H 



The Weekly Florists^ Review^ 



July 23, 1008. 



THE FLORISTS* REVIEW 



G. L. GRANT, Editoe and Managbb. 



PUBLISHED KVEET THUBSDAT BT 



The FLORISTS' publishing Co. 



530-560 Caxton Building, 

 334 Dearborn Street, Chicago. 



Telephone, Haebison 6429. 



kbgjstbrbd cablk address, flosvisw, chicago 



New Yoek Office: 



fiorough Park Brooklyn, N. Y. 



J. Austin Shaw, Manageb. 



Subscription $1.00 a year. To Canada, $2.00. 

 To Europe, $2.50. Subscriptions accepted only 

 from those in the trade. 



Advertising rates quoted upon request. Only 

 Btrictly trade advertising accepted. 



Advertisements must reacli us by Wednesday 

 morning to insure Insertion in the issue of the 

 following day, and earlier will be better^ 



Entered as second class matter December 3, 

 1897, at the post-office at Ctiicago, 111., imder the 

 act of March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS, PAQE 66, 



CONTENTS. 



The Retail Florist 3 



— The Leaning Cross (lUus. ) 3 



— Co-operation of Retailers '. .1 



— Shop Rules 3 



— A Boston Store (lllu«. ) 4 



— A Timely Reminder 4 



The Discount for Ice 5 



European Notes 5 



Sweet Pea Vines Dying 5 



The Peony is Popular 6 



— Peony Lady Alexandra Duff 6 



— Peony P. Duchartre (illiis.) 6 



— Some Peony Observations 6 



— Peony Mme. De Vernevllle (lllus.) 7 



Geraniums for Memorial Day 7 



Carnations — Carnation Notes — West 8 



Society of American Florists 8 



The Canadian's Program 9 



Seasonable Suggestions — Pansies 9 



— Gardenias 9 



— Nephrolepls 9 



— Asparagus Plumosus 9 



State Studies for Florists 10 



— Foreign Experimental Work 10 



Boston 10 



Lasting Qualities of Cypress (lllus.) 11 



Des Moines, la 11 



Detroit 11 



St. Louis 12 



Peoria. Ill 13 



New Orleans 13 



Richard Steckler (portrait) 13 



State of Business 14 



Big Convention Assured 14 



Chicago 14 



Philadelphia 18 



Seed Trade News 24 



— The French Garden 26 



— European Seeds 26 



— Olds Moves to Madison 28 



' — Imports 27 



— Louisville Onion Sets 27 



— Other Lines No Comparison 28 



New York 28 



Vegetable Forcing 32 



— Vegetables for Winter ,S2 



— Dry Rot on Tomatoes 32 



— Violets and Mushrooms .12 



Lake Forest, 111 32 



Pacific Coast .38 



— Outdoor Roses in California .38 



— San Francisco .38 



— Spokane, Wash 39 



— Outdoor Mums In California .39 



Steamer Sailings 40 



Nursery News 42 



— Hnntsville Nurseries Unite 42 



— Shrub Jottings 42 



— Prosperity In Florida 44 



— The Juneberry 44 



Minneapolis 46 



Toledo, Ohio 46 



Columbus, Ohio 48 



Owatonna, Minn 48 



Seasonable Suggestions Continued .V) 



— Primulas 55 



— Show Pelargoniums 55 



— Alternantheras 55 



— Heliotrope .• .">5 



Greenhouse Heating 56 



— Estimating the Radiation 56 



— Like Two Separate Houses -. . 56 



— Using Boiler Tubes 66 



— The Expansion Tank 57 



— Hot Water Preferred 58 



— Coal Prices Low 58 



Wayside Notes 58 



Fostorla, Ohio 59 



Winchester, Ky - 59 



Milwaukee 60 



Buffalo 60 



Saginaw, Mich 60 



Pittsburg 62 



Washington 64 



mrj&f 



is printed Wednesday eveoiag and 

 mailed early Thursday moming. It 

 is earnestly requested that all adver- 

 tisers and correspondents mail their 

 "copy** to reach us by Monday or 

 Tuesday at latest^ instead of "Wed- 

 nesday morning;, as inany have done 

 in the past. 



SOCIETY OF AMEBICAN FLOBISTS. 



Inooepoeatkd by Act op Conqeess Maech 4, '01 



Officers lor 1908: President, F. H. Traendly, 

 New York; vice-president. George W. McClure, 

 Buffalo; secretary, Willis N. Rudd, Morgan Park. 

 111.; treasurer, H. B. Beatty, Pittsburg. 



Annual convention, Niagara Falls, August 18 

 to 21, 1908. 



First National Flower Show, Chicago, Novem- 

 ber 9 to 15, 1908; W. F. Kasting. Buffalo, 

 chairman. 



If you haven't your roses planted, 

 don't lose a minute in getting at it. 



Cement is cheap and it pays to lay in 

 a few barrels before renewed building 

 activity sends the price up again. 



The lumber interests have undertaken 

 a "build now" campaign in the impor- 

 tant business centers of the country. 



The correspondent E. A. R., who told 

 how he grows callas in solid beds in last 

 week's Review, says he plants four rows 

 in a 4-f oot bench, instead of * * four inches 

 across," as stated last week. 



EXHIBITORS AT NIAGARA. 



Since my last report on the trade ex- 

 hibition, the following have sent in con- 

 tracts for the amount of space set oppo- 

 site: 



Exhibitor. Square feet. 



Garford Motor Car Co 160 



Robert Craig Co 260 



Lord & Burnbam Co 262 



J. Horace McFarland 82 



D. B. Long 42 



Florists' Review 100 



J. A. Peterson 76 



Wilson & Hoyt 48 



L. Ball 76 



Jnllus Roehrs 250 



The Advance Co 48 



A. L. RandaU Co 00 



I. L. PUlsbury 19 



The Larkln Co 27 



Benjamin Hammond 100 



C. S. Yeagle 350 



This with the space already reported 

 makes a total of 7,563 square feet sold 

 to date. A goodly amount of this space 

 is still available, but especially those 

 who wish large blocks should hurry or 

 they may get left on good locations. 

 Chas. H. Keitsch, Supt. 



STATE OF BUSINESS. 



Probably the best index to the' condi- 

 tion of general trade is the volume of 

 bank clearings, which have been running 

 below those of the year before ever since 

 last October, As New York is the finan- 

 cial center of the country, it is natural 

 that the heaviest falling oflf should be in 

 that city, but the falling off there is not 

 wholly due. to a decrease in trade activ- 

 ity in the city but to the general decline 

 throughout the country. How nearly 

 general trade activity now approaches 

 normal is shown by the fact that last 

 week's bank clearings, compared with the 



same week of 1907, showed a decrease of 

 18.5 per cent in New York but only 5.3 

 per cent for all the country outside the 

 metropolis. At Chicago the decrease was 

 only 3.5 per cent, at Boston 8.G per cent 

 and at Kansas Oity 5.1 increase. 



BIG CONVENTION ASSURED. 



There is splendid prospect for the suc- 

 cess of the S. A. F. convention this year 

 and it will be all the more noteworthy 

 because held at a place where there is 

 no local florists' club — Niagara Falls. 

 Of course the Buffalo Florists' Club is 

 ■' doing good w^ork in the matter of ar- 

 ranging details, and on Friday, August 

 21, will entertain both the S. A. F. and 

 the Canadian Horticultural Association 

 at Buffalo, but with the exception 

 of meeting at Asheville, which was an 

 out-of-the-way place, it will be the first 

 time the society has gathered in numbers 

 at a spot where there are no large num- 

 ber of local florists to offer daily 

 entertainment. At Niagara nature 

 does the entertaining, aided by the 

 superb hotel accommodations and 

 the facilities for sightseeing which 

 have been provided for the hundreds of 

 thousands of visitors who come there 

 each year. The business men's organiza- 

 tion has been specially anxious for some 

 years to get the S. A. F. to visit Niagara 

 Falls and is making arrangements to in- 

 sure each florist seeing all the sights. 



The prospects are for probably the 

 largest gathering yet held by the trade 

 and this is reflected in the early applica- 

 tions for space in the trade's exhibition 

 — the exhibitors expect to do a splendid 

 business, and there is every reason why 

 they should. Incidentally, too, their fees 

 will be the principal source of income to 

 meet the expenses of the meeting. "While 

 the receipts from this source are a goodly 

 sum, the charge against individual ex- 

 hibitors is small, the rates per square 

 foot of space occupied being fixed by 

 the society, as follows: 



Minimum charge $5.00 



Fifty feet or less, per foot 26 



Excess over 50 feet to 100 feet 19 



Excess over 100 feet 18 



Charles H. Keitsch, 810 Main street, 

 Buffalo, who was manager of the trade's 

 exhibition at the Buffalo convention, is 

 in charge again this year and says that 

 the space already sold is much greater 

 than usual at so early a date and indi- 

 cates the largest trade's exhibition yet 

 held. 



CHICAGO. 



The Great Central Market. 



Business, of course, is not what it 

 was in June, but nevertheless it feon- 

 tinues to show an increase over the cor- 

 responding period of last year. This is' 

 especially gratifying in that the sum- 

 mer of 1907 was less quiet than any 

 in the previous history of this market, 

 and it looks as though the increase in 

 summer business is more than offsetting 

 any decrease in trade due to the falling 

 off which other lines are experiencing. 



The supply of Beauties is larger than 

 a week ago and they are selling well. 

 But the best rose on the market is Kil- 

 larney, and it is the one principally 

 sought. It so far outclasses Maid and 

 other pink varieties that they are slow 

 sale so long as Killarney can be had. 

 Kaiserin has the call on Bride. The 

 supply is not large at present and in- 

 creased crops, which are promised, will 

 be welcome. There are good supplies 



