24 



The Weekly Florists' Review. 



Dbcbmbku 20, 1907. 



THE PLANTSMEN OF NEW YORK 



52 WEST 29TH ST. Xel. No. 4532^957 Mad. Sq. 



A HAPPY NEW YEAR 



to all oar friends and patrons. 



ron». ^*'**^^ ^^^^^^ ' 



A gtAnd assoftment of 



Palms, Fems & Blooming Plants 

 CUT FLOWERS of Every Description 



SHIPMENTS MADE TO ANY PART OF THE COUNTRY 



Mention The Rpylew when yon write. 



titudes of Christmas shoppers and few 

 were without holly and wreaths and 

 many other evidences of the florists' 

 prosperity. Many of the luxury mer- 

 chants have suffered, especially the jew- 

 elers, but the florists seem to have ben- 

 efited by the economy of the wealthy, 

 and plants and flowers have taken the 

 place of diamonds and pearls, as accept- 

 able gifts to friends and loved ones. So 

 we now anticipate a merry and success- 

 ful Christmas for all. A continuation of 

 good weather will assure it. 



The plantsmen are already out of the 

 woods and every plant worth while in 

 the greenhouses of the expert growers 

 of this vicinity has been sold and de- 

 livered. Every good plant within a ra- 

 dius of thirty miles will be used by the 

 New York market or shipped to other 

 cities. There have been many buyers 

 here lately, making their selections, the 

 swellest one of them all from the park 

 department of Detroit. Prices for per- 

 fect plants have been firmly held and at 

 quite as high a figure as a year ago, for 

 there has been no diminution in the ag- 

 gregate of sales. The varieties which 

 have sold most rapidly are Lorraines, 

 dracaenas, azaleas, oranges, ericas, poin- 

 settias and ardisias. Holly trees have 

 sold well and cyclamens and araucarias 

 have been especially attractive and well 

 grown. Of the popular nephrolepis 

 • ferns and decorative palms the sale has 

 been large and satisfactory. The plant 

 growers have no cause for discourage- 

 ment and now that they have effected a 

 harmonious and powerful organization, 

 there seems to be no good reason for 

 anything but progress and profit this 

 side of April 19. 



Special Beauties sold at 40 cents De- 

 cember 21, and a few of them touched 

 SO cents. There is no doubt of 7^ cents 

 for Christmas and for the best T think 

 one may safely forecast .$1. All the 

 grades of Beauties and, in fact, of every 

 rose, sold fast and high. Scarcity rather 

 than heavy demand was given by the 

 wholesalers as the cause. Maids ad- 

 vanced to 12 cents and carnations to 6 

 cents, these figures of course being for 

 the selected. 



Lilies were firm at 12 cents. Best val- 

 ley sold at from 5 cents down to 2 

 cents. Orchids were in good demand in 

 the city and out of it. There will not 

 be any orchids in wholesalers' ice-boxes 

 Christmas morning. There are some 

 grand gardenias in the market, selling 

 at 50 cents, and there are a lot as low 

 as 1.5 cents. You pay your money and 

 you take your choice. This fact now 



applies to about everything sold by 

 the wholesalers. One has to have a 

 pretty good reputation and record to 

 secure credit, and the slow payers and 

 non-payers are rapidly becoming con- 

 verted to the new system, which has 

 been inaugurated by the wholesale cut 

 flower association. 



There are still a few chrysanthemums 

 in the market. The growers plan to de- 

 liver the last of them Christmas morn- 

 ing. The Jap has had a lon^ and per- 

 sistent season and, although prices have 

 been below those of 1906, the aggregate 

 of sales has been quite up to record 

 years. However, we gladly speed the 

 parting guest, and will now get down 



rajVERY now and then a well 

 u9 pleased reader speaks the word 

 which is the means of brineing a new 

 advertiser to 



p 



Such friendly assistance is thoroughly 

 appreciated. 



Give us the name of anyone from 

 whom you are buying, not an adver- 

 tiser. We especially wish to interest 

 those selling articles of florists' use 

 not at present advertised* 



FLORISTS' PUBLISHING CO. 

 530-60 Cazton Bldg. Chicago 



to business and see what the orchids, 

 and roses, and violets, and carnations 

 can do with the old man of the sea re- 

 moved. 



Monday, December 23, brought a 

 heavy rain, but notwithstanding this 

 handicap, the retailers did an excellent 

 business and expect to be well cleaned 

 out. The weather turned cooler Mon- 

 day night and prospects are for an ex- 

 cellent clean-up everywhere. 



Monday the prices for the best Beau- 

 ties were up to $75 per hundred; Maids 

 $20, carnations $10, violets $1; cut 

 flower shipments were light. The plant 

 market was lightly attended. 



Various Notes. 



The store of Traendly & Schenck was 

 burglarized Sunday night, Deceinber 22. 

 Entry was had through the cellar and 

 the cashier's desk was broken open. The 

 loss was only $10 in change. 



Mrs. Scallen has taken over the store 

 at Broadway and Forty-second street, 

 formerly conducted as Scallen's and 

 sold out by the sheriff last week. 



Herman Mende, of Secaucus, N. J., 

 has been delivering from $50 to $100 

 worth of mums daily for some time, 

 which Fhil Kessler handles. The stork 

 celebrated at Mende 's last week and 

 left a young mum grower as a Christ- 

 mas memento a little ahead of time. 



The Hatchet Club, of Newport, R. I., 

 composed of the best of the gardening 

 aristocracy of that city of millionaires, 

 will have its annual banquet January 

 2 and the Eickards brothers will be 

 guests. They have a number of new 

 songs for the occasion. 



The Starke Co. is the name of the 

 new plant and cut-flower firm, head- 

 quarters at 52 West Twenty-ninth 

 street, with William Starke as manager. 



The sales of angelus and alpha bells 

 have been large this year. Their last- 

 ing quality especia'Hy commends thefti. 

 B. Rosens was the inventor. 



About 5,000 cases of holly came to 

 New York this year. Sixty per cent of 

 it was unfit for sale. Twenty per cent 

 of it was good. This readily com- 

 manded $5 a case. A good deal sold 

 at $4 and the trash went off at $3 and 

 under. The worst of it was not worth 

 opening. The scarcity of good quality 

 holly became known in time to set a 

 lot of dishonest shippers at work and, 

 berries or no berries, all the holly in 

 sight was cut and sent to this market 

 and other markets. There will be a lot 

 of foxy grandpas next year who will 

 want to see the goods before they pur- 

 chase. Another goose that laid' golden 

 eggs has been killed. 



The holly trees that were imported 

 sold fast. Stumpp & Walter Co. had a 

 fine stock of them. Mr. Walter has re- 

 covered from a severe attack of the 

 grip, which laid himself and family on 

 the shelf for two weeks. 



Trepel's new store. The Blossom, has 

 blossomed out in earnest over in Brook- 

 lyn, and has done a tremendous Christ- 

 mas business. Its window space is 

 enormous. 



The Christmas tree enterprise is over 

 for the year. It was the usual clean up 

 and quite profitable to the mountain 



