42 



The Weekly Florists' Review* 



April 23, 1908. 



Petunias, Etc. 



Petunia seed, double and single, ruffled and frinsed, 

 in separate colors and mixed. Nothing finer pown. 

 Coboea, Heliotrope, Gloxinia. Gerbera, Minalobata 

 and other seeds. Orders now booked for fall delivery. 

 Price list on application. 



MRS. M. M. EDGAR, Ventura. Cal. 



Mention The BeyJew when you write. 



PACIFIC COAST. 



SAN FRANCISCO. 



The MiAtL 



We have been favored with cooler 

 weather during the last week, but still 

 the expected sJiowers have not material- 

 ized. Business shows quite an improve- 

 ment since the preceding weeks. We are 

 now within a couple ot days of Easter 

 and everyone anticipates a good season. 

 Shipments to interior points have been 

 up to the usual standard, is the claim 

 made by several of our largest grow- 

 ers, and the coming of the fleet within 

 the next two weeks has had the tendency 

 to stiffen prices a little. Inquiries from 

 out-of-town dealers give the impression 

 that all along the line florists' trade is 

 brightening, and whether it is to be last- 

 ing or not is quite a question. There 

 will be quite a bit of decorating done 

 here and the demand for flowers is bound 

 to be heavy for the next few weeks at 



Easter lilies are not in oversupply, but 

 there appear to be enough to fill all 

 orders and a few to spare. The prices 

 are about double what they were ten days 

 ago. The cut stems can be bought at from 

 $2 to $4 per dozen and the pot-grown 

 stock at from $9 to $18 per dozen. 



Other flowering plants in pots are not 

 overplentiful. The continued warm 

 weather for the last month brought the 

 azaleas and rhododendrons into bloom 

 too soon and but few really good speci- 

 mens are seen. Spiraea Japonica and 

 Crimson Ramblers are being used in 

 quantity for decorations. Cut roses, 

 owing to the bright weather for the 

 last few weeks, are plentiful and can 

 be had at almost any price offered. The 

 best Brides and Maids cost the retailers 

 about $4 per hundred and from this 

 down to $2 per hundred. About the 

 same price is paid for Maids and a shade 

 higher for Testout and Liberty. Good 

 Beauties can be had at from $2 to $3 

 per dozen. Violets are practically over 

 for the season, owing to the continued 

 dry weather. Sweet peas have dropped 

 in price to 75 cents per dozen bunches, 

 and the stems are gradually getting 

 longer. 



Bulbous stock, with the exception of 

 a few late daffodils, are over for the 

 season. 



Smilax is in good demand and but 

 little of it is offered for sale. Narcissus 

 poeticus, about the last of the season's 

 crop, sell well at 75 cents per hundred. 

 Carnations are not as plentiful as they 

 were and the fancy sorts are quickly 

 bought up. 



With the decorations for Easter and 

 for the entertaining of the fleet, the 

 dealers, from present indications, will 

 have a busy two weeks on hand. 



Various Notes. 



M. Domoto has just finished a nine- 

 room dwelling house at his Elmhurst 

 place. 



fiCRANIIIII9 2Vinch pots, all kinds, $2.50 

 WCI lHIH UIIIOf per 100; $20.00 per 1000. 

 BCOmi rKRNS, 2^-lnch pots, $3.00 per 100. 

 CARNATION CUTTINGS, leading kinds, $2.00 



and $3.00 per 100. 

 CHRTSANTHBMUMS, $1.50 and $2.00 per 100. 



RAHN S HERBERT 



Successors to Pfunder's Greenhouse 

 48tta Street PORTLAND. ORKGON 

 Mention The Reylew when yog write. 



Calla Lily Bulbs 



Largre, Healthy Bulbs, for Early Fall 

 Delivery. Send for Price Ust 



F. LUDEMANN, 



San Francisco, Cal. 



Mention The Review when yon write. 



Pacific Nanerles 



8041 Baker St. 



BTTHK 



CARLOAD 



KENTIAS 



Kentia Forsteriana, balled, 3 to 4 ft., $1.70; 4 to 5 

 ft., $2.75; 5 to 6 ft., $3.75; 6 to 7 ft., $5.50; 7 to 8 ft., 

 $9.00. Kentia Belmoreana, balled, 2 to 3 ft., 95c; 

 3 to 3i« ft., $1.75; 3^ to 4 ft., $2.15; 4 to 4Hj ft., 

 $2.90. Inquire for Potted Kentias, Seaforthias, 

 Ptychospermas, Washingtonias, etc. t m^mM ■ 



Exotic Nurseries, Santa Barbara, Cai. 



Mention The Review when yoo write. 



r. Ludemann, of the Pacific Nurseries, 

 reports a heavy demand for azaleas and 

 rhododendrons in bloom for the Easter 

 trade. 



Albert Eossman, of Redding, Cal., rep- 

 resenting the Fresno Nurseries, is in 

 town on a few days' visit. 



Much complaint exists among the lily 

 growers on account of the prevalence of 

 disease among the longiflorum from Ja- 

 pan. One Elmhurst firm, after planting 

 over 25,000 bulbs, discovered that not 

 over half of them would produce mar- 

 ketable flowers. The Lilium Harrisii, 

 however, have proven much better this 

 season, and the tendency seems to be 

 toward even less disease than formerly. 



G. 



SALEM CHERRY FAIR. 



At a recent meeting of the Board of 

 Trade of Salem, Ore., the following com- 

 mittee was appointed to take charge of 

 the annual Salem Cherry Fair: F. W. 

 Power, C. A. Park and H. S. Gile. The 

 Salem Cherry Fair is one of the best 

 horticultural displays of fine fruit that is 

 seen in the northwest. It will be held 

 about July 10, the exact date to be an- 

 nounced later. About thirty to forty 

 cups will be offered as premiums and a 

 large number of diplomas and other 

 prizes. In connection with the cherries 

 there are displays and premiums for 

 general fruits, roses and sweet peas, and 

 it is the desire to have as many nursery- 

 men and florists present as possible. The 

 Salem Cherry Fair being held just after 

 the meeting of the Pacific Coast Asso- 

 ciation of Nurserymen affords eastern 

 nurserymen the chance to attend with- 

 out the expense of two trips to the Coast. 

 A special invitation is extended to all 

 nurserymen, florists and horticulturists 

 to be present. Announcements of pro- 

 gram and premiums will be made later. 



Alvin, Tex.— It is expected the an- 

 nual crop of cape jasmine will begin to 

 move about May 5, which is several days 

 earlier than usual. 



Midland, Mich. — Wm. Smith has re- 

 moved his greenhouse to a new location. 

 His glass covers 33x100, and adjoins his 

 dwelling. 



Petuoias Petunias 



Seedlings of my Champion strain of Giants of 

 California and Ruffled Giants, from fiats and 

 2-incb pots. $1.50 and $3.00 per 100. 



Hardy Perennials, in good assortment, from 

 2-inch pots, $2.00 per 100. 



Orders booked now for Seeds, etc., for fall de- 

 livery; 05% off list prices on advance orders for 

 Seeds, if your order amounts to $5.00 or over. 



Fred Grohe 



Santa Rosa, Cal. 



Mention The Review when yon write. 



IMILLION 



Calla Bulbs For Sale! 



Per 1000 

 Calla Bthloploa Bulba, 7 to 8-inch cir- 

 cumference $65.00 



Calla Ktblopioa Btilbs, 5 to 7-incb cir- 



cimiference 40.00 



Calla Kthioploa Bulbs, 3 to 5-inch cir- 

 cumference 25.00 



250 at 1000 rates, freight prepaid, when cash is 

 sent with order. Orders booked now for July 

 shipments. 



A. MITTING 



l7to23KennanSt.,SANTACRUZ,CAL 



Mention The Review when yog write. 



Richmond, Ind. — G. E. Gause says 

 Easter business was excellent. Roses, 

 carnations, lilies and blooming plants 

 sold well. Prices were as good as 

 in former years. The season up ti 

 date has been a good one. A large 

 amount of funeral work has kept every 

 one busy. Although a great amount of 

 stock has been thrown on this market 

 this season, no flowers have gone to 

 waste. The prospect for spring plant 

 business is also encouraging; many ad- 

 vance orders already booked. 



YOU MAY BE TOO NEAR 

 YOUR OWN BUSINESS 



That't the trouble with a good 

 many florists when it comes to wri- 

 tin^Mtheir own advertising. 



They are so immersed in the 

 details of their business that it is hard 

 for them to look at things from the 

 standpoint of the disinterested out- 

 sider. 



It is this valuable ''outside'' atti- 

 tude of the prospective customer that 

 we can bring to your advertising 

 problem. 



You ought to get in touch with us 

 if you feel that you haven't the time 

 and the training necessary to prepare 

 the most effective advertising your- 

 self — and at the same time do not fa- 

 vor cut-aod-dried ''stock" advertising. 



It is more than likely that our 

 INDIVIDUAL service u just what 

 you need. 



If your advertising is not paying 

 or if you are about to start a cam- 

 paign — write us. We can help you. 

 Send daU and $3.00 for four trial Ads. 



FLORAL ADVERTISING CLUB 



REWBUR6H. N. Y. H. RAYMOND CAMPBELL. «<v. Iir. 



Mention The Review when yon write. 



