July 23, 1908. 



The Weekly Florists^ Review* 



THE RETAIL 



FLORIST, 



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THE LEANING CROSS. 



The leaning cross is one of the series 

 of funeral designs by C. H. Fox, Colum- 

 bia avenue and Twenty-first street, Phil- 

 adelphia, now appearing in the Eevikw. 

 Great care is paid, Mr, Fox assures me, 

 to the angle at which the leaning cross 

 is placed: just that angle that will make 

 it appear to the best advantage when 

 viewed by a person standing in front of 

 it. The cross is always made up first 

 and attached to the base when complete. 

 Mr. Fox disapproves all lettering, but 

 when it must be used he endeavors to 

 make the letters as graceful and unob- 

 trusive as possible. Pure white is the 

 color idea, brought out by lilies and car- 

 nations, relieved by delicate green ferns, 

 the one color used in this design. 



Phil. 



CO-OPERATION OF RETAILERS. 



The aim of every true florist should 

 always be in the direction of a better- 

 ment of the conditions of the retail 

 trade in general. "While there is great 

 necessity to exert every faculty to the 

 improvement of the growing and produc- 

 tion, we fear that the vital section of 

 our business does not come in for its 

 share of recognition, and he who is the 

 mainstay, the prop, as it were, is not 

 considerate enough of the why and 

 wherefor, and fails to recognize the 

 great necessity for the free excnange of 

 ideas and the general cooperation of the 

 retailers. 



We hear of peony clubs, carnation and 

 rose societies, etc., but the ear of the 

 writer has been patiently waiting at the 

 track of progress to catch the first 

 sound of the approach of a society for 

 the advancement of the retailer. ^ 



There are many clubs where good 

 work is done, but we have failed to dis- 

 cover one as yet where the dominating 

 influence is not the grower. Think it 

 over, retailers. Perhaps you have reached 

 the same conclusion as ourselves, after 

 making a few visits to the "rooms" and 

 listening to discussions on bulbs, roses, 

 insecticides, etc. Though these subjects 

 are instructive and interesting, still they 

 fail to draw the attendance of the men 

 who make possible the magnificent grow- 

 ing establishments of which we have so 

 many. 



Let us, retailers, cooperate, that the 

 public may be the better educated to the 

 possibilities of flowers when arranged by 

 artists. Thereby increasing the demand, 

 wo will give the incentive to even fur- 

 ther effort by the growers in the cul- 

 tivation and perfection of the floral fam- 

 ily. F. C. W. B. 



SHOP RULES. 



The following notice was recently 

 posted ia the shipping room of a Kansas 

 City retail store: 



To Delivery Boys. 

 Your position is an important one. 

 Your services are just as valuable to 



us as you make them. Serve us cheer- 

 fully, earnestly and conscientiously, and 

 watch your pay envelope. Your salary 

 will be what you make yourself worth 

 to the concern. Follow daily the rules 

 below if you would serve our interest, 

 your interest as well: 



(1) Arrive promptly at 7 a. m. each 

 morning unless otherwise instructed on 

 the previous evening by the one in charge. 



some of the other employees what to do. 

 Make yourself useful. 



(6) See that every package in your 

 charge is delivered in a neat, clean con- 

 dition. Handle same carefully. 



(7) Deliver all packages given to you 

 by anyone with authority as promptly 

 as possible. Endeavor to get there and 

 back in the shortest possible time. 



(8) Before leaving the house with 

 a package ascertain the correct address 

 and which way to go. 



(9) When a delivery is to be made, 

 never leave the house without the delivery 

 book. 



(10) When a delivery is made, never 

 fail to get purchaser's signature on the 

 delivery sheet. 



(11) You are expected to return every 

 sheet to the person directing you and 

 you will be held responsible for the 

 sheet until it is so returned. For every 

 one that you lose you will be charged 

 75 cents. 



The Leaning Cross. 



(2) At all times be cheerful and will- 

 ing to serve those in authority to give 

 orders. 



(3) Maintain a neat, clean and tidy 

 appearance, always. 



(4) Particularly making boxes of all 

 sizes, keeping shelves filled with boxes, 

 emptying water from jars whenever need- 

 ed, keeping flower jars straightened up 

 and the floor and counters clean. 



(5) When in the store keep busy. Ask 



(12) When taking a package to ex- 

 press oflSce, up town or at depots, when 

 the package is accepted by the person 

 who signs for the package, always get 

 the time delivered written on the sheet. 



(13) In case person to whom package 

 is directed is not home, endeavor to find 

 some person who will be willing to sign 

 for the package and deliver to the proper 

 person at the earliest possible time. 



(14) Each shall take his turn in 



