

22 



The Weekly Florists' Review* 



Dbcbmbdb B, 1007. 



BEAUTIES 



from the best Philadel- 

 phia growers are round- 

 ing into winter form. 



VALLEY 



WKLL-QBOWN STOCK OF FIMK QUAUTT. 



RICHMOND 



THK MOST POPULAR BSD BOSK U WXMTKB 



CSTTLEYAS 



THK SHOVIKST OBCHID IN TBK MABKKT 



A full line of decorative greens, including Galax, Leucothoe, Lycopodium, Wild Smilax, Holly, etc., etc. 



Write for our special price list on greens. 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



to 8 p. m. 



Op., 7 a -. ,209 ^rj.^ St., Phiradelphia, Pa. **S.!Jn?"d' 



Mention The Review when you write. 



mums, especially those of high grade, 

 sold wonderfully well, $4 and $5 per 

 dozen being obtained for some choice 

 flowers of Golden Chadwick, while other 

 good sorts brought $3 easily. By far 

 the larger portion of the fancy stock did 

 not realize so much, and $1.50 to $2 

 was a popular price for Jones and Bon- 

 naffon. Pompons, especially those of 

 poorer grade, were far too numerous, the 

 good stock selling well, but the others 

 hanging fire. There were some singles 

 seen, and they have warm friends, but 

 there are not enough of them to fairly 

 test their appreciation in the market. 



The feature of the rose market was 

 the supply of American Beauties, the 

 quality being fine. The demand was 

 fully equal to that of previous seasons, 

 but, in face of the enormous supply, 

 prices ruled lower than for any previous 

 year, and for the first week in Decem- 

 ber the average price on specials is just 

 half that of the corresponding period 

 last year, which was, of course, unusual- 

 ly high. Bichmond was in active de- 

 mand, many buyers preferring this rose 

 to Beauty. In fact, the wholesalers 

 were puzzled by the varying conditions 

 that confronted them. Bride, Brides- 

 maid and Killamey were in fair demand, 

 good stock moving well at moderate 

 prices. The poor stock is diflBcult to 

 market. 



Carnations advanced in price, fancy 

 flowers of Enchantress, Beacon, and a 

 few other leading sorts, bringing even 

 more than listed quotations. The aver- 

 age stock was in demand, there being 

 little waste. Valley has sold rather 

 poorly, the supply exceeding the de- 

 mand. 



Poinsettias made their appearance 

 and with them stevia. Both are of ex- 

 cellent quality and will be important 

 until the end of the year. Cattleyas are 

 rather scarce, with indications that prices 

 will advance. Cypripediums are plenti- 

 ful. Bomans and Paper Whites are 

 abundant, with only a moderate demand. 

 Gardenias of excellent quality are in 

 fair supply. The feature of the green 

 market is the immense demand for 

 bronze galax leaves, which were sold in 

 large numbers during the last few days, 

 praetieally every case reaching this mar- 

 kst beiag promptly sent out. 



The most beaatiful as well ai the most useful Fern ever offered. 

 It Is suitable both for specimen pot plants and for nsing as a cut 

 frond. Well grown slock ready now 254-Inch, $3.60 per doz.; 

 $25.00 per 100; $200 00 per 1000. 4-inch, $10 CO per doz.; $76.00 

 per 100. Specimens in pans, $2.00, $300 and $5.00 each. 



WM. P. CRAIG, 1305 Filbert St., Philadelphia 



Mention The RcTlew when yon write. 



'With an Insider. 



The street iias always asserted that 

 Frank S. Jackson was an insider. When 

 you ask, "What is an insider!" they 

 tell you that an insider is one who has 

 a "pull," and on further inquiry you 

 are told that it does not much matter 

 what an insider grows, he has a "pull" 

 and can sell at good prices anyway. 

 When describing Mr. Jackson's pull the 

 street says that when he happens to be 

 long of any plants or flowers, all he 

 has to do is to take down his telephone 

 and pretend to speak crossly to Henry 

 Bauer or to Frank Gaul and they will 

 at once order all that he wishes them to. 

 Mr. Jackson asserts that this is not so; 

 that he has no pull, and that his stock 

 is sold strictly on its merits. And Mr. 

 Jackson 's word is one that can be relied 

 upon. Probably the whole truth is that, 

 all other things being equal, Mr. Bauer 

 or Mr. Gaul would prefer buying his 

 stock to that of anyone else, because 

 Mr. Jackson's cultural skill enables him 

 to produce stock that is superior to that 

 of other growers. 



It so happened that a friend and 

 Phil went "a Sabbath day's journey" 

 one bright Sunday to call on an attrac- 

 tive young man. It further transpired 

 that the attractive young man was at 

 church, and the greenhouses presided, 

 over by Mr. Jackson being hard by, a 

 call there was a natural sequence. 



Frank S. Jackson grows Adiantum 

 Parleyense as few others can grow it, 

 the plants in all sizes being the pictures 

 of health and symmetry. This fern he 

 has made a specialty for some years and 

 has developed an excellent demand for 



it, both as specimen plants and for cut 

 fronds. A variety of other plants are 

 grown in smaller quantities for green, 

 a bench of peperomias for ferneries 

 being especially noteworthy. 



It is in the cutflower Une that Mr., 

 Jackson is now blossoming out strongly. 

 He believes that hybrid tea roses are 

 better than the pure tea, and he is pin- 

 ning his faith on Bichmond, which is 

 grown in quantity, and on Killarney. 

 Safrano, Isabella Sprunt and Bon Silene 

 are grown for buds. All are in nice 

 condition, the houses light, airy and neat 

 as wax. Indications point to good crops 

 this season. 



The Valtie of Advertising;. 



The business men of this city have 

 been pointing with pride to the wonder- 

 ful courage of John Wanamaker, who 

 has, during the dull period through 

 which we have just passed, advertised 

 with the same freedom and persistency 

 that he exhibited during the time of 

 most buoyant prosperity. Mr. Wana- 

 maker felt that whatever business was 

 going he wanted, and he wanted every- 

 body to know it. 



A parallel may be found in the floral 

 world today in the splendid work done 

 in this line by Godfrey Aschmann, who, 

 during the six weeks of depression which 

 has just so happily ended, has adver- 

 tised with an amount of vim and fear- 

 lessness that would put life into the most 

 doubting. His advertisements have at- 

 tracted considerable notice from their 

 breezy style. Mr. Aschmann has a 

 catchy way of saying things about his 

 plants that appeals to florists all over 

 the country, and on the strength of his 



