■?fT^«?r' 



44 



The Weekly Flbrists' Review. 



Apbil 9, 1908. 



GIGANTEUM 



LILIES FOR EASTER 



$16.00 per 100; $185.00 per 1000 



We have always had the reputation of having the best quality of Easter lilies, but we never before had such 

 a large, fine, perfect lot of flowers as we have this season. Packed at the greenhouses and shipped in . 

 the original packages. We can assure you the best stock, delivered to your store in the best condition. 



Violets 



Carnations I^ti 

 Bulb Stock 



We handle more Violets than any other house in the West. Quality 

 the very best to be had and prices never before so low at Easter. 



Fancy stock, by the hundred or by 

 the thousand. Get our prices. 



All kinds at lowest rates. 

 Plenty Fancy Valley. 



W%^^^g^^ Extra selected stock. Best in Chicago. 

 IvUSiCSl Long and fancy. 



E^^ji^pif^^ $2.00 per 1000. We can furnish good 

 ■ f>ril3 ferns on all orders. 



AIX OTHSR SEASONABLB STOCK IN LARGK 8UFPLT-LOWBST MARKKT RATKS 



A. L. Randall Co 



Wholesale Florists "^^£H»^t"r9-2l Randolph St, Chicago 



Mention The ReTlew when yon write. 



there are some splendid Maid and Bride, 

 while Richmond is up to its usual form. 

 Chatenay is not a good rose in spring. 

 The demand for funeral work is not so 

 strong as it has been and it has caused 

 a weakening in the market for short 

 roses. 



Those who thought there would be a 

 scarcity of carnations following the glut 

 of March now realize that they did not 

 take into consideration the effect of the 

 vernal season uppn the blooming qualities 

 of carnations. It would take a long 

 period of dark weather to check the 

 crops enough to bring about a shortage. 

 Quality is excellent and the supply so 

 abundant that the special sales through- 

 out a wide stretch of country are being 

 fed from this market. 



The calla lily affords a problem for 

 the wholesalers. One often can find 

 from 200 to 500 lilies on hand in any 

 one of half a dozen wholesale houses and 

 the growers are not realizing enough 

 to make the crop profitable. Easter 

 lilies also are overabundant, considerable 

 stock that was intended for Easter com- 

 ing in too early. All bulbous stock con- 

 tinues overplentiful. The southern nar- 

 cissi dominate the market, much of the 

 stock being of specially good quality. 

 Violets are too plentiful and prices con- 

 tinue at the lowest level. 



Sweet peas, if of good quality, are 

 among the most salable items. Stocks 

 and snapdragons are offered of splendid 

 quality and sell fairly well. 



Considering the conditions affecting 

 other lines, green goods are selling well, 

 but there is a prospect of a break-up in 

 boxwood, several houses being over- 

 stocked. 



Easter Prospects. 



The advance orders for Easter are 

 being booked at concessions of about 

 twenty per cent from the prices which 

 prevailed ten days before Easter last 

 year, and there is enough confidence in 

 the success of the holiday so that all 

 the wholesalers feel satisfied they will 

 clean up on roses and carnations. The 



trouble will be to realize on the supplies 

 of bulb stock and miscellaneous items. 

 The point in greatest doubt is as to 

 the supply of lilies. Some of the largest 

 growers say that not more than one- 

 fourth of the stock will be such as can 

 be cut and shipped to customers with 

 assurances of satisfaction, and as a re- 

 sult some wholesalers look for stiff prices 

 on really first-class lilies. At the same 



Please stop otir advertisemeflt of 

 Hydrangeas in the classified depart- 

 ment of 



esTs* 



They are more than sold. Otir 

 advertisement appeared in your paper 

 exclusively, so there can be no doubt 

 of its efficiency as an advertising 

 medium. 



THE AVENUE FLORAL CO. 

 New Orleans 



April 4, 1908 



time, there will be enough short and 

 weak-flowered stock so that some whole- 

 salers look for this grade to depress the 

 value of better stock. 



Inquiries received indicate that the 

 out-of-town buyers will, most of them, 

 stock up fully as heavily as they ever 

 did before, which means that the city 

 buyers will have to insure themselves 

 by placing advance orders for what good 

 stock they know they will need. 



It is in order to give the growers the 



customary caution: the best market will 

 be April 16 and 17, not the day before 

 Easter. 



Qub Meeting. 



The second meeting of the Florists' 

 Club at the Union restaurant, April 2, 

 brought out an increased attendance, 

 there being nearly thirty present. Presi- 

 dent Kill's campaign duties prevented 

 his remaining throughout the evening and 

 J. S. Wilson occupied the chair for a 

 portion of the evening. A financial state- 

 ment of the outcome of the rose show 

 was presented and other financial af- 

 fairs of the club were up for discussion. 

 The following new members were elected : 

 A. Aggerholm, Onarga; Emil Pielke, 

 Geneva; H. C. Blewitt, Des Plaines; R. 

 Schiller, Charles Peterson, John Michel- 

 son and H. P. Prescott. Several ap- 

 plications were received, among them that 

 of J. A. Valentine, of Denver. One of 

 the club's other suburban members was 

 present, H. E. Philpott, of Winnipeg. 



Most of the evening was given to the 

 enjoyment of the entertainment provided 

 by the committee on the good of the- 

 club and the social feature promises to 

 largely increase the attendance. Every 

 one voted the meeting a great improve- 

 men over the old order of things. 



The Weather in March. 



The mean temperature in March was' 

 2 degrees less than in 1907, but 6 degrees 

 above the average for the last thirty- 

 eight years. The highest temperature 

 was 63 degrees March 27 as against 

 80 degrees maximum in March last year. 

 The rainfall was three and a half inches, 

 or nearly an inch more than normal. 

 There were only eight clear days, seven 

 partly cloudy and sixteen on which no 

 sun shone. 



Variota Notes. 



The A. L. Randall Co. has installed 

 a time clock, to keep tab on the coming 

 and going of its employees, who now 

 number nearly forty. 



The E. F. Winterson Co. reports big 



