.■■;\ ,>.■ ■:^:- >.-■' ■ -C- 



16 



The Weekly Florists^ Review. 



Mabch 6, 1908. 



THE FLORISTS' REVffiW 



G. L. GRANT, Bditob and Manaqbb. 



PtTBUSHKD BVIBT THVB8DAT BT 



THE FLORISTS' PUBLISHING CO. 



080-660 Oazton Batldlnst 

 884 Dearborn Street* Chicago* 



Tklkphonb, Habbison 6429. 



kkgistbrbd cablb address, florvibw, chicago 



Nbw Yobk Ofvicb : 



Borough Park Brooklyn, N. Y. 



J. Austin Shaw, Manager. 



Subscription 11.00 a year. To Canada, 12.00. To 

 Europe, 12.60. siubscriptlonB accepted only from 

 those In the trade. 



AdTertlBing rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by Wednesday 

 momlner to insure insertion in the issue of the 

 following day, and earlier will be better. 



Entered as second class matter December 3, 

 1897, at the poBt-otace at Chicago, 111., under the 

 act of March 3, 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



UTDKS: TO AOVESIISEBS, PAGE 86. 



CONTENTS. 



The Retail Florist — Newspaper Advertising 



(Ulus.) * 3 



— Making Up Baskets (iUus.) 4 



Easter Lilies 6 



Carnations— CarnatioQ Notes — East 6 



— Carnation Notes — West 6 



— Buying New Varieties Q 



— Manure Containing Shavings 6 



— Carnation Welcome (lllus.) Q 



— Stlgmonose and Bust 7 



Celsla Arcturus (lllus.) 7 



Geraniums Damping Off 7 



Seasonable Suggestions— Cannas 8 



— Bedding Ueranlums 8 



— Stevla Serrata 8 



— Show Pelargoniums 8 



— Herbaceous Calceolarias 8 



— Dutch Bulbs 8 



— Coelogyne Cristata 8 



— Acacias 8 



— Deciduous Flowering Plants 8 



— Azaleas 8 



— Easter Lilies 8 



Design for Large Shield (lUus.) 8 



Plant Moving Extraordinary (lllus.) 8 



Lime and Wood Ashes 10 



A Good New Canna 10 



Joseph Vervaene (portrait) lo 



Trouble with Geraniums 10 



The Private Gardener 11 



A Month in Europe 13 



As Others See Us 18 



Bedding Plants 14 



Phloxes pt Bar Harbor (lllus.) 14 



The Death Boll 16 



Society of American Florists le 



New Kind of Insurance. 16 



Chicago ^ 17 



New iork 19 



Boston 22 



Toledo, Ohio , ", 25 



PhUadelphla 26 



St. Louis 28 



UUca, N. y 29 



Tarrytown, N. Y 82 



The Readers' Comer 82 



Seed Trade News 84 



— Ruffled Gladioli 35 



— Vegetable Breeding 86 



— Imports 88 



Vegetable Forcing — Greenhouse Vegetables.. 38 



— Stem-rot in Lettuce 38 



— Fertilizer for Lettuce 39 



— Failure with Mushrooms 40 



— Black Rot on Tomatoes 40 



— Grape Vines Under Glass 42 



Pacific Coast — Los Angeles, Cal 48 



— Tacoma, Wash 48 



— San Francisco 48 



— Daffodils 48 



£teamer Sailings 60 



Nursery News — Ohio Nurserymen Dine 62 



— Prunus Plssardi 62 



— Privet Hedges 62 



New Orleana 62 



Indianapolis 62 



Washington 64 



Grand HapldB 66 



Toronto 66 



Cincinnati 68 



St. Paul 60 



Exeter, N. H 60 



Buffalo 62 



Cleveland 64 



Albany, N. Y 64 



WeUsville, N. Y 64 



Detroit 66 



Greenhouse Heating 78 



Springfield, Mass '79 



Newport, R. 1 80 



Columbus, Ohio 82 



Pittsburg 84 



eVe*^ 



U printed Wednesday evening and 

 mailed early Thtinday morning. It 

 is earnestly requested that all adver- 

 tisers and correspondents mail their 

 '^copy^ to reach us by Monday, or 

 Taesday at latest, instead of Wed- 

 nesday morning, as many have done 

 in the past. 



80GIETT OF AMSBICAN FL0BIBT8. 



INCOBPOBATBD BT ACTT OF CONGRESS MABCH 4, '01 



Officers for 1008: President, F. H. Traendly, 

 New York; vice-president, George W. Mc- 

 Clure, Buffalo; secretary pro tem., WUUa N. 

 Rudd, Morgan Park, 111.; treasurer, H. B. 

 Beatty, Pittsburg. 



Annual convention, Niagara Falls, August 18 

 to 21, 1008. 



First National Flower Show, Chicago, Novem- 

 ber to 16, 1908; W. F. Kasting, Buffalo, 

 chairman. 



Lent is no longer a period of sack- 

 cloth and ashes and has little effect on 

 the florists' business. 



Old Mr. Ground Hog certainly hit it 

 right this year, but his reappearance 

 after his six weeks' retirement is due in 

 the next ten days. 



A GARDENER who is in a position to 

 speak with authority says: "Every flo- 

 rist who has use for fine fall flowers 

 should try the Lady Lenox cosmos." 



High water, it is reported, has made it 

 difiicult for the packers to get at the 

 wild smilax in the southern woods and 

 created something of a shortage for the 

 moment. 



If you have some little lot of stock 

 you would like to move, offer it in a 

 classified advertisement in the Review. 

 Depend upon it, some one, somewhere, 

 wants just the plants you do not need. 



Enchantress will not be planted so 

 heavily another season, for during the 

 recent period of heavy production of car- 

 nations the fact that this variety has 

 been overdone this season has been very 

 apparent. 



Secretary Maurice Fuld reports that 

 the membership of the New England 

 Dahlia Society is now 250 and gives 

 credit for it to the Dahlia News. The 

 credit rather should go to the editor of 

 the News, who is Secretary Fuld. 



It is interesting to read, in a New 

 York gardening magazine, that "no 

 man ever became a millionaire in the 

 florists' business," but really the writer 

 should take a trip to Chicago and look 

 around a bit; it might convince him that 

 he didn't put it quite right. 



Hollyhocks are liable to rust if 

 grown in too high a temperature during 

 winter and early spring and then planted 

 out without being hardened. Much the 

 better way with hollyhocks is to put them 

 in coldframes whenever they are estab- 

 lished in pots or flats. So much the bet- 

 ter, if they were grown in frames all 

 through the winter. 



Besults bring advertising. 

 The Beview brings results. 



SOOETY OF AMERICAN FLORISTS. 



Executive Committee Meeting. 



A meeting of the executive board of 

 the S. A. F. is called by order of Presi- 

 dent Traendly, to be held at the Pros- 

 pect House, Niagara Falls, N. Y., at 9 

 a. m. March 23. The same is to continue 

 March 24 in case the business affairs of 

 the association are not concluded pre- 

 viously. W. N. RuDD, Sec'y. 



National Flower Show. 



W. Wells, of Merstham, England, of- 

 fers for the national flower show in No- 

 vember next, a gold, a silver and a 

 bronze medal for six blooms of Chrysan- 

 themum W. M. Moir, to be shown on 

 stems thirty inches long. 



Notice of this offer having arrived too 

 late to be included in the first edition of 

 the premium list, it is hereby given. 



W. N. Rudd, Chairman. 



NEW KIND OF INSURANCE. 



If there are any florists who^are add- 

 ing nothing to their glass this season, 

 there surely is not one who has not heard 

 that glass is cheaper at present than 

 in many years. The Pittsburg Plate 

 Glass Co. says that one of the notice- 

 able effects has been that a large num- 

 ber of growers are buying quantities 

 in excess of what they will need this 

 year, calling it insurance. One large 

 grower, who is not building much this 

 year, has bought the glass for a big 

 range he plans to build next season, 

 figuring that glass is not likely to be any 

 cheaper next spring than it is now. Many 

 others have bought as much as they will 

 naturally need for a year or two for 

 the ordinary replacement of breakage, 

 and several have bought and are storing 

 anywhere from 100 boxes to a carload, 

 simply to have it on hand in case of a 

 hail storm, figuring that it is worth the 

 interest on the money to have the means 

 of quick repairs on the place, to say 

 nothing of the possibility of being caught 

 in need of the glass with the market 

 much higher than at present. 



The popular greenhouse sizes Are now 

 to be bought about twenty-five per cent 

 cheaper than last year. How long the 

 market will remain at its present level 

 is problematical. Well posted jobbers 

 of window glass say the present output 

 of hand-blown glass is much less than 

 usual, not over seventy per cent of 

 the full capacity of the factories. The 

 production of machine-made glass is 

 no greater than last year, and there is a 

 possibility of considerably higher prices 

 before autumn. 



HELP WANTED. 



I tell you what, it pays to put an ad- 

 vertisement in the Review if you want 

 a man. I have had so many applications 

 for the job I have to offer that I hardly 

 know which one to choose. I received 

 eighty-one letters in answer to my adver- 

 tisement, so please do not put it in again. 

 — Edward Tatro. 



Olean, N. Y. — Mrs. F. H. Johnson 

 says that the field for the sale of funeral 

 designs and loose cut flowers is not over- 

 done here, although there are four flo- 

 rists in the trade. 



t/ 



