The Weekly Florists' Review. 



.\uvi;.\ii!i:i! 7, 1907. 



New Display Rooms of the E. Wienhoeber Co., Chicago. 



WIENHOEBER'S DISPLAY ROOMS. 



Tlie rt'tail storo of tlic Knist Wicii- 

 Ikm'Ixt Co. is loi-atiMl in llic riclicst icsi- 

 dciifc district of ( 'iiicat;o, witliiii a hloi-k 

 dt" the famoiis Lakr Shore drive, with its 

 mile of lioinos of iiiillioiiaires. Natu- 

 rally, in sufh a location there is a de- 

 mand for tlio exercise of ^ood taste in its 

 sujierlative degree. The Wienhoeber store 

 not only has been noted for the artistic 

 character of its work, but it has 

 achieved fame through several .seasons' 

 o(;cu|)ancy of the rooms above the store 

 by Kichard Mansfield, who not only was 

 a great actor, but who had many friends 

 in the neighborhood of the Wienlioeber 

 establishment. The society editors often 

 uidte of the gatherings in the rooms 

 "ab(»ve the florists" shop, " ' and the 

 editor of tlie Sunday su])plem<'nt jdc- 

 tured Mansfield in his (|uai'ters there. 



Since the death of Mr. .Mansfield. .Mr. 

 Wienhoeber has decided that the best use 

 he can make of the suite of rooms is to 

 employ them for the <lisplay of his stock, 

 and accordingly the thiee front rooms 

 have been t.aken for this |(ur[iose. 

 Hardly any change ^\as necessaiy in fur 

 iiishings or fixtures, excei»t the addition 

 of one or two cabinets. The accompany- 

 ing illustrations show these rooms as they 

 ajtpeared Octolter 31, on the second day 

 of an openihg to which the Wienhoeber 

 <,'o. invited a selected list of Hower 

 buyers. 



The large living room occupies the 

 entire front of the building, over the 

 store. Back of this is the dining-room 

 and, farther yet, a former sleeping-room, 

 which does not sjiow in the illustrations 



l)ut in which the walls are lined with 

 display cases for vases, Jaidinieres, fern- 

 dishes, l)askets, etc. One of the pictures 

 shows the ]iarlor-liviiig room, j)hoto- 

 grajthed with tiie camera standing in the 

 entry way. The old-fashiiine<i (irej)lace is 

 shown at the side, and in the corner a 

 writing desk with its gr.'i nd father 's 

 clock. In the right han<l corner, just 

 out of range of the lens, stood a small 

 table with a red-brown ])itcher filled with 

 Sunris(> roses. At the left hand corner 

 stands the ])iaiu). The other illustration 

 shows the rooms looking from the living- 

 room into the dining-room, the walls (d' 

 which are occupie<| by cases of artistic 



novelties in the way of vases, window 

 boxes, feiiieries, etc. In the window was 

 a large \ase of lieauties .and onthe t.able 

 stood other \ases (d' flowers. l)uring Ihe 

 ojiening there was on displ;iy somewhere 

 in the store !i vase of I'acii id' tli;' po|iu 

 lar roses id' the day an<l eacii one bore 

 a label in oi'iler that customeis nnghi 

 learn to call I'or Ihe neuei- sorts by 

 name. 



Of the large nundter of visitors, not 

 one faileil to mention the artistic qual 

 ity of these rooms, and Mr. \\'ienhoei)er 

 is (d' the o])inion that by maintaining 

 them he will add largidy to the numlter 

 (d' visitors to Ids establishment. 



1^^^ 



ENCHANTRESS VARIETIES. 



I shoulii like to hear about the ix 

 perience of some florist who grows 1,'use 

 j)ink and White Kmdiant ress, as to their 

 lirodiictiveness. si/.i' and earlinrss. as 

 compare(l with the original llnchani icss. 

 ^Vill the Hose [link take the place .if ili,. 

 I.ausoii shade id' pink.' M. \\ . \\ . 



'I'his is our first season with White 

 Encli;int ress and our second season uith 



the b'ose pink \aiiety. ;ind we find that 

 except for the coloi theic is no (lit 

 ferem e between them and the original 

 i'jndia lit ress. They are Just as strong 

 in growth and as early a nd free in l>loom 

 ing. Kose-pink [•]n<diautiess will nevei 

 take the jilace of Mrs. Lawson. though I 

 am not prepare<| lo say th;it it is not a 

 more desirable and more beautiful shade 

 of pink. The two are in distinct idasses 

 of c(doi-, just .'IS r<^d and crimson are 

 distinct, ami while the lighter pink may 

 be jilanted in increased numbers, ami 



