April 23, 1008. 



The Weekly Florists^ Review# 



^^ 



Sweet Peas 



There is nothing finer than our Sweet Peas. Fancy shades just beginning to 

 come in. Extra long stemmed white and Blanche 

 Ferry pink in quantity. These are the best Peas to be 

 found in this market. Ordinary grades for those who 

 want them. 



BEAUTIES 



A heavy crop is on, quality not to be beaten. Try them— you'll 

 come back for more. 



TEX ROSES 



Large supplies of all varieties. As good stock as money will buy, 

 or short roses if you can use that kind. 



CARNATIONS 



We can hold up our end on carnations with any house in this 

 country— quality and quantity. Order of us. 



MIGNONETTE 



WE never saw better Mignonette than our present crop, and we 

 don't think you ever did. Try some ; if your customers like 

 " Sweet Mignonette" it will make a hit. 



Bulb Stock ^feror&i 



kinds. Get our special prices if 

 you can use a quantity. 



I^yimif Q Smilax and fine long, 

 "' wlPII^ heavy strings of As- 

 aragus; also Sprengeri, Adiantum. 

 ixtra fine ferns. 



FANCY VALLEY ALWAYS ON HAND 



Current Price List 



AMERICAN BKAUTT Per doz. 



Long stems $3.00 to $4.00 



Stems 30 Inches.... 2.50 



Stems 24 inches 2.00 



Stems 20 Inches 1.50 



Stems 16 Inches 1.00 



Stems 12inches .75 



Shorts per 100, $4.00 to $5.00 



Per 100 



Bridesmaid $3.00 to $8.00 



Bride 3.00to 8.00 



Chatenay 3.00to 8.00 



Killamey 4.00to 8.00 



Richmond 4.00to 8.00 



R08KS. our selection fS.OO per 100 



OARNATIOMS Per 100 



Common $1.50 



Select, large and fancies $2.00 to 3.00 



BII8CKLI.ANBOU8 STOCK 



Sweet Peas, fancy shades 1.00 to 1.50 



" common, pink and white .50 to .75 



Lilies 8.00td 10.00 



Callas 8.00to 10.00 



Mignonette 2.00 to 4.00 



Violets, New York double .50 



Tulips, all colors 2.00to 3.00 



Daffodils, Jonquils 2.00 to 3.00 



Poet's Narcissi 50to .75 



Marguerites 50to .75 



Irises 3.00to 4.00 



DECOBATITE 



Asparagus Plumosus per string, .35 to .50 



per bunch, .35 to .75 



Sprengeri per 100, 2.00 to 6.00 



Adiantum " 1.00 



Smilax per doz., $2.00: " 15.00 



Perns per 1000, 2.50: " .30 



Leucothoe Sprays, " 6.50: " .75 



Galax, green and bronze . . per 1000 1 .00 

 Boxwood, per bunch 35c; per case of 50 lbs., 7.50 



Subject to chance wltbeut notice 



Ee C. AMLING 



The Largest, Best 

 Equipped and Most 

 Centrally Located 

 Wholesale Cut Flower 

 House in Chicago 



32-34-36 Randolph St, 



Long Diitanee Telephones 



1978 and 1977 Cen]tral 



7846 Automatic 



Chicago, III. 



Mention The Review when yon write. 



CHICAGO. 



The Great Central Market. 



The Easter trade was something enor- 

 mous. 



The quantity of flowers was much the 

 gieatest ever handled in this market in 

 a similar period. 



Prices were lower than in any recent 

 Easter,- but the volume of sales was so 

 great that the money value of the Easter 

 business was at least as great as last 

 year, possibly even a little better, for 

 several houses report good increases. 



At the same time, more stock was left 

 over than at any recent Easter. 



The Easter trade made a bad start. 

 The advance orders were neither so nu- 

 merous nor so large as usual. Many 

 transient buyers did not aj)pear at all, 

 and the regulars did not place orders for 

 as great an amount of material. The 

 city trade was not a factor in the mar- 

 ket until the eleventh hour, with the re- 

 sult that when the actual Easter business 

 opened, about Thursday, April 16, he 

 was indeed an optimistic wholesaler who 



could see in the situation anything en- 

 couraging. But additions to orders were 

 more numerous than in any previous year 

 and the number of late telegraph and 

 telephone orders was the ' greatest ever 

 known in this market. Also, after the 

 city retailers had sold enough plants to 

 be sure they were not going to be stuck 

 on them, they began to give attention to 

 cut flowers and in the end consumed a 

 good amount of stock, although probably 

 less than last year. Great quantities of 

 cut stock were left to be handled by the 

 Greek stores, where few plants were of- 

 fered. 



While the aggregate business is cause 

 for general satisfaction, there was one 

 feature far from pleasing. There was 

 an unusually large quantity of second 

 grade goods. Many thousands of car- 

 nations were shipped in which had been 

 allowed to hang on the plants for so 

 long that they were useless to any first- 

 class store. Also, there were short- 

 stemmed lilies and many other flowers 

 which could not be used by what is 

 known as the legitimate trade. The re- 



sult was that an enormous qifeintity of 

 stock was jobbed off cheap, to those who 

 consider price rather than quality in 

 their buying. One wholesaler asserts 

 that it is the belief that on Saturday 

 100,000 carnations were sold at $1 per 

 hundred. Some even were sold lower 

 than that. LiUes, violets and bulb stock 

 all suffered in the clearing process, and 

 the averages on these lines will not give 

 joy to the growers. 



The best selling item was roses. Beau- 

 tics were much short of the demand and 

 Eichmond and Killarney also were com- 

 paratively^arce, many orders having to 

 be cut. Pink roses cleaned up in good 

 shape, but there was a surplus of Bride. 

 Prices on roses were better maintained 

 than on almost any other item. 



The predictions as to lilies were ful- 

 filled: there were enough good lilies to 

 supply the demand for that grade and 

 so many low grade lilies that everyone 

 could be suited on price, which reduced 

 the value of the best stock. While some 

 lilies sold for 15 cents, others sold for 

 6 cents and there were some sales at 



