April 16, 1008. 



The Weekly Florists' Review* 



23 



For Week Followiag Easter We Offer the Choicest 





Beauties, --^^'^ - -^ ^ ^% $3.00 to $4.00 per doz. 

 Richmonds, higK grade stock, $I5.00 to $20.00 per 100 



Cut Blooms, Mrs. Jardine, 



$10.00, $12.00 and $15.00 per 100 



Oardenla^ $2.50 to $3 00 per doz. 



S. S. Peiihock-Meehan Co. 



THE WHOLESALE FLORISTS OP 



1608-20 LUDLOW ST., 



PHILADELPHIA, PA. 



Mention The BeTlew when yon write. 



the market is excellent, the demand for 

 this particular variety being stimulated 

 to an extent that enables the wholesalers 

 to realize better prices in consequence. 



Robert Kift has for some time been 

 making up and advertising dainty boxes 

 of really choice blooms in variety — a 

 few Enchantress, some pink roses, a few 

 sprays of valley, with perhaps some scar- 

 let carnations or daffodils, laid the other 

 way in the box to avoid a clash of color; 

 a bunch of pansies and a spray of adian- 

 tum finishing off handsomely. Mr. Kift 

 stated that by judicious buying these 

 boxes, which seemed to his customers a 

 bargain, had cost him 54 cents each. 



Mr. Gracey has been advertising most 

 attractively special offers of a like na- 

 ture in the daily papers. 



Mr. Farenwald's Talk. 



A. Farenwald, of Eoslyn, was called 

 upon at the April meeting of the Flo- 

 rists' Club to describe his visit to Chi- 

 cago. Mr. Farenwald spoke of the ex- 

 hibition and the various sights of in- 

 terest that he had seen during his short 

 sojourn in the west. He dwelt espe- 

 cially on the magnificent range of glass 

 owned and operated by Poehlmann Bros. 

 Co., at Morton Grove. Its size, the qual- 

 ity of its stock and the substitution of 

 machinery wherever possible for hand 

 labor filled him with admiration. To see 

 a place operated on such a large scale 

 where there was absolutely no waste space 

 and where every detail, no matter how 

 small, was carried out with clock-like pre- 

 cision, seemed wonderful. To hear that 

 this place planned a little addition of 

 500,000 square feet of glass added to his 

 amazement. No fear of overproduction 

 there! Just think of it — a little addi- 

 tion of 500,000 square feet of glass to 

 one place only. Mr. Farenwald said that 

 Philadelphia had done well in the exhi- 

 bition, but that he came back much 

 wiser and feeling just so high — whereat 

 he put his hand a little above his knee. 



A Shopping List 



Eobert Crawford, Jr., the well-known 

 Eleventh street florist, believes thor- 

 oughly in advertising. Mr. Crawford 

 generally devotes his especial attention to 

 advertising just before an important hoi- 



Reliable Flower Seeds planting now 



Asparagus Plumosus Nanus 



We have just received a shipment of fine, 

 plump, new crop, lath house grrown seed, 

 which we offer at the followinK prices: 



100 seeds $o.40 1 1000 seeds S 8.00 



500 seeds 1.75 | 5000 seeds 13.75 



10.000 seeds $25.00 



Asparagus Sprengeri 



100 seeds 10.15 I 



SOOseeds 45 | 



1000 seeds $0.75 



5000 seeds 3.00 



Semple's Branching Aster 



The most desirable variety for cut flowers. 



Trade Pkt. Oz. 

 Crimson 30c $1.00 



I^avender 30c 1.00 



Roae-Pink 30c 1.00 



SheU-Pink 30c 1.00 



Purple 80c 1.00 



"Wblte 30c 1.00 



Mixed, all colors 30c 1.00 



Primula Obconica 6raniliflora 



Flmbriata, Mixed Trade Pkt., 50c 



Kermeslna, Red 40c 



RoMS^Pink " 30c 



Alba, White " 30c 



Hybrida, Mixed " 30c 



Primula Cliinensis Fimbriata 



Micbell's Prize Mixture, contains only 

 the very finest sorts, selected from the best 

 strains. Half trade packet, 60c; $1.00 per 

 trade packet; per 1-16 oz., $2.00. 



Sweet Peas 



Mammoth flowering new varieties. 



Oz. '4 oz. Lb. 

 Countess Spencer, lovely 



clearpink 10c $0.25 $0.85 



E. J. Castle, carmine rose, 



shaded salmon 40c 1.25 4.50 



Frank Dolby, large pale 



lavender 50c 1.75 



Gladys Unwin, rosy pink. . . .10c .25 

 Mrs. Alfred watkfns, pale 



pink, fine 50c 1.75 



Nora Unwin, giant white... ■50c 1.75 



6.00 

 .75 



6.00 

 6.00 



For otber varieties of Sweet Peas see our Wholesale Catalogue, 

 'whicb is free for the asking. 



Headquarters for Lil. Formosum 



STOCK LIMITED, ORDER QUICK. 



HENRY r. MICHELL COMPANY 



Market Street, above 10th Street, • • • PHUiADELPHIA, PA. 



iday. In past seasons he has frequently 

 arranged with the daily papers for short 

 paragraphs describing to their readers 

 how desirable flowers are when secured 

 from him because of their freshness and 

 general good qualities. This season he is 

 distributing a morocco-covered booklet 

 under the title of ' ' Shopping List, ' ' 

 with his name and address beneath. The 

 opening page is as follows: 



"We take pleasure in sending .you this 

 helpful little book for your personal use. 

 Accept it as a slight token of our ap- 

 preciation of your patronage. Our en- 

 deavor will be, as in the past, to give en- 

 tire satisfaction in filling all orders. ' ' 



Then come blanks for memoranda, and 



the following inscription on the last 

 page: 



"We have never lost a customer who 

 asked for fresh flowers. They always 

 come back and buy again. We can guar- 

 antee the freshness of all flowers and 

 plants, as they are grown in our green- 

 houses at Secane, Delaware county, Pa." 



The inner covers are devoted to the 

 calendars of the present and coming year. 



Fifty-fifth and Sprinefield Ave. 



William K. Harris,' William K. Harris, 

 Jr., Mark B. Mills, William Mills, Ed- 

 ward Linwood and their associates re- 

 ceived an immense throng of visitors on 

 Palm Sunday. Several policemen were 



