May 14, 1908. 



The Weekly Florists^ Review* 



Flower Store of Sam Graff, Seattle, Wash* 



made possible by a retailer's purchase 

 in quantity. 



In the same way funeral designs are 

 made up at popular prices. Those who 

 desire a small or inexpensive design are 

 satisfied by the wreaths, crosses, etc., 

 shown them at Fox's. The conditions 

 in the flower market have made it possi- 

 ble to buy short-stemmed flowers at low 

 prices, and these flowers are quite as 

 satisfactory in many funeral designs as 

 higher grade stock and can be offered 

 profitably at far lower prices. 



The Review hopes to present its read- 

 ers this spring with some of Mr. Fox's 

 original designs in funeral arrangements. 



Phil. 



A PACmC COAST STORE. 



The Graff brothers are two young 

 men, endowed with a natural instinct 

 for trading, who have made their own 

 way in the fiower business. William 

 Graflf is the owner of a prosperous busi- 

 ness at Columbus, O., operated on the 

 plan of large sales and small profits, 

 and Sam Graflf, who formerly was his 

 partner, has recently opened the store 

 at Seattle, Wash., shown in the accom- 

 panying illustrations reproduced from 

 photographs made just after Easter. He 

 says prospects are fine on the Pacific 

 coast. 



HARDY CUT FERNS. 



There is an old saying to the effect 

 that every year is a different year with 

 regard to the spring market for the cut 

 hardy fancy and dagger ferns, which now 

 are used in such immense quantities. No 

 two seasons are alike, and this year is 

 a great deal different from any of its 

 predecessors. A year ago the buyer took 

 off his hat when he approached the man 

 who had ferns; this year he doesn't ap- 

 proach — he lets the seller hunt him up. 



There are several reasons which con- 

 tribute to the accounting for the pres- 

 ent condition in the fern market. One 

 of the Massachusetts shippers says it is 

 largely because ferns have kept better 

 this year than usual. Another shipper 

 says it is because everyone ran out last 

 year and made arrangements this season 

 to guard against any recurrence of the 

 shortage. A western wholesaler says 

 the increased supply from Michigan is 



the leading factor, while the far west 

 also now contributes to the supply. In 

 addition, the general state of the busi- 

 ness doubtless has something to do with 

 the case. At any rate, there is no like- 

 lihood of a shortage of ferns this spring. 

 The supply is much greater than it ever 

 before has been at this date and new 

 ferns from the south already are avail- 

 able. There are, however, several grades 

 of ferns and, as almost always is the 

 case, the man with the best goods does 

 not have to go far in quest of a market. 



MARGUERITES. 



Can white marguerite daisies be made 

 to bloom in the winter, along with car- 

 nations f What temperature suits them 

 best? Would like to pot some to sell 

 about mum time, if it is possible. Would 

 those that are forced be better in pots 

 or in benches? H. E. K. 



White marguerites can be made to 

 bloom fairly well in the winter season. 

 Of course, their natural flowering time 

 under glass is March, April and May. 

 We have never been able to flower them 



successfully so early as the mum season, 

 but they can be had in good shape for 

 Christmas. The cuttings to produce such 

 plants should be already rooted. They 

 will for some months persist in throwing 

 flower buds. These must be kept con- 

 stantly removed. Do not allow the plants 

 to become too much potbound. After 

 June 1 they will be better grown out- 

 doors. If plunged, all the better. 



Some growers succeed in flowering them 

 in winter by planting in shallow lynches 

 containing three to four inches of soil. 

 The benches must not contain too much 

 soil and they should be matted with roots 

 by the end of October. Then you can 

 reasonably expect a good winter crop 

 of flowers. Grown in pots and allowed 

 to root through into the soil on a bench 

 also gives good winter returns. A tem- 

 perature of 48 to 52 degrees at night 

 we have found to be satisfactory. Bather 

 make it a little lower than higher. 



C. W. 



St. Johns, Mich. — J. W. Irving and 

 his family have been seriously ill, but 

 have now recovered. 



Flower Store of Sam Graff, Seattle, Wash. 



