.Ii r,Y 30, 1908. 



The Weekly Florists^ Review* 



i£^ 



THE RETAIL 



FLORIST 



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THE GATES AJAR. 



The gates aj;ir is one of the funeral 

 designs by C. H. Fox, Colunil)iii, avenue 

 and Twenty-first street, Philadelphia. 

 Mr. Fox is not partial to this rather 

 popular design. The photograph illus- 

 trates one of his ideas in dealing with 

 the gates ajar. Pink and white roses 

 and small flowers were used above, white 

 c'irii.'itions below. Piiir,. 



CARDS ON SPRAYS. 



Will you ple.Tse tell us what is the 

 right place to attach the seiidi-r 's card 

 on a spr.ay of funeral flowers.' How 

 should the card lie atfjiclii'd, ;iiid \\h:it 

 should be written on it.' J. 10. A. 



ft hardly could be said tliiit there is 

 .•I riyht ))lac(! to attach a caid to ;i spray; 

 it, c;in go almost anywhere, exicpt ;it the 

 tip of the spray, and not ulVrnd gnod 

 taste. One often sees the caril uestlinj^ 

 down iiinoiig the flowers Just a little 

 back of th(> middle of the sjiray, and ;i 

 little to one side. If there is ;iny bet 

 ter place it is at the point where the 

 ribbon is attached, or the buiidi ni oreeu 

 if no ribbon is used. 



The card should imt be harder than an 

 iirdituu'y callinf;- caid and the hesl stores 

 .always inclose i1 in an etiNclope that fits 

 it, the en\e|op(« lieiny attaclied to the 

 design by baby iilili(Ui. ()ne often is 

 ?<'i|uiled to use cards (•;iliyirij^ all sorts 

 of expressions of s\ni|)athy, but it is 

 liettcr t.a>ite to li,a\e nothinji but the 

 n.attie of tlie sender on the card; the 

 flowers t helM^eK cs .are tile e\|i|ession of 



s\iri|iafhy. \i. ]■]. '\\ 



STORE AND WINDOW INTERIORS 



Harmony in Walls and Fittings. 



After looking over the interiors of 

 different stores and greeidiouse sales- 

 rooms, the defect found to be conunon to 

 too many is lack of harmony in the fit- 

 tings and wall coverings. 'I'hey have a 

 disjoinfe<l. patchy look. 



I'erha|is the store was not all finished 

 and furnished at once. ;nul, .as ;i i-ase or 

 a piece of furniture li.ad been added, it 

 was not selected with lefereiice to the 

 prevailing color .and styli' ot' the ori^^inal 

 (ixtures, if indeed tiieii- e\ei were ;i pre 

 vailing color and style. ( )r. if the walls 

 were newly jjapered, the eases were not 

 moved, and at some time or other these 

 were lined with another color or mate- 

 rial. To stand off :ind view the whole 

 inspires some expressive sl.iiig. A new 

 patch here and there liad better be omit- 

 ted, until a uniform covering can be put 

 on the entire wall surface of the room, 

 and the woodwork relinished in harmony. 



The View from Window to Rear. 



T^et the same wall co\erin<; and wood 

 work bo used in tlit^ window and its ac 

 cessory spai-e. I'r'e(|ueiit I v a ilitferent 

 cidoi ;ind linish are .iddnj lo llie \vindow 



casings and sill, and one feels as though 

 he had stepped into a box attachment. 

 The interior of the windows and store 

 walls should be either the same or so 

 carefully blended that there will be no 

 break as the eye follows from the glass 



ner or two and start the witchery of a 

 few long, easy lines from the front en- 

 trance to the rear, and see the depth 

 develop. 



It is easy enough to preach, ' ' Make 

 your store a beauty spot, ' ' but for the 

 average person it is not the question of 

 a moderate outlay so much as the selec- 

 tion of color and material which shall 

 transform his store. With all the variety 

 of material for interior finish, from mar- 

 ble to burlap, many people find it a dif- 

 ficult task to combine beauty and dura- 

 bility to a common purpose. A few gen- 

 eral hints in this line may V)e of use 

 during this, the refitting season. 



Rough-finished Interiors. 



Many interiors of stores attached to 



The Gates Ajar. 



front of liie window to the most distant 

 point in the rear of the store. 



Seek to make long leading lines, not 

 only in floral decorations, but in every 

 place upon or against which they are to 

 be mounted. Whether the observer is a 

 i-rific }»rofessi(mally or not, the long line 

 is to the eye as the horizon to the land 

 scape. A wide and shallow store room 

 can be j)ractically transformed by careful 

 pl.anning in this respeet. forget :i cor 



greenhouses are merely rough-plastered 

 or ceiled. Either of these, finished well, 

 will make a desirable wall decoration. 

 Rough plaster takes a wash which is not 

 only cheap and sanitary, but beautiful. 

 A ceiled wall is best stained. Smooth 

 plastered walls can be painted or pa- 

 pered, painting being much preferable, 

 iis it can be dusted or washed. Paper is 

 not so durable, on account of the effect 

 of the moisture from the greenhouse air. 



