22 



The Weekly Florists' Review. 



Apbil 16, 1908. 







^^ ; •,«;>s 



For Spring Weddings 



BEAUTIES 



Our prize winning stock. We can 

 fill all orders, large or small. 



^^ WSJ K^ K^^W^ IDV^ y^ d ^^^^^® ^^°E^ stemmed flowers 

 ^^y TV ^^L^ M B^^^Am^^y in pink, white and lavender. 



^k/ ^L ■ V W^^l^ Of fine quality, well hardened. 

 ,^ OUR SERVICE IS UNEXCELLED 



THE LEO NIESSEN CO., Wholesale Florists 



1209 ^ich Street, PHILADELPHIA, PA. 



iSI5ns 







Mention Thg BcTlew when yoo write. 



well-known bulb salesman,- through the 

 Eeview (as he reads no other, 86 Franlji 

 feays), that he has his candidum- lilies' 

 in bloom and ready for Easter. The 

 new hat should be sent by express in 

 time for church Easter morning. 



The various florists who have show 

 houses have already attractive Easter 

 plant shows in their windows. Mrs. 

 Ayers, Geo. Waldbart, F. C. Weber, J. 

 F. Windt, F. H. Weber and Kalisch 

 & Sons are filled up with all kinds of 

 Easter stock. C. Young & Sons Co. are 

 displaying a fine window of lilies this 

 week. All of these report every indica- 

 tion of an active Easter trade in both 

 plants and cut flowers, with a great 

 many advance orders on hand and n^st 

 of their plants labeled "sold." "' •■ 



J. J. B. 



The beginning of a $500,000 under- 

 taking, including the construction of 

 seven large buildings on the Missouri 

 Botanical Garden property and the estab- 

 lishment of the finest herbarium in the 

 world, was announced by the trustees 

 of the Shaw estate April 11. The plan 

 has been developing for two years, but 

 crystallized April 8, when the trustees 

 voted to devote the surplus income each 

 year to the project. The first step in the 

 project was the breaking of ground 

 for a $50,000 addition to the old 

 Shaw mansion, on Tower Grove avenue. 

 This building will be added to from 

 time to time by other structures, each 

 connected to the other by arcades. The 

 seven structures will form three sides 

 of a quadrangle. The fourth side wjU^ 

 be formed by the present superintend- 

 ent's house, oflBce buildings and shrub- 

 bery. 



PHILADELPHIA. 



The Rising Eastern Market. 



The visitor to the wholesale houses 

 during the last few days would wonder 

 whether they were plant or cut flower 

 commission houses. The counters are 

 covered with choice specimens of Easter 

 flowering plants, and wagons are seen in 

 front loading and unloading gayly col- 

 •ored merchandise. The activity in the 



1000 



$4.60 



8.00 



ASPARAGUS PLUMOSUS NAIIUS,„ 



Choice Kreenhouee-grown seed $0.50 



Seed grown in lattvhousesr $12.60 per 5000... .40 



Asparafl^s Sprengeri 



Choice greenhoufie-grown seed 20 



Imported seed 16 



Tuberoses 



Choice first gize 1.00 



second size 60 



Tuberous Rooted Begfoniaa 



Pine balbs in choice condition. 

 Single, mixed per dozen, 30c 2.00 18.50 



1.25 

 .70 



9.00 

 4.75 



separate colors 



36c 2.25 J 20.00 



S^^cJ S^i^^^ 



21» Market St., PHILADELPHIA 



Mention The Rerlew when yoo write. 



plant business has quite overshadowed 

 cut flowers for the time being. 



There is no particular demand for any 

 variety of cut flowers, although business 

 is fair. Southern daffodils appear to be 

 waning, the shipments being much lighter 

 during the last few days. Brunners have 

 made their appearance, and are quite an 

 addition to the rose list. Snapdragon is 

 fine, some fancy long-stemmed stock 

 being equal to anything seen here this 

 season. Violets are so nearly over that 

 some of the wholesalers will not push 

 them, believing that they are not good 

 value, while others will make both 

 Hightstown and Hudson river stock a 

 feature of their business. 



Easter Prospects. 



Indications on the eve of the Easter 

 rush point to an immense supply of boTh 

 plants and cut flowers, probably the larg- 

 est in the history of this city. Dividing 

 the plants broadly into four classes, spe- 

 cials, extra, medium and ordinary, as we 

 do with American Beauties, there is a 

 moderate supply of really magnificent 

 stock, belonging in the first class. This 

 is practically all sold, as is also the case 

 with most of the second or extra grade. 

 Of the medium and ordinary stock, in 

 which we may class those plants that are 

 too far developed, as well as those that 



show only ordinary culture, there is an 

 immense stock, with but small probabil- 

 ity that even the street will be able to 

 consume them all by Sunday. 



The immense quantity of cut flowers 

 now in sight makes fancy prices improb- 

 able. There will not be enough really 

 fine long-stemmed cut lilies, but of me- 

 dium and short there will be an abun- 

 dant supply. Choice colored carnations 

 will probably be about equal to the de- 

 mand, while white carnations and ordi- 

 nary grades in all colors are likely to be 

 in excess of requirements. Of other flow- 

 ers, there will be no scarcity. 



With the Retailers. 



There are three retailers in this city 

 who deserve the thanks of all those in- 

 terested in the cut flower business for 

 their efforts to assist the market during 

 the Lenten dullness. They are H. H. 

 Battles, Robert Kift and John C. Gracey. 



Mr. Battles' special sales at the Cen- 

 tury Flower Shop have been looked for- 

 ward to, by wholesalers Mid consUtners 

 alike, with keen interest each Saturday. 

 His plan is to select a certain variety of 

 flower and offer it in quantity at an at- 

 tractive price. The profit to the store 

 is quite as large as in ordinary sales, the 

 purchase in quantity enabling the buyer 

 to secure a special rate. The effect on 



