Max 14, 1908. 



The Weekly Florists^^eview^ 



25 



MAKE YOUR ADVERTISING EFFECTIVE ! 



YouVe got to, if you hold trade and build trade. It's an age of effective advertising, and the people 

 are going to the store that makes use of up-to-date publicity methods. If you have the goods — depend- 

 able stuff of superior quality — the right kind of advertising will make yours the flower store of your 

 city. Without this advertising, your store w^ill be passed by on the other side by the buying public, 

 which, however, will bestow its favors on some one of your more up*to-date competitors. 



You're too busy to prepare good ads? Granted. Suitable illustrations have cost too much ? Granted. 

 You'd use better ads if they were supplied you ''ready made," as in other lines, at reasonable prices ? 

 That's our business. The samples below show that we are "making good" — and our prices are right. 



EMORIALDAf rL0WER3 



The beautiful custom of honoring those who laid down their lives in sacrifice to the 

 principles for which they foueht , and showing a tribute to oui loved ones who have died, 

 Dy coverine their graves with flowers at least once a year, is one of the most inspiring and 

 poetic breaiKsin the busy life of our country, and it is to our credit that Memorial Day 

 13 observed with increasing interest each year. The proper observance of the day requires 



The Right Kind of Flowers 



—just such flowers as we have in profusion at our Flower Shop, and the artistic manner in 

 which we arrang* them, lifts our work way above the commonplace. Prices are right, 

 too, for with the extra qaality of our flowers, and our extra skill in arranging them, our 

 prices are low — no higher than others charge for inferior quality and work. Particular 

 attention is paid at this season to Memoriat Day Flowers, whether loose or in designs. 

 We make a special point in delivering them correctly md promptly. . .; 



Copyright, igoS, by Tht UcFartand Publicity Strvict 



LAN3FS FOR BEDDING 



'^)^ The only proper way to have your flower-beds 

 planted correctly is to buy the plants well started, instead 

 of waiting for seeds to sprout and grow. We have great 

 quantities of the right kind of bedding plants, as 



Geraniums, Coleus, Salvias 



and other flowers used for large or small beds, carpet bedding, or 



geometrical designs on the lawn. These are all strong, vigorous plants, 



raised in pots, and will transplant without the slightest check. We can 



supply these plants in any quantity at the lowest price consistent with 



good quality. Don't take chances with unknown growers, but buy your 



plants of a home firm. 



Copyright igtit, ly Tht McFarland Publicity Strvict 



V; ■:■;, V j,i;;,«»: ■»—^.. '.t^.''---' 



A Fgw Flowers 



Around your house will transform it wonder- 

 fully. We have plants in endless variety, 

 ready for setting out in the flower-bed, which 

 will produceanimmediateefFect and enhance 

 the beauty of your yard or garden a thousand 

 fold. 



There's No Use Waiting 



for seeds to sprout— it takes time, and the re- 

 sults are not always satisfactory. We have 

 done that part of the work for you, and the 

 young plants are ready to set out— flowers 

 which will bloom all summer and make your 

 garden and yard veritable beauty spots. 



Copyright, /po?, by Tht McFarland Publictty Service 



Complete Electros of Above Ads, $1 Each. (Mortised so your name and address can 

 * ^ ^ be inserted by your local paper.) Only 



one florist in a city supplied. Cash must accompany the order. We prepay charges on the cuts. 

 There are more designs coming — we purpose to furnish this service regularly. 



THE McFARLAND PUBLICITY SERVICE, HARRISBURG, PENNA. 



Specializing in Horticultural Advertising 



