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46 



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The Weekly Florists' Review, 



January 2, 1008. 



RAHN ft HERBERT 



Siee«Mora to Pfnnder's Greenhoaie 

 48th St. PORTLAND, OREGON 



Wholesale Growers of Plants and Gut Flowers 



Olirysuitliemnni Btook Plants, all leadinK 

 kinds, $S.OO per 100. 

 Mention The ReTlew wben yon write. 



(I 



AUFORNIA CARNATION CO. 



:: :: :: LOOMIS, CAL. :: :: :: 



WRITE FOR CATALOG 



Mention The Rerlew when yon write. 



PACIFIC COAST. 



SAN FRANCISCO. 



The Christmas Trade. 



Christmas has passed and gone and is 

 now only a memory. From conversations 

 with the retailers around town I find 

 that business on the whole was almost 

 up to that of last year. I must qualify 

 this statement, however, and remark 

 that the demand was for the cheaper 

 grades of stock, and those florists cater- 

 ing especially to this class of trade had 

 all the business they could handle. 



There was quite a difference in this 

 year's trade as compared with that of 

 last season. The public generally were 

 in quest of bargains and it was not until 

 the last day that the buying public got 

 reckless and to a certain extent bought 

 almost everything in sight. 



To begin with, December trade had 

 been very dull and until the twentieth of 

 the month the retailers had been buying 

 very sparingly. The growers and whole- 

 salers had been importuning the stores 

 to fill up on everything grown, but with 

 poor results. Growers of poinsettias, be- 

 gonias, ferns and other Christmas stock 

 began to think they were doomed to a 

 quiet year, and prices were correspond- 

 ingly lowered. About a week before that 

 time, however, the buying public began 

 to get busy and inquiries for stock were 

 noticeable. The universal cry of hard 

 times had its effeot on the florists, as well 

 as all the other lines of trade, and as a 

 result the storemen commenced to buy 

 very cautiously. But about Saturday, the 

 weather being warm and bright and 

 hordes of shoppers on the streets, the 

 indications were that the holiday trade 

 would be heavy and the retailers com- 

 menced to double and treble their orders 

 to the growers. Monday witnessed the 

 shops full to overflowing with every- 

 thing in the flower line and the demand 

 only fair. Late in the afternoon the 

 crowds began to besiege the stores and, 

 as I remarked before, the cheaper grades 

 of stock were soon sold out. Then began 

 a scramble to replenish for Tuesday and 

 stock jumped up in value fully 100 per 

 cent in a few hours. Growers that had 

 anything pickled on hand reaped a har- 

 vest and it was impossible to satisfy 

 the demand. With th€ possible excep- 

 tion of valley, cut poinsettias and Ro- 

 man hyacinths, everything went sky- 

 ward, and the retailers commenced to 

 reap a harvest. The demand was prin- 

 cipally for the cheaper classes of stock, 

 and any dealer who could not get fancy 



150,000 Rooted Carnation Cuttings 



for immadiat* Delivery, with more to follow. Strongs, healthy 

 and ffnaranteed to give ■atietactlon, of the following' rarieties: 



HANNAH HOBART, 



^'o'i m*a?k^er J- H. Sievers & Co., 



Per 100 PerlOOO 



Knotaantreu, light pink 12.00 116.00 



Mrs. L.awaon 1.60 10.00 



TarieKated Lawaon 2.00 16.00 



Proaperlty 1.60 12.60 



Eatelle, scarlet 3.00 16.00 



Bed Lawson 1.60 12.60 



America, red 1.40 10.00 



Per 100 Per 1000 



fe.oo 900.00 



Per 100 PerlOOO 



KIdorado, yellow 11.60 



Flora HUl, white 1.40 



Gov. Woloott, white 1.40 



White Lawaon, white 2.00 



Lady Boantif ol, white 2.00 



Harlowarden, crimson 1.60 



Aaparagaa Plnmoana, 2^ to 



Eoa 



n pel 



-inch pota 



3.00 



113.60 

 10.00 

 10.00 

 16.00 

 15.00 

 12.60 



16.00 



Expreaa charges prepaid at above rates. 6 per cent discount for cash with 

 order or will ship C. O. D. Examination allowed in either case. 



LOOMIS CARNATION CO., 



D. F. BOODAN * SON, 

 Proprietora, 



LOOMIS, CAL. 



UOE^ 



Mention The Review when you write. 



ROOTKO 



CARNATION CUTTINGS 



FOB JANUABT DELITBBY 



Per 100 PerlOOO 

 Hannah Hobart (Siever'a), ce- 

 rise pink $4.00 $35.00 



Enchantreaa, flesh pink 1.80 1600 



G. Lord, light pink 1.20 10 00 



Tar. Lawaon, best of ita color, 1.40 12.50 



Harlowarden, crimson 1.40 12.00 



Red Lawaon. Ught red 140 12.00 



Got Woloott, white 1.20 1000 



Mra. Lawaon, cerise pink 1.40 12.00 



America, red ' 1 40 



Flora Hill, pure white 1.20 10.00 



Eldorado, yellow ' 1.40 12.00 



Eatelle. scarlet 1.70 15.00 



Proaperlty, fancy mottled 1.20 10.00 



NO DISEASE. 

 260 or morecuttings of any variety at 1000 rates 



Unrooted cuttings one-half price of rooted 

 cuttings. 



Terms: Cash with order, or C. O. D., sub- 

 ject to examination by customer. Express 

 charges prepaid by us on all orders at above 

 prices. 



LOOMIS FLORAL CO., Looinis,Cal. 



Mention The Review when yon write. 



Alex Mann, Jr., C0ei-« 



WholsMda nmmlmt In 



Florists' Supplies and Cut Flowers 



Whit* Dov*e, t9.00p«rdos. 

 Galax L«av«a. bronx* and Kr««n 



1125 POLK STREET, SAN FRANCISCO, CAL. 



Mention The Review wben yon write. 



Beauties had no difficulty in satisfying 

 his customers with fancy carnations. 

 For flowering plants poinsettias seemed 

 to be all that was necessary to keep on 

 hand to fill the wants of the buyers. 



Palms sold poorly, but there was a 

 great demand for Nephrolepis elegan- 

 tissima and other potted ferns. Potted 

 hyacinths and valley sold fairly well. 



The Tuesday before Christmas was a 

 record-breaker and the demand for all 

 classes of stock was exceptionally heavy. 

 Some of the dealers closed tlreir doors 

 early in the afternoon and put placards 

 on the doors announcing that no more 

 orders would be taken for delivery. The 

 weather up to this time had been all 

 that could be desired from a shopper's 

 standpoint, but too cloudy to suit the 

 growers. As a result, the cut of flowers 

 just before Christmas was light and this 

 greatly added to the troubles of the 

 retailer. But little stock was ,, delivered 

 to the stores between Tuesday and Wed- 

 nesday mornings and many orders went 

 unfilled in consequence. 



Violets, which were of slow sale until 

 Tuesday evening, all of a sudden began 

 to be among the most sought for flow- 

 ers in the category and they were quick- 

 ly cleaned up. On Wednesday morning 

 some of the larger stores offered $2.50 

 per dozen bunches to the growers for 

 an additional supply jind,-ftlthough this 

 was twice the usual price, they were not 

 forthcoming. There is such a close bond 



Each Per 13 



Ertoa Wilmoreana, 6- inch pots &0o $6.00 



*' " 4-lnchpots 35c 4.00 



" Trinmphana, 6-inch pots 60c 6.60 



" Mediterranea, 6-inch pots 36c 3.60 



' ' Oapitata, 6 inch pots 60o 5.00 



" GinereaCarnea, 6-inch pots.. 35o 4.00 

 Also the following Spring and Summer 

 flowering sorts : 



Erica Hyalina, 4-inch pota 40c 4.60 



" Blanda, 4-inch pots 36c 4.00 



" Peraolnta Alba, 6-lnch pota. . .60c 6.00 



" " 4-inch pots... 40c 4.00 

 " YnlKarIa (Oalluna Vulgaris), 



4-inch pots 30c 3.00 



And Asalea Indioa, which are ready to bloom. 

 60c to $1 00 each. Send for catalogue. 



F. LUDBMANN, Pacific Nuraeriaa, 



8041 Baker St., Ban Francisco, Oal. 



Mention The Review when you write. 



Asparagus Plumosus 



2^-inch, $2.60 per 100. 



Aaparaama Sprenceri — 3 and 4-inck, fine, 

 bushy plants, $6.00 and $8.00 per 100. 



Cyclamen OlKantenm— 3-liich, $7.$0 per 100. 



8mllax-2-lnch, $1.60 per 100. 



Petnnla Seed from my Champion strain is 

 the choicest seed of this strain obtainable at 

 prices of common seed and cannot be beaten for * 

 size of flowers, variety of color and markings. 

 All Petunia Seed is hand-fertilized. Tr. pkt., 25c: 

 1000 seeds, 60c; os., $20.00. 



My Champion Strain of Ruffled Olants is an- 

 other very superior strain, finely ruffled, of enor- 

 moua size, in an endless variety of color and 

 markings. Tr. pkt, 36c; lOOO seeds, 76o; oa., $25.00. 



I have only one grade of the two atralna of Pe- 

 tunia Seed listed above, and that la the beat 



Send for llat of other aeeda. Oaah, pleaae. 



FREO 6R0HE, Santa Rosa, Cal. 



Mention nie Beview wben yan write. 



A. Miffing 

 Calla Bulb Co. 



17 to 23 Kennan St. 

 SXNTA CRUZ, CAL. 



Mention The Review wben yon write. 



between the Italian violet growers and 

 they have such a monopoly of the busi- 

 ness that it was impossible to get them 

 to deliver any more than the ordinary 

 quantities, and the retailers lost many 

 dollars on this item, as there were prac- 

 tically no violets in town on Wednesday 

 and the demand was enormous. 



Sales in general in San Francisco 

 averaged about twenty-five jper cent less 

 than the sales of one year ago, but, as 

 I stated before, the higher class stores 

 felt the stringency of money more than 

 the cheaper class of stores. A well- 

 known jeweler remarked to me after 

 Christmas that it was a frequent remark 

 among his customers when they were in- 

 clined to send an article of jewelry as 

 a present and felt that the price was 

 more than they could afford, that "a 

 nice fern in a pot or a bunch of flow- 



