Afbil 0, 1008. 



The Weekly Florists^ Review* 



2S 



Two Quick Sellers Amons; Easter Plant Arrangements. 



planted with good primulas, perhaps with 

 a. tew small ferns between the primulas 

 if they show the soil, makes an arrange- 

 ment you can sell at a first rate profit. 



Every retailer ought to have in stock a 

 variety of birch bark pieces. All the 

 supply houses afford a range of selec- 

 tion, most of the pieces at moderate 

 prices. You can send them $5 or $10 

 for an "assortment" and they will send 

 you one piece of each pattern or size; 

 no two alike in the assortment. Then, 

 each piece being numbered and priced, 

 you can re-order by number as you 

 sell out. 



THE PRIMULA. 



It isn't ever/ florist who has a sale 

 for the big Crimson Kamblers, the fif- 

 teen-dollar azaleas and the big plant 

 combinations that mean a high class 

 trade, but there is no retail florist who 

 does not have a place for the primula 

 at Easter. You can use it in a hundred 

 different ways, either by itself or in the 

 combination with other plants. 



On page 28 of this issue there is an 

 illustration from a photograph of a straw 

 basket of primulas. The handles of the 

 basket in this case arc one on each side 

 and not attached in the center. They 

 were drawn together with a big bow of 

 chiffon of pale green and the arrange- 

 ment sold like hot cakes last Easter in a 

 first-class store at $2 to $2.50 apiece. 

 There was good money in them at that. 

 Of course, the receptacle was metal lined 

 to hold moisture. 



It is interesting to note how popular 

 chiffon has become. The light, airy grace 

 of this material has caused it to be used, 

 the last year or so, much more freely 

 than ribbon is used. The range of 

 colors is wide and there is hardly a plant 

 arrangement to which chiffon may not 

 be added with good effect. 



TWIG BASKETS. 



Twig baskets are no longer to be 

 classed among the novelties, but they 

 are so specially useful and salable at 

 Easter that every retail store should 

 have a stock, of them. On page 31 of 

 this issue a bird's nest twig basket is 

 shown, planted with valley. It is so 

 much more salable than the ordinary pot 

 of valley with crepe paper covering that 

 the difference will surprise retailers who 

 have not tried this line. 



The twig ware may be had in a great 

 variety of shapes and sizes. You can 

 plant almost anything in it with good 

 effect. They are metal lined, so that the 

 moisture does no harm, and some shapes 

 may be used for cut flowers with good 

 effect. 



GREEN AND GOLD. 



The illustration on page 29 of this 

 issue is reproduced from a photograph 

 of an Easter arrangement which was 

 truly described as a symphony in 

 green and gold. It is an arrangement 

 which may be varied in cost by the 

 simple process of choosing a hamper 



of appropriate size and using a requi- 

 site number of narcissi. The beauty 

 of the basket lay in the color harmony. 

 The basket was dark green, with the 

 edges lightly gilded. The adiantum car- 

 ried the color scheme to the lighter 

 green of the narcissi foliage, and the 

 golden yellow trumpets. A metal pan 

 for the basket is, of course, a necessity, 

 for the recipient of such an Easter gift 

 will water it and enjoy its lasting qual- 

 ities. 



BASKET OF LILIES. 



The ways of arranging lilies for sale 

 are as variable as the date of Easter 

 itself. By far the greater number are 

 sold with a simple pot cover and no 

 other embellishment, but in the better 

 class of stores arrangements more elabo- 

 rate are required. 



A tasteful affair is the basket of lilies 

 shown in the illustration on page 26. 

 The braided basket of green and white 

 is lined with a metal pan and the lilies 

 are taken from their pots and planted 

 in the basket with a considerable quan- 

 tity of soil. The lasting qualities of 

 such an arrangement are excellent and 

 the size may be brought within the re- 

 quirements of any customer simply by 

 using a basket to contain the designated 

 number of blooms at the usual selling 

 price per flower and bud. The ribbon 

 in this case was a darker green than the 

 foliage of lilies — one bow on the handle 

 of the basket and the other on one 

 corner. Bare spaces around the edge of 



