July 30, 1908. 



The Weekly Florists* Review. 



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THE RETAIL 



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FLORIST 



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THE GATES AJAR. 



The gates ajar is one of the funeral 

 designs by C. H. Fox,. Columbia avenue 

 and Twenty-first street, Philadelphia. 

 Mr. Fox is not partial to this rather 

 popular design. The photograph illus- 

 trates one of his ideas in dealing with 

 the gates ajar. Pink and white roses 

 and small flowers were used above, white 

 carnations below. Phil. 



CARDS ON SPRAYS. 



Will you please tell us what is the 

 right place to attach the sender's card 

 on a spray of funeral flowers? How 

 should the card be attached, ■ and what 

 should be written on itf J. E. A. 



Tt hardly could be said that there is 

 a right place to attach a card to a spray ; 

 it can go almost anywhere, except at the 

 tip of the spray, and not offend good 

 taste. One often sees the card nestling 

 down among the flowers just a little 

 back of the middle of the spray, and a 

 little to one side. If there is any bet- 

 ter place it is at the point where the 

 ribbon is attached, or the bunch of green 

 if no ribbon is used. 



The card should not be larger than an 

 ordinary calling card and the best stores 

 always inclose it in an envelope that fits 

 it, the envelope being attached to the 

 design by baby ribbon. One often is 

 required to use cards carrying all sorts 

 of expressions of sympathy, but it is 

 better taste to have nothing but the 

 name of the sender on the card; the 

 flowers themselves are the expression of 

 sympathy. B. E. T. 



STORE AND WINDOW INTERIORS 



lony in Walls and Fittings. 



After llooking over the interiors of 

 diflferent/ stores and greenhouse sales- 

 rooiftsy^e defect found to be common to 

 too many is lack of harmony in the fit- 

 tings and wall coverings. They have a 

 disjointed, patchy look. 



Perhaps the store was not all finished 

 and furnished at once, and, as a case or 

 a piece of furniture had been added, it 

 was not selected with reference to the 

 prevailing color and style of the original 

 fixtures, if indeed there ever were a pre- 

 vailing color and style. Or, if the walls 

 were newly papered, the cases were not 

 moved, and at some time or other these 

 were lined with another color or mate- 

 rial. To stand off and view the whole 

 inspires some expressive slang. A new 

 patch here and there had better be omit- 

 ted, until a uniform covering can be put 

 on the entire wall surface of the room, 

 and the woodwork refinished in harmony. 



The View from Window to Rear. 



Let the same wall covering and wood- 

 work be used in the window and its ac- 

 cessory apace. Frequently a different 

 color and finish are added to the window 



casings and sill, and one feels as though 

 he had stepped into a box attachment. 

 The interior of the windows and store 

 walls should be either the same or so 

 carefully blended that there will be no 

 break as the eye follows from the glass 



ner or two and start the witchery of a 

 few long, easy lines from the front en- 

 trance to the rear, and see the depth 

 develop. ,; \^;.; ■ ■ - 



It is easy enough to preach, "Make 

 your store a beauty spot," but for the 

 average person it is not the question of 

 a moderate outlay so much as the selec- 

 tion of color and material which shall 

 transform his store. With all the variety 

 of material for interior finish, from mar- 

 ble to burlap, many people find it a dif- 

 ficult task to combine beauty and dura- 

 bility to a common purpose. A few gen- 

 eral hints in this line may be of use 

 during this, the refitting season. 



Rough-finished Interiors. 



Many interiors of stores attached to 



The Gates Ajar. 



front of the window to the most distant 

 point in the rear of the store. 



Seek to make long leading lines, not 

 only in floral decorations, but in every 

 place upon or against which they are to 

 be mounted. Whether the observer is a 

 critic professionally or not, the long line 

 is to the eye as the horizon to the land- 

 scape. A wide and shallow store room 

 can be practically transformed by careful 

 planning in this respect. Forget a cor- 



greenhouses are merely rough-plastered 

 or ceiled. Either of these, finished well, 

 will make a desirable wall decoration. 

 Bough plaster takes a wash which is not 

 only cheap and sanitary, but beautiful. 

 A ceiled wall is best stained. Smooth 

 plastered walls can be painted or pa- 

 pered, painting being much preferable, 

 as it can be dusted or washed. Paper is 

 not so durable, on account of the effect 

 of the moisture from the greenhouse air. 



