18 



The Weekly Rorists' Review. 



Dbcbm^eh 20, 1907. 



For the Holiday Week and 



% 



* I 



We are strong on all kinds of - " 



SEASONABLE STOCK 



Violets, Poinsettias, Roses, Carnations, Valley, Greens of all Kinds 



Write, Wlr« or Phone (L. D. Central 6004 Chicago) and we will 



take the best possible care of your orders. Hurry-up orders are our specialty. ' 



^EVERYTHING AT CURRENT MARKET RATES= 



J J, 



E. F. WINTERSON CO 



Wholesale Commission Florists 



45-47-49 Wabash Ave , CHICAGO- 



Meiitliin Tlie Kevlew wlien you write. 



ing either piukor white in quantity, and 

 was just a little weaker in price than 

 had been expected, which may be said 

 to have been the case with the whole car- 

 nation market late Tuesday evening, 

 after the orders had gone out. There 

 were heavy receipts of violets December 

 23 and large quantities were carried over 

 to Tuesday, although the shipping de- 

 mand for violets is steadily increasing. 

 Poinsettias were in largo supply and not 

 especially good sale. There were no not- 

 able increases in the supply of such 

 things as lilies. Paper Whites, Komans, 

 sweet peas, stevia, etc., and few of these 

 are called for on shipping orders. Many 

 chrysanthemums were on hand, but most 

 of them were poor and not many ship- 

 ping orders called for them. The city 

 buyers received little attention Monday 

 and, in fact, they made little attempt 

 to buy for other than that day's needs, 

 asserting that a break was certain by 

 Tuesday night. 



"While there was some stock carried 

 over from Monday night, Tuesday, De- 

 cember 24, brought much lighter receipts 

 than on the two previous days. The 

 market would have been comparatively 

 bare had the retailers taken hold as 

 usual Monday night, but even on Tues- 

 day morning they showed little desire to 

 buy. The receipts of violets, which had 

 been heavy Monday, were still heavier 

 Tuesday, but there were great differences 

 in quality. Some stock was fine, but 

 there were thousands upon thousands of 

 shakers. The good stock was selling out 

 fairly well at about $1.50 for Tuesday's 

 market, although prices ranged from $2 

 down. A fair clean-up of all good vio- 

 lets seems certain, but there will be a 



great quantity of poor stuflf that will 

 bring next to nothing. Tuesday's mar- 

 ket was firmer than the retailers ex- 

 pected, the wholesalers standing firm 

 with the conviction that before the close 

 of business Tuesday night the retailers 

 would have to take at good prices every- 

 thing of good quality that was in the 

 market. 



Christnus at RetaiL 



The retailers put in the usual stocks 

 of plants in anticipation of the Christ- 

 mas trade, but most of them were in- 

 clined to delay the placing of orders for 

 cut flowers. The trade did not amount 

 to much until Monday, when the rush 

 began. As this issue of the Beview 

 went to press on Tuesday, it is impos- 

 sible to say how the total of sales com- 

 pare, but it seems likely to be some- 

 what less than last year, for where the 

 holiday business is crowded into a couple 

 of days it seldom makes a record. The 

 retailers say buyers generally have, asked 

 for lower priced gifts than last year. 

 The best selling baskets were from $4 

 to $6, where last year $5 to $10 was 

 readily paid, and the same request for 

 cut flowers at lower prices has been 

 noted. 



Christinas Plants. 



The supplies of Christmas plants were 

 rather greater than usual, but there was 

 not much novelty among them. Quality 

 was excellent, the azaleas being par- 

 ticularly gocd, and they were used in 

 more of the plant arrangements than 

 usual. I'ninsettias in pans were offered 

 in thousands, but not all were of rapid 

 selling quality. In fact, the bracts were 

 decidedly small. Cyclamens, primroses 



and Jerusalem cherries were good and 

 sold well. Oranges and ardisias were seen 

 in considerable quantity, with some au- 

 cubas. Lorraine begonia was less freely 

 offered than last year. Boxwood and other 

 evergreens were used in considerable 

 quantity and it was noted that in many 

 stores more green was used in plant 

 arrangements than ever before. 



A Retailers' Market. 



A well-known downtown retailer says 

 that there is no cloud but has its silver 

 lining. While his business thus far this 

 season has been less than last year, the 

 difference in the cost of stock has been 

 enough to make up a large part of the 

 loss, and his profits have been almost as 

 great as last year. While a part of his. 

 requirements are extra select, he does a 

 great deal of funeral work and can use 

 flowers which would not ship. During 

 the rose glut in November he made a 

 harvest and with a falling off in sales 

 throughout October, in November ex 

 cept at Thanksgiving, and in December 

 up to Christmas, he came out nearly as 

 well as in the same period last year. 



In Edgewater. 



Stollery Bros, were looking forward 

 last Saturday to one of the busiest weeks 

 in their experience. They had already 

 received enough orders for 'decorations, 

 in churches and elsewhere, to assure them 

 of a good holiday business. 



Leopold Koropp 's store, always notice- 

 able for its artistic appearance, is par- 

 ticularly attractive at present, in its 

 holiday array. Mr. Koropp has been 

 strenuously busy for a week or more. 

 In addition to a fair amount of work 



