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16 



The Weekly Florists^ Review* ■ 



NOVEMSEK 7, 1907.. 



51 Wabash Ave., CHICAGO 



THE LARGEST GROWER OF CUT 

 FLOWERS IN AMERICA. 



I»600,000 Feet of Glass... 



IN GOOD CROP 



MRS. MARSHALL FIELD ROSE, extra select, $10 per 100; medium, $6 to $8 per 100. 



Per Doz. 



Am. Beauties, long stems $4.00 



30-inch stems 3.00 



24-inch stems 2.50 



20-inch stems 2.00 



18-inch stems 1.75 



15-inch stems 1.50 



12-inch stems 1.25 



Short 1.00 



Per 100 



Killarney $6.00 to $8.00 



Bride and Maid .... 4.00 to 6.00 



Chatenay 4.00 to 6.00 



Sunrise 4.00 to 6.00 



Bate Moulton 6.00 to 8.00 



Richmond 4.00 to 8.00 



8pecials..l2.00 to 15.00 

 iTorjand Uncle John 4.00 to 6.00 

 Perlei^ 3.00 to 6.00 



Per 100 



Carnations $ 2.50 to $3.00 



Mums, doz., $1.50-$3 



Harrisii 10.00 to 15.00 



VaUey 4.00 to 5.00 



Adiantum 1.00 



Plumosus 75c per bunch 



Ferns $1.50 per 1000 



Galax $1.50 to $2.00 per 1000 



ROSES, OUR SELECTION, $3.00 PER 100. 



Mention Tlu' Kcvifw when you write. 



but Richmond is superb. (Jhatonay is 

 not so greatly in evidence as at this 

 season last year, when it was overabun- 

 dant. Such varieties as Mrs. Field, 

 Kate Moulton, Joe Hill and other spec- 

 ialty roses are selling well, but prin- 

 cipally in the city. The crop of Beauty 

 is not heavy, but orders can be filled 

 if wants are made known sufficiently 

 in advance of the hour of shipment. 



Good carnations are quickly taken up, 

 at satisfactory prices. Some of the 

 stock is of splendid quality, but a 

 larger proportion than usual at this date 

 shows late benching. The New York 

 violets are coming in heavily, perhaps 

 because of a reporte<i dull market in 

 New York. The quality is excellent 

 for the season and as high as $1 per 

 hundred is obtained, but the market 

 averages much lower. Home grown 

 violets also are abundant, and the singles 

 do not fetch as much as the imported 

 doubles, although fragrant. There is a 

 good supply of valley, lilies, orchids and 

 other seasonable flowers. Green goods 

 also are abundant. 



Thanksgiving is only three weeks away. 



Flower Show Baoquet. 



The Florists' Club's banquet to trade 

 visitors will take place Saturday even- 

 ing, at 7:30, at the Auditorium hotel. 

 Those living within a ramus of fifty 

 miles of Chicago are expected to be 

 members of the Florists' Club, and 

 tickets will cost them $3 each. The 

 guests from outside the fifty-mile radius 

 are expected to be numerous. P. J. 

 Hauswirth is in charge of the arrange- 

 ments. 



Popularizing a Roic 



Probably no new rose ever received 



so big a boost with the public as the 

 Tribune gave Peter Reinberg's Mrs. 

 Marshall Field in its Sunday issue, No- 

 vember 3, whefi a full page in colors was 

 devoted to its exploitation as a flower 

 show attraction. The picture was strik- 

 ing and among other things the story 

 said : * ' No doubt the popularity of 

 Mrs. Field contributed to the popularity 

 of the rose. It instantly attracted at- 

 tention. The rose which had been chris- 

 tened in her honor captivated Mrs. 

 Field. She at once popularized it. The 

 namesake rose outstripped all its com- 

 petitors in the rose market. Mrs. Field 

 ordered hundreds of the wonderful blos- 

 soms. She decorated her house with them 

 at every aflfair at which she was hostess. 

 She had the roses which bore her name 

 on her table at every meal. When she 

 sent flowers to her friends .she sent Mrs. 

 Marshall Fiehl roses. Visitors to the 

 big Coliseum exhibition will look upon 

 the graceful, nodding flowers with added 

 interest when they know that it has been 

 a gold mine to its originator, Aid. Peter 

 Reinberg, has already brought him a 

 fair sized fortune, and is valued by him 

 now at $40,000." 



Weather in October. 



The mean temperature in October was 

 .53 degrees, exactly normal, but the rain- 

 fall was less than an inch and only two- 

 fifths of normal. The wind movement, 

 which has an important bearing on 

 greenhouse heating, was 10,842 miles, a 

 little greater than usual for October. 

 There were ten clear days, ten partly 

 cloudy and eleven cloudy. Killing frost 

 arrived October 14. 



October Businefs. 



The footing of Octol)cr sales gives 



average satisfaction. The early part 

 of the month was considerably better 

 than a year ago, but the slackening 

 which took place in the middle of the 

 month had the effect of overcoming 

 soin»» of the gains. an<l spoiled some 

 good records. The last davs of the 

 month were satisfactory to all. 



Various Notes. 



While some houses report the All 

 Saints' day demand from New Orleans 

 as less than last year, and especially 

 so for chrysanthemums, W. E. Lynch, 

 vice-president of the E. H. Hunt corpora- 

 tion, says the southern shipping left 

 them bare of stock. 



The firm of Schroeder & Myer, at 

 South Holland, III., has been dissolved. 

 L. Schroeder will continue the business. 



.1. A. Valentine, of Denver, was the 

 first of the flower show visitors to put in 

 an appearance. He arrived November 2. 

 Mr. Valentine says business this fall 

 has been the best ever known in Den- 

 ver. 



Bassett & Washburn are cutting 

 chrysanthemums of a number of va- 

 rieties never before sesn in this mar- 

 ket. They mostly are exhibition sorts 

 imported by the E. G. Hill Co. The 

 retailers like them to add variety to the 

 window displays. 



The A. L. Randall Co. has received a 

 large importation of statice wreaths and 

 other prepared designs for Christmas. 



C. W. McKellar again is handling 

 nice plants of Christmas pepper from 

 the same grower whose stock he handled 

 in quantity last season. 



George Reinberg is cutting a splendid 

 lot of Col. Appleton chrysanthemums. 

 The foliage is as good as the flower. 



