42 



The Weekly Rorists' Review. 



April 0, 1908. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor Ain> Mamaobb. 



PtTBUSHKD ITIBT THUB8DAT BT 



THE FLORISTS' PUBLISHING CO. 



680-5eo Oazton Bnlldlns* 

 8S4 Dearborn Street, Chicago. 



Tblbphonb, Habbison 6429. 



■bgistkrbd cablb addrkss, rlobvibw, chicago 



Nbw Tobk Officb : 



Borouf b Park Brooklyn, N. Y. 



J. Austin Shaw, Manager. 



Subacrlptlon 11.00 a year. To Canada, 12.00. To 

 Europe, 12.60. Subscriptions accepted only from 

 those In the trade. 



Only 



AdTertlsinff rates quoted upon request, 

 •trlctly trade advertlslnr accepted. 



AdTertlsements must reach us by Wednesday 

 momlns to insure Insertion in the issue of the 

 toUowlnc day, and earlier will be better. 



Bntered as second class matter December 3, 

 1897, at the post-office at Ohiearo, 111., under the 

 act of March 8, 1879. 



This paper is a member of the Ohlcago Trade 

 Press Association. 



INDEX TO ADVERTISEBS, PAGE 66. 



CONTENTS. 



The Retail Florist 23 



— Preparations for Easter (Ulus.) 23 



— Easter Arrangements 24 



— Birch Bark (lUus.) 24 



— The Primula (Ulus. ) 25 



— Twig Baskets (Ulus.) 25 



— GTeen and Gold (Ulus.) 25 



— Basket of LlUes (Ulus.) 25 



Seasuuable Suggestions 26 



— Preparations for Easter 2a 



— Easter Lilies 2tJ 



— Primulas 2« 



— Lorraine Begonias 27 



— Rambler Roses 27 



— Hydrangeas 27 



— Dutch Bulbous Stock 27 



No Orchid Society 28 



The (Jheut Quinquennial 28 



The Readers' Corner 29 



Name of Bulb 30 



Smiles 30 



Chrysanthemums 30 



— Single Chrysanthemums 30 



Concrete Benches 31 



Sowing Lawn Seed 32 



Carnations — Maximum Number of Cuttings. 32 



— Carnations In England (Ulus. ) 33 



— Buying New Varieties 34 



Burned Bone 84 



Smilax in Raised Benches 34 



Violets — Other Years , 35 



— Short-Stemmed Violets 36 



— Violets and Sweet Peas (illus.) 35 



— Violets with Carnations 35 



Roses — "Ants" on Rose Plants 36 



— Moths in Rose House .36 



— Mildew on Roses 36 



— May Beetles on Roses 36 



— The Thousand Beauties (Ulus.) 36 



— Hardy Outdoor Roses 37 



Boston 38 



St. Louis 38 



Society of American Florists 39 



The Mosbaek Establishment (illus.) 40 



The Death Roll 40 



Wayside Notes 41 



Utlca, N. Y 41 



Seymour, Ind , 41 



Providence, R. 1 41 



Publications Received 42 



Chicago 42 



Washington 46 



Detroit 46 



Philadelphia 48 



New Ywk , 62 



Seed Trade News — Reappraisements 68 



— Volume of Business 68 



— More About Formosa Lilies 62 



— Imports 62 



— That One Warranty, 62 



— Caveat Emptor 64 



— Grass Seed Imports 66 



Dayton, Ohio 68 



Denver 66 



Vegetable Forcing — Well Balanced Fertilizers 68 



Pacific Coast— The Season In California.... 74 



— San Francisco 74 



Steamer Sailings 76 



Nursery News — The Hardy Magnolias 80 



New Bedford, Mass 84 



Montreal 86 



Mason City, Iowa , 86 



New Orleans 88 



Indianapolis 88 



Pittsburg 90 



Cincinnati '. 92 



Cleveland ^ 94 



Franklin, Pa. . . , 96 



Assessment of Greenhouses • . . . 98 



Greenhouse Heating 100 



OalU, Ohio 10* 



Rooting Geranium Cuttings 108 



if printed Wednesday evening and 

 mailed early Thunday morning. It 

 it cameitly reqtietted that all adver- 

 tiseri and correspondents mail their 

 "copy'' to reach um by Mondaj* or 

 Tveadsj at latest, instead of Wed- 

 nesday morning, as many have done 

 in the past. 



SOCIBTT or AMIBIOAN FLOBISTB. 



INOOBPOBATBD BT ACT OF CONQBXBS MABCH 4, '01 



Officers for 1908; President, F. H. Traendly, 

 New Tork; vice-president, George W. He- 

 Clure, Bnffalo; secretary pro tern.. Willis N. 

 Rndd, Morgan Park, 111.; treasurer, H. B. 

 Beatty, Pittsburg. 



Annual convention, Niagara Falls, August 18 

 to 21, 1908. 



First National Flower Show, Chicago, Novem- 

 ber 9 to 15, 1908; W. F. Kasting, Bufralo, 

 chairman. 



Results bring advertising. 

 The Review brings results. 



George Nicholson, known interna- 

 tionally as the author of the horticul- 

 tural dictionary, is reported seriously ill 

 at his English home. 



The orchidists have decided that the 

 time is not ripe for the organization 

 of a separate society and will, instead, 

 affiliate with the Horticultural Society of 

 New York. 



The Quinquennial Exhibition at Ghent, 

 Belgium, opens April 25 and will attract 

 a number of American visitors as well as 

 a large attendance of those in the trade 

 in European countries. 



A German has invented a rosen- 

 entstachelaparat, which is only his way 

 of saying an ' ' apparatus for removing 

 thorns from roses. " It is said to do the 

 work of ten men in clearing briar and 

 Manetti stocks of prickles. 



It is an excellent thing to have some 

 piece of advertising matter to put in 

 every letter that goes out, but don't let 

 the parties addressed lose sight of the 

 main issue because you fill your en- 

 velopes with the circulars provided gratis 

 by manufacturers. 



F. H. Traendly, president of the 

 S. A. F. and of the New York firm 

 Traendly & Schenck, says that in his 

 opinion the florists have had much cause 

 to be satisfied with the business of the 

 last few months, for they have had their 

 full share of what business has been 

 done, and things might have been much 

 worse. 



At a recent meeting of the council of 

 the Society Royale de Flore it was de- 

 cided to offer to the committee of the in- 

 ternational exhibition to be held at Brus- 

 sels, Belgium, in 1910, the assistance of 

 this society in organizing the flower 

 shows. This offer is made in conjunc- 

 tion with the Society Royale Linn^enne. 

 It has further been decided to form flori- 

 cultural, orchid, fruit, chrysanthemum, 

 scientific, rose and garden architecture 

 si)b-committees. 



They all read the Review. •. 



Easter, 1909, falls on April 11, eight 

 days earlier than this year. 



Retail florists are doing considerably 

 more advertising than usual in their local 

 daily papers — and it all will have its 

 effect in increasing the Easter business. 



PUBLICATIONS RECEIVED. 



Window Gardening, by Herman B. Dorner, 

 the Bobbs-MerrlU Co., Indianapolis. 



One of the latest books to reach the 

 editor's tjible is written by Herman B. 

 Dorner and bears the dedication, "To 

 my Father," who is the venerable Fred 

 Dorner, of Lafayette, Ind. The volume 

 consists of 150 pages, freely illustrated 

 with halftones of our ordinary house 

 plants, and in his preface Mr. Dorner 

 states that it has been his aim to give 

 such cultural directions as will enable 

 the inexperienced to overcome most of 

 the difficulties which arise in the grow- 

 ing of' plants in the window garden. The 

 cultural directions given are equally ap- 

 plicable to the window garden and to 

 small conservatories and it is hoped that 

 the book will commend itself to school 

 teachers and owners of small conserva- 

 tories as well as to the growers of plants 

 in the windows. 



Prof. Stanley Coulter, of Purdue Uni- 

 versity, says: "The author, Mr. Dorner, 

 has special fitness for the work assigned 

 him, not only because of a thorough sci- 

 entific training, but also because of years 

 of practical experience in the handling 

 of plants in an establishment of wide 

 reputation for its successful methods of 

 plant breeding and culture. The book 

 is to be commended with confidence as 

 of high practical value." 



Where so many owners of house plants 

 still insist upon dosing them with castor 

 oil, or watering them with boiling water, 

 or using various chemical nostrums, flo- 

 rists will do well to assist in placing Mr. 

 Dorner 's volume in the hands of the 

 people. It might well be done not only 

 by recommending, but by offering it for 

 sale. A choice collection of garden- 

 ing books would be a salable side line 

 for any florist dealing with those who 

 have the love of gardening. 



CHICAGO, 



The Great Central Market 



There is a large movement of stock, 

 but the supply is so heavy that the mar- 

 ket gives no special indication of the 

 strength of the demand. While the regu- 

 lar buyers are calling for moderate quan- 

 tities of stock, mostly of the "best grade, 

 the bulk of each day's receipts goes 

 to those who are more exacting in the 

 matter of price than of quality or the 

 method by which stock is handled. Sev- 

 eral wholesalers note that the market 

 has again reached the point, as in the 

 spring of previous years, where Friday, 

 Saturday and Monday are busy days and 

 the middle of the week decidedly quiet by 

 contrast. Friday is the day of the big 

 shipments to the out-of-town people who 

 run special Saturday flower sales. Satur- 

 day is the day of largest local demand, 

 and Monday the day when the best ship- 

 ping orders go out and when the local 

 stores must replenish their stocks. 



Roses are of exceptionally good qual-, 

 ity with nearly all growers and cuts are 

 so large that it is not easy to make 

 all the stock realize what it should. Kil- 

 larney is the best rose in the market, but 



