14 



The Weekly Florists^ Review* 



November 7, 1907. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editob and Uanaokb. 



PCBUBBXD I7XBT THUB8DAT BT 



THE FL0RI6T8* PUBLI8HINO CO. 



S80-Se0 Gazton BnUdlns, 



884 Dearborn Street, Cblo»KO. 



TiLKPBOMK, Harbison 6439. 



■BGISTBRBD CABLB ADDRESS, FLORVISW, CHICAGO 



Niw York Offick : 



Boroufrb Park Brooklyn, N. Y. 



J. Austin Shaw, Manacrer. 



Subscription 11.00 a year. To Canada, 12.00. To 

 Europe, ti-bO. Hubscriptions accepted only from 

 those In the trade. 



' AdTertlsins rates quoted upon reauest. Only 

 strictly trade advertising accepted. 



AdTertisements must reach us by Wednesday 

 morning to Insure insertion in the issue of the 

 (ollowinr day, and earlier will be better. 



Entered at the Chlcaero post-office as mail mat- 

 ter of the second class. 



This paper is a member of the ObicafO Trade 

 Press Association. 



CONTENTS. 



The Retail Florist •"? 



— Artistic Arrangements (illus.) 3 



Teaching Horticulture 3 



Ferns 3 



English iTy 3 



Wlenhoeber'8 Display Rooms (UIus.) 4 



Carnations 4 



— Enchantress Varieties 4 



— Last Spring's Novelties 5 



The Autumn Exhibitions « 



— Chicago 



— Madison, N. J. (Illus.) 7 



— New York 7 



England's Rose Society 8 



Chrysanthemums '8 



— Virginia Poehlmann (illus.) 8 



— Single Chrysanthemums 8 



Chrysanthemum Society 



Seasonable Suggestions 9 



— Miscellaneous Composts ft 



— Chrysanthemums for Stock 10 



— Marguerites 10 



— Cinerarias 10 



— Hardy lAUen 10 



— Brief Reminders 10 



At Auburn, N. Y 11 



Detroit Florists' Club (Illus. ) 11 



Buffalo 12 



A Cortland Store (Illus.) 12 



St. Louis 12 



Anemone Japonlca (Illus. ) 13 



Seeds of LlUum 13 



Oeneral Business 14 



Chicago , 14 



New York 20 



Detroit 22 



Boston 24 



Philadelphia 24 



The Death Roll 25 



— William Klefaber 25 



— Hugh Chesney 25 



Washington 26 



Manchester, Mass 26 



Sweet Peas Outdoors 28 



Cuttings of Flcus Elastics 28 



Flower for Name , . 28 



Seed Trade News 30 



— The Chicago Pickle Case 30 



— Cabbage Novelties 31 



— Variegated Nasturtiums ." 32 



— Imports , 82 



— Erfurt Seed Trade 32 



— Worth Attention 34 



— Onion Sets at Louisville 34 



Pacific Coast 42 



— Portland, Ore 42 



— San Francisco 42 



— To Study Burbankology 42 



Steamer Sailings 43 



Baltimore 43 



Cincinnati 44 



Irondequolt. N. Y 4."^ 



Nursery News 40 



— The Rose Onrden 47 



— Vegetable Forcing 48 



— Vegetable Markets 48 



Best Sweet Peas 48 



Time to Plant Lillams 48 



Cleveland 60 



Pittsburg .^2 



Kansas CI ty 54 



Indianapolis 60 



Bellefontnlne. Ohio 66 



New Bedford. Mass 06 



New Orleans 68 



You can turn surpluses into cash by 

 offering them in the Classified Depart- 

 ment of the Review. When seasonable 

 stock is offered, the returns usually are 

 out of all proportion to the cost of the 

 advertisement. 



LAST CALL 



If you wish to take advantage of the exceptional advertielDg opportunity 



afforded by the 



10th Anniversary Number 



tyE0*i 



You must mail your copy at once. This issue goes to press 



Wednesday, November 13 



FLORISTS' PUBLISHING CO. 

 530-56O Caxton Dldg., 334 Dearborn St., Chicago 



Results bring advertising. 

 The Review brings results. 



The . trade and the public both like 

 Carnation White Perfection. 



Correspon'dents will add to the value 

 of their contributions if they will state 

 the day of the month an event trans- 

 pired, instead of writing it "Monday 

 week," or otherwise leaving it to the 

 reader to guess what day is meant. 



A. J. Loveless, president of the Chrys- 

 anthemum Society of America, is of 

 opinion that for size, color and finish, 

 the magnificent blooms staged October 

 23, in his home town of Lenox, Mass., 

 are not likely to be excelled at any ex- 

 hibition this season. The growers were 

 the gardeners who preside over the fine 

 estates which abound in the picturesque 

 Berkshire Hills. 



GENERAL BUSINESS. 



The Dun mercantile agency, in its re- 

 view of general business conditions last 

 week, said: 



"Buying of necessaries and seasonable 

 goods in the leading retail lines has un- 

 dergone no notable diminution. Coun- 

 try buyers continue coming to market in 

 goodly numbers, many urging prompt ship- 

 ments, and the bookings in the principal 

 staples and holiday wares make a grati- 

 fying aggregate. Some reassortment or- 

 ders appear in the textiles, indicating 

 that consumption has already exceeded 

 expectations. Reports as to mercantile 

 collections are mixed, but slowness is 

 more apparent at various points. 



' ' Iron and steel contracts keep the 

 furnaces and mills busy, and heavy de- 

 liveries continue of furnace product, 



rails, structural shapes and factory out- 

 puts. Activity is well sustained in forge 

 and foundry work, heavy hardware, ma- 

 chinery, furniture and footwear, and the 

 absorption of raw material generally is 

 unabated, except lumber, which feels 

 effect of lessened building demand." 



CHICAGO. 



The Great Central Market 



Quite general satisfaction is reported 

 as to the market in the last week. Ship- 

 ping demand has been fully as good as 

 usual at chrysanthemum season and local 

 buying is up to normal. Supplies are 

 rather more than equal to all require- 

 ments, with the possible exception of 

 carnations, some orders having Imd to be 

 cut last week. 



The chrysanthemum rules the market. 

 Quality has deteriorated, for the mid- 

 season sorts are passing off, and the 

 late kinds do not seem to be much earlier 

 than usual, with the result that there 

 has been a hiatus, during which we 

 have had only the fag. end of the earlier 

 varieties. Only now and then is there 

 a wholesaler who thinks he is getting 

 as much for his mums as he received 

 last year, but most of them say they are 

 getting as much for them as they re- 

 ceived two years ago, last year having 

 been an exceptionally good season. The 

 good late sorts are now coming on and 

 it is to be hoped better prices are to 

 be realized, but by November 5 the 

 demand was exceedingly slow. 



Rose crops are lighter than they have 

 been, and the market therefore is stiff- 

 er, and not so much affected by the 

 glut of small chrysanthemums. Maid 

 and Killarney have lost their color. 



