u 



The Weekly Rorists' Review. 



Apbil 9, 1908. 



VIGK QUALITY ASTERS 



INTRODUCED BY US 

 GROWN EVERYWHERE 



▼lek's BraBohlog' (8 colon) 

 Tlok's Bnowdrin 

 Tlok'a Boyal Fnrpla 

 Vlok's £a vender oem 

 Tlok'a I>«ybreak 

 ▼lok'a Pnxlty 

 ▼Ick'a Bniiaat 

 ▼iok'a Mikado 

 ▼lok'a Oardliuil 

 ▼lek'a Vlolat Xlnff 



HOW TO GROW ASTERS 



(BIVIgXD) 



Fal fli lafaraiatiM ftr Aster Sroweri 

 Price 10 cent! 



free with an order of Aater Seed. 



SEND FOR OUR NEW 



niuetrated and Deaorlptlya 



Aster Book for Florists 



It deficribes In detail, not only the varieties originating with us, but 

 also an other leading sorts. 



The largest and handsomest work of its kind ever issued. 



Evety florist ouffht to bave ' 



VICK'S WHOLESALE CATALOGUE 



which gives prices on all the best varieties of flower and vegetable 

 seeds, plants for greenhouse and outdoors; splendid assortment of 

 bulbs. Both of these catalogues are free. ' - 



ROCHESTER, 



N. Y. 



JANES YICK'S SONS, 



Tbe Leadlnc Specialists and Largrest Growerti 

 of Hlffh-Grade Asters In the World. 



FLORISTS' 



NOVELTY COLLECTION 



Six of our latest introduction!, 

 including Sunrise (new) and Early 

 White Branching (new). 



, , Price 



Vick'i Early Whit^ Branch- 



inc 10.36 



Vick's Imperial Aster, Sun- 

 rise 26 



Vick's Violet King 20 



Vick's Cardinal 26 



Vick's Lavender Gem 26 



Vick's BosyOarmine.......; .26 



How to Grc^ Asters .10 



$1.60 



All of tbe above, Inclnding our 

 "Aster Book for Florists,^'for - 



•OjCKNTS 



Mention The Bcvlew when you write. 



stances of which are given later in this 

 report. It probably would not be wise 

 or safe to require seedsmen to warrant 

 the seed sold by them, owing to the fact 

 that they have no way of following the 

 seed from the time it leaves their hands 

 until the crop is produced. The only 

 way, therefore, of reaching the present 

 situation is by forbidding, to a limited 

 extent, interstate commerce in seed which 

 has been deliberately adulterated or mis- 

 branded and forbidding the importation 

 pf seed either intended for adulteration 

 purposes in this country or which has 

 been adulterated before importation." 



After quoting the non-warranty of a 

 number of leading seedsmen, the report 

 quotes those giving a more or less quali- 

 fied guarantee and concludes with the 

 following under a special subhead as the 

 one broad guaranty of good seed: 



' ' We guarantee that every package we 

 send out shall reach its destination in 

 good condition ami that everything shall 

 be received exactly as ordered. If a 

 package is lost or any of its contents in- 

 jured on the way we will send again. We 

 also guarantee everything true to name. 

 —John Lewis Childs, Floral Park, N. Y. " 



CAVEAT EMPTOR. 



The Saturday Evening Post has been 

 seeking to prove that business men do 

 unto others as they would be done by, 

 and that there is no need that buy- 

 ers beware. With this in view the fol- 

 lowing questions were addressed to some 

 three score business men, embracing 

 many lines: 



1. Is the Golden Rule practical In the busi- 

 ness world? If not, why? 



2. Are there any commercial methods sanc- 

 tioned by trade which do not square with the 

 teachings of Christianity? For example, must 

 a man lie or misrepresent to succeed? 



3. What, In your observation, are the great 

 cTlls, If any. In the business world? 



4. Are standards higher or lower than when 

 you entered business? 



The reply of W. Atlee Burpee was as 

 follows: 



1. The Golden Rule is not only prac- 

 tical in the business world, but is an 

 absolutely necessary foundation for any 

 permanent success. 



-2. It is no "more necessary for a suc- 

 cessful merchant to lie or misrepresent 

 than it is for a successful minister of 

 the Gospel. In fact, any horuses that 

 are known to misrepresent will so quickly 

 lose the confidence of their customers 

 that their trade cannot be permanent. 



3. It would be diflScult to point out 

 any great evils in the business world 

 today so far as general merchandising 

 goes, other than those which have had 

 sensational exposure and which were 

 really a vindication of business as it 



Japan Iris 



The Finest in the Country 



See our advertisement on page 57, 

 March 12 issue, for prices. Address all 

 orders to 



Rowehl&Granz 



HICKSVILLE, L. I., N. Y. 



Mention The Review when yon write. 



Bridgeman's Seed Warehouse 



Established 1884. BICKABDS BB08., Props. 



Importers and growers of high-grade 



SEEDS, BULBS, PLANTS, ETC. 



37 East 19th St , NEW YORK CITY 



Telephone 4285 Oramercy 

 Mention The Review when yon write. 



Dahlias 



Kamed varieties. 

 Send for list. 



DAVID HERBERT & SON 



Saccessors to L. K. Peacock, Inc. ATCO, M. J. 

 Mention Tbe Review when yon write. 



Lilium Multiflorum 



7x9. $45.00 per 1000. Cold-storage stock 

 for immediate delivery or as ordered. 



D. RUSCONI 



128 West 6th St. Cincinnati, Ohio 



Mention The Review when yon write. 



is conducted by the majority of business 

 men. 



4. Speaking. for my own line of busi- 

 ness in particular — and this is the same, 

 I believe, in business in general — stand- 

 ards are higher today than when I start- 

 ed in 1876. 



CATALOGUES RECEIVED. 



I. N. Kramer & Son, Cedar Bapids, 

 Iowa, seeds, plants, flowers and sup- 

 plies; the Conard & Jones Co., West 

 Grove, Pa., list of roses, cannas, shrub- 

 bery, etc.; Conrad Appel, Darmstadt, 

 Gerrpany, forest and agricultural seeds; 



I I CstabUalied 1803 '^^ 



Seeds of Asparagfus plumosus 

 nanus, - • $2.00 per 1000 



Seeds of Asparag^us plumosus 

 robustus, - • $2.00 per 1000 



Cold Storage Lily Of the Valley Pips 



JAPAN LILIES 

 JAPAN IRIS 



For prices state quantities required. 



J. M. THORBURN A CO. 



88 Barclay Street, thronch to 

 88 Park Place, NEW TOBK. 



EVERYTHING OF THE HIGHEST GRADE 



Mention The Review when yon write. 



Want Good Stock ? 



Look up our ad. — March 26. 



H. H. BEROER & CO. 



70 Warren St., NEW YORK. 



Mention The Review when yon write. 



NEWCROPFLOWERSEEDS 



k-oz. Oz. 

 Terbeaa Mammoth, in colore or mixed, $0.30 $1.00 



Salvia Splendens 35 1.25 



Salvia Bonfire 75 2.50 



Lily of thd Valley, Karly Forcina:, to close 



out, per 1000, $11.00. 

 Fresh Tobacco Stems, bale of 300 lbs., $1.50 



W.C. BECKERT, Pittsburg. N.S.,P«. 



Mention The Review when yon write. 



FISKE SEED CO. 



Make a specialty of ASTXR SEKD. . 



All the leading varieties; also Flo* 

 rlsts* Seed for immediate planting. 



H. E. FISKE SEED CO. 



It n* IS raieill Hail 8a. BOSTON. MASS. 



Mention The Review when yon write. 



Yokohama Nursery Co., Yokohama, Ja- 

 pan, seeds, bulbs, nursery stock, orna- 

 mental ware and other supplies; Theo- 



