JULT 2, 1008. 



The Weekly Florists' Review. 



5 



Ivy Cross with Gtttleyas and Lilies. 



points in the betterment of the florists' 

 , trade. 



We have as our customers the elite 

 and the select of the social world. Why 

 should not our business be the standard 

 of perfection, when we control such an 

 important luxury of the wealthy? Why 

 not work at the root to try to improve 

 our branches? The method of the ex- 

 ecutive head is responsible for the action 

 of the assistants. Let us have a word 

 or two from the clerks, the foreman and 

 the manager, and perhaps we will be 

 able to help place in a healthy state 

 some of us who are slightly awry. 



You know that one diseased plant on 

 the bench is apt to extend its affliction. 



Why not try, in this approaching quiet 

 season, to improve and make healthy 

 those who are, let us say, not quite so 

 fortunate as the majority? By so doing 

 we will improve our own conditions. 

 Let us hear from you. F. C. W. B. 



A RETAILER'S SUGGESTION. 



Reading on the subject of gluts and 

 how to dispose of them, I would like 

 to have you publish my version, which 

 is as follows: 



Advertise carnations that cost ap- 

 proximately $1 per XOO for 50 cents per 

 dozen, special, and with this special 

 price make an offer to send one dozen 



carnations free to any address the cus- 

 tomer may give, other than his or her 

 own. One could grade over the stock 

 and have a little better stock for the 

 ones who put up the cash, and dispose 

 of the surplus free of charge. In this 

 way he would be doubling his money, 

 less the cost of delivery and boxes. 



Now, there are two points which 

 one must consider. You are a creator 

 of business. The party receiving the 

 flowers will undoubtedly enjoy them 

 and will in return want to make a 

 present to the donor. There may be 

 times when the flowers will be sent to 

 some one who could not afford to pur- 

 chase flowers, but the appreciation that 



