Apbil 23, 1908. 



The Weekly Florists^ Review* 



25 



For Week Beginning April 27ih 



y/e offer the followins: Specialties of Finest Quality, at these attractive prices: 



Special Beauiies* 

 Kaiserins, 

 Gardenias, 

 Piumosus, 



$4.00 per doz., $25.00 per 100 



- - - $6.00 to $8.00 per IOC 



- $2.50 to $3.00 per doz. 



bunches, 50 cents; strings, 50 to 75 cents 



S. S. Pennock-Meehan Co. 



THE WHOLESALE FLORISTS OF 



1608-20 LUDLOW ST., 



PHILADELPHIA, PA. 



Mention The Review when you write. 



Last, and saddest to record, cut lilies 

 were vastly overdone. Never has their 

 quality been finer; never have they been 

 offered at a more reasonable figure; nev- 

 er have there been more left after East- 

 er. The prevailing price on cut lilies 

 after Friday afternoon was 10 cents, 

 but many fine lots were sold earlier in 

 the week at 12 cents and 15 cents. 



A Retailer^s View of Easter. 



Charles Henry Fox, proprietor of the 

 Sign of the Rose, gave Review readers 

 his ideas regarding Easter. ' ' We had 

 a satisfactory Easter," Mr. Fox said, 

 "our loss being reduced to a minimum. 

 We studied carefully beforehand what 

 we were likely to require. Our calcu- 

 lations proved correct, and we have had 

 a splendid Easter. Our sales on violets 

 were large. We put them up attract- 

 ively, and people were pleased. The de- 

 mand for plants has fallen off. We 

 attribute this to the fact that so many 

 people are going to Atlantic City, or will 

 go out of town soon. They don't want 

 to be encumbered with plants in their 

 moving. We encouraged the demand for 

 cut flowers, because anybody can sell an 

 azalea, a hydrangea, or a spiraja, but it 

 requires artistic taste to put up cut flow- 

 ers in a way that will appeal to the fas- 

 tidious buyer and make the floral offer- 

 ing irresistible. People tell us we are the 

 highest priced flower store in Philadel- 

 phia. ' ' 



Mr. Mills' Ambition. 



Mark B. Mills has devoted his business 

 life to the growing, selling and packing 

 of plants and flowers. Mr. Mills is one 

 of those men whose best effort is put 

 forth on his lifework. He is not satis- 

 fied, however, with simply doing these 

 things well and receiving a fair recom- 

 I)ense for his work, but wishes that the 

 world in general and the florists in par- 

 ticular shall be benefited by the fact that 

 he, Mark B. Mills, has lived and worked. 



The special field of operation that 

 opened before Mr. Mills was securing 

 proper consideration from the carrying 

 companies. It seemed a shame that 

 plants that had taken years to grow 

 should be ruthlessly smashed by a care- 

 less express messenger, who knew it was 



SPRING FLOWERING BULBS 



HARDY JAPANESE LILIES 



Per doz. 100 1000 



LlHiiin Auratum (Golden 

 Banded Lily), s to inches.. $0.7S $5.00 $45.00 



Lllium Masmilicuin ( Rich 

 crimson), 8 to 9 inches 1.00 7.00 65.00 



LiUum Melpomene 

 (crimson). 8 to 9 inches 1.00 6.75 6.5.00 



Ldlluxn Rubrum or Rose- 

 urn, 8 to it inches S5 6.00 57.50 



Ulium Tisninum Splen- 

 dens. Single Tiger Lily 80 6.00 52.50 



T.IHnm TiKrinum Flore 

 Plena. Double Tiger Lily. 

 Large imported bulbs 1.00 6.50 »X).00 



GLOXINIAS 



Mixed, choicest varieties. 

 Separate colors 



.50 

 .60 



3.75 

 4.00 



34.00 

 :V).00 



PEONIES 



EXTRA LARGE CLUMPS, with 4 or more eyes 



Each Doz. 100 



Double White $0.15 $1.50 $10.00 



Double Pink 15 1.50 10.00 



Double Red 15 1.50 10.00 



Festiva Maxima, double 

 white, streaked red in cen- 

 ter, very early, fine for cut- 

 ting 30 3.25 25.00 



TUBEROSES 



Mammoth Pearl. Pure white. 



Per doz. 100 1000 



First size bulbs $0.20 $1.25 $10.00 



Second size bulbs 15 .75 6.50 



CYCAS REVOLUTA 



25 lbs, $2.25; $8.50 per 100 lbs; 300 Iba for $24.00. 



Headquarters for Lil. Formosum 



HENRY F. MICHELL COMPANY 



Market Street, above 10th Street, - • • PHUiADELPHIA, PA. 



Mention The Review when yon write. 



easier to drop a box from his wagon to 

 the sidewalk than to lift it, but who 

 cared nothing for the havoc caused to 

 the contents- of ih^t box by the fall, un- 

 til Mark B. Mills made him care. 



The thing came about in this way. Mr. 

 Mills invited the heads of the express 

 companies to give him a hearing; such 

 an invitation courteously given by a cus- 

 tomer could not, of course, be declined. 

 He then explained to them the vast pro- 

 portions that the plant and cut flower 

 business has assumed, the large amount 

 of money paid annually for express on 

 plants and cut flowers, and then asked 

 them point-blank whether such good cus- 

 tomers ought not to be well treated. He 

 explained to them the trouble; boxes 

 were ruined by careless handling, boxes 

 that were marked perishable and the wel- 

 fare of whose contents depended on that 

 caution. "When proof of careless han- 

 dling was asked it was at once given and 

 when the express companies gently de- 



nuured and asked whether it might not 

 be the packing that was at fault, Mr. 

 Mills triumphantly showed them his sys- 

 tem of packing, which is as perfect as it 

 can well be made. The result of all this 

 is that the express companies today give 

 plants and powers their especial care. 

 When they\re at fault, they find out 

 just where the blame lies and the indi- 

 vidual who has erred is obliged to pay 

 the loss. For this state of affairs the 

 florists all over the country owe Mr. Mills 

 and others hearty thanks for their suc- 

 cessful effort in advancing the common 

 interest. 



Varioui Note*. 



The Leo Niessen Co. received many 

 complimentary letters on Monday from 

 out-of-town customers who had pur- 

 chased cut flowers last week. 



W. Atlee Burpee and Mrs. Burpee 

 sailed April 22 for England. They ^ill 



