jANl?ARt 2, 1908. 



The Weekly Florists' Review. 



I? 



AY the cup of happiness overflow with the pleasures 

 derived from a successful business year is the wish 



the WEST'S Leading Supply 

 House in 



to all from 



m 



Florists' Supplies 

 Greenhouse Requisites 



ARE AHEAD! 



DETROIT, 



The Market 



The calamity howlers seem to have 

 been lost in the Christmas rush. It is 

 business again on all sides, just at pres- 

 ent writing, and all are confident that it 

 Avill remain so. Several good weddings, 

 debutantes' parties and numerous recep- 

 tions are helping things along. There 

 has also been considerable funeral work 

 of late. 



Never before were orchids in such de- 

 mand in this city as this year. B. 

 Schroeter is one of the largest growers 

 in this vicinity and besides supplying 

 his retail trade he helps out some of the 

 other florists from time to time. Valley 

 is in big demand at all times. This 

 favorite, used alone and with orchids, 

 is taking the place of many a violet 

 corsage. 



Eoses are hardly equal to the demand. 

 Many large shipments arrive, but the de- 

 mand is large. Carnations are plentiful 

 and still the price is away up. Con- 

 siderable bulbous stock is arriving daily. 

 Romans and Paper Whites are almost too 

 plentiful. 



Green stock, such as asparagus, is plen- 

 tiful. There seems to be a tendency 

 among the growers to hold green for 

 the holidays. This is poor policy. This 

 year much of it went to waste. 



Christmas Trade. 



Alexander Common, who is located in 

 the northern end of the city, said his 

 Christmas business was somewhat ahead 

 of last year. He is running his place on 

 a sort of a cash store plan and his 

 charges for Christmas could be counted 

 on one's fingers. 



W. B. Brown, of course, was busy. 

 His business is still young, but is grow- 

 ing nicely. Being on the avenue, he 

 catches a large transient trade. Mr. 

 Brown did a good cut flower business 

 as well as a plant business. 



Sullivan's window was prettily decor- 

 ated for the holidays, A latticework of 

 white ribbon, studded with poinsettias, 

 formed a pretty background for an as- 

 sortment of plants and baskets. Mr. Sul- 

 livan did not think much of the outlook 

 for Christmas, but the writer is of the 

 opinion that he is satisfied now. 



Herman Klagge, the hustling manager 

 at Breitmeyer 's, spoke well of the holi- 

 day trade. Among other things, the cut 

 poinsettias and lilies sold exceptionally 

 well. Many made up baskets and pret- 

 tily trimmed plants were disposed of. 

 Scotch heather was in good demand. A 

 number of large decorations have kept 

 this firm busy and another large one was 

 booked for New Year's eve. 



\Valter Taepke is more than pleased 

 with the holiday business. He had a 



iraVERY now and then a well 

 iL9 pleased reader speaks the word 

 which is the means of bringing a new 

 advertiser to 



m 



Such friendly assistance is thoroughly 

 appreciated. 



Give us the name of anyone from 

 whom you are buying* not an adver- 

 tiser. We especially wish to interest 

 those selling articles of florists' use 

 not at present advertised. 



FLORISTS' PUBLISHING CO. 

 530-60 Cazton Bklg. Chicago 



large cut of elegant roses and carnations 

 from his own houses and disposed of the 

 same at a good profit. He is of the same 

 opinion as many others, that the fabu- 

 lous prices charged by some of the grow- 

 ers at the time when there is a good de- 

 mand for stock is a detriment to our 

 business. People are willing to pay a 

 fair price, but when it comes to day- 

 light robbery they will not stand for it. 

 Taepke 's sold many medium-sized palms 

 during Christmas. 



The Berab Floral Co. had an unusually 

 brisk trade. Several decorations helped 

 to occupy this firm's time. Many 



wreaths made of green moss and trimmed 

 with various colored cape flowers were 

 disposed of. 



E. A. Scribner, away out on the east 

 side, did not anticipate much business 

 and therefore was not prepared for the 

 rush. He picks up a nice lot of business 

 in the residence section. His auto is 

 still doing business. Mr. Scribner is the 

 only florist in town who uses an auto for 

 delivery purposes. 



Things were humming at Schroeter 's. 

 This firm makes a specialty of plants 

 and the large assortment this year was 

 second to none. Poinsettias, cyclamens, 

 begonias. Bostons, palms, etc., went like 

 hot cakes. Begonia Agatha was a good 

 seller. A fine lot of azaleas was also 

 disposed of. Over 1,000 deliveries were 

 made for Christmas, as the receipts in 

 the route books will show, and this means 

 some hustling. Small ferns were in good 

 demand, showing that fern dishes are 

 becoming more popular as gifts. 



Asman & Dunn were well satisfied with 

 holiday trade. Mr. Dunn is also of the 

 opinion that the wholesale prices were 

 too high and drove many prospective 

 buyers away. 



Summing up the whole, we find satis- 

 faction on all sides. Beauties sold fair- 

 ly well, but the price was too high. 

 Plants of all kinds are becoming more 

 in demand and some day it will be a 

 plant business almost entirely. The vio- 

 lets on this market were good and met 

 with a ready sale. There was a scarcity 

 of roses. Carnations were enough to go 

 around. Holly could hardly be bought 

 at any price December 24. Ground pine 

 also was quite scarce. 



Various Notes. 



Fred Cychion, foreman for B. Schroe- 

 ter, has been in the employ of Mr. 

 Schroeter for twenty-five years and De- 

 cember 28, in remembrance of his years 

 of faithful service, he was presented 

 with a large arm chair. 



The Lohrman Seed Co. disposed of a 

 lot of holly at a good price during the 

 rush. This firm is soon to move into 

 more spacious quarters. 



The following members of the club 

 are to act on the local show question: 

 E. A. Scribner, chairman; J. F. Sulli- 

 van, E. S. Beard, Thos. F. Browne, 



