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Febbuabx 13, 1008. 



The Weekly Florists' Review. 



f^- '■^^rnVWf'"' 



75 



Take no Chances When Selecting 

 Your Heating Apparatus. 



BETTER BE SAFE 

 THAN SORRY 



Have a 



FlorenceHeater 



installed and then you can 



bum any kind of fuel with 



the most economical results* 



Write for catalogue to 



Colombia Heater Co. 



DELVIDERE, ILL. 



OR ITS 



CHICAGO BALKS DXPABTMBHT 



LOCATKD AT 



85 East Lake Street. 



Mention The Rerlew when you write. 



EMERGENCY PIPE CLAMP 



Tt RcMir Splits and 

 Rust Holes in Pipes 



Made of malleable 

 iron, all sizes, ^-in. 

 to 12- in. Send for Cat- 

 aloK on Pipe Repairs. 



James McCreaft Co. 



MANUFACTURBRS 



B3 W. WatlMVtM St., CHICAGO 

 Mention The Review when yon write. 



greenhouse owners who arc using its 

 goods. 



SULPHURIC ACID A FUNGICIDE, 



The Gardeners' Magazine (England) 

 says that a safe and useful fungicide, 

 which is used with satisfactory results 

 at the Royal Gardens, Kew, is a solution 

 of sulphuric acid in the proportion of 1 

 to 1,000, or one pound to 100 gallons. 

 This does nit injure the plant, and com- 

 pletely destroys mildew and similar 

 fungi. No harm will be done to pumps, 

 etc., if a small amount of clear water ia 

 pumped through the apparatus at the 

 conclusion of spraying. This should be 

 done whatever solution is used, as the 

 apparatus is then left in a clean con- 

 dition. 



MODERN ADVERTISING. 



"I have observed that many of the 

 advertisements are taking on a more 

 modern aspect," says a writer in a Brit- 

 ish horticultural trade paper. 



"There are some of the old school 

 who declare that people don't stop to 

 read descriptive advertisements. 



"They don't, if the latter have that 

 tired sort of appearance, but let there be 

 life in the advertisement, and it is as 

 good as a salesman. 



"The point to bear in mind when 

 drawing up an advertisement is that it 

 has to take the place of a salesman. 



"If Tom Brown merely inserts a line 

 or two to the effect that he is a car- 

 nation grower, he may sit and wait for 



The SUPERIOR 



IMPROVED INTERNAL-EIRED STEEL BOILER 



Superior Machine and Boiler Worlcs 



125 to 133 W. Superior St., Chicago 



Long Distance Fbone, Monroe 1008. Bend for new illustrated catalocue. 



The Standard 

 Steam Trap 



is acknowledged the best for the 

 florist becauBe it is durable, and does 

 its work without trouble and annoy- 

 ance, saving its cost by the ecoDomy 

 in coal bills. 



E. HIPPARD, Youngstown, Ohio 



Mention The Review when yon write. 



DO TOU KNOW ABOUT TUB 



Martin Rocking Me 



IT SAVES COAL 



MARTIN GRATE CO. '^'fc-t^" 



Mention The ReTlew when yon write. 



bujers unless he is well known. But 

 let him take up a few inches of space 

 and set his advertisements so that they 

 talk at the prospective buyer, and he 

 may calculate on trade coming to him. 



" It 's not good enough to merely ad- 

 vertise your name. You must let people 

 know what you hold, its value and con- 

 dition, why you can back it against any- 

 thing in the market. Many traders 

 might well take a leaf out of the Ameri- 

 can 's book. 



"Talk big, act big, and convince buy- 

 ers that you are big. Keep straight, 

 and don't exaggerate one iota beyond 

 what you know is fact. That is the 



S. WILKS MFG. CO. 



Manufacturers of 



Greenhouse Boilers 



35th and Shields Ave.. CHICAGO, ILL 



High-(irade Boilers 



SLSSi. For GREENHOUSES 



STEAM and HOT WATER 



6IBLIN & CO., Utica, N. Y. 



Mention The Reyiew when yon write. 



class of advertisement that will bring 

 trade, in my opinion, and I might add 

 that I have done a little of it." 



Herrington's book on mums sent by 

 the Review for 50 cents. 



