of visitors, not 

 one failed to mention the artistic qual- 

 ity of these rooms, and Mr. Wienhoeber 

 is of the opinion that by maintaining 

 them he will add largely to the number 

 of visitors to his establishment. 



ENCHANTRESS VARIETIES. 



I should like to hear about the ex- 

 perience of some florist who grows Roso- 

 pink and White Enchantress, as to their 

 productiveness, size and earliness, as 

 compared with the original Enchantress. 

 Will the Rose-pink take the place of the 

 Lawson shade of pink? M. W. W. 



This is our first season with White 

 Enchantress and our second season with 



the Rose-pink variety, and we find that 

 except for the color there is no dif- 

 ference between them and the original 

 Enchantress. They are just as strong 

 in growth and as early and free in bloom- 

 ing. Rose-pink Enchantress will never 

 take the place of Mrs. Lawson, though I 

 am not prepared to say that it is not a 

 more desirable and more beautiful shade 

 of pink. The two are in distinct classes 

 of color, just as red and crimson are 

 distinct, and while the lighter pink may 

 be planted in increased numbers, and 



