16 



The Weekly Florists^ Re view# 



AuausT 20, 1008. 



Office of Joseph Heacock Company 



makes us select and ship choicest plants only. A trial 

 order will prove it. Repeated orders from old customers 

 show their appreciation of our stock and methods. 



New Whole»«le Pric«-Li»t on Application 



JOSEPH HEACOCK COMPANY 



Rose and Palm Qroiver 



WYNCOTE - - PENNA. 



Get the right kind of plants at the 

 right place and at the proper time. 

 Now is the time to secure the 



Best Specimens 

 of Kentias 



the kind that quality trade demands. 

 Send your orders soon to the office, 

 pictured herewith, where they will 

 have the best and promptest attention. 

 We supply Kentias of true type and 

 characteristics. Our desire to please 



A Wonderful New Nephrolepis 



Nephrolepis Superbissima 



Introduction of 1908 



We desire to call attention to this new fern, which originated with us and which we are introducing this year. 



It is a very unique and distinct novelty— as distinct from Nephrolepis Piersoni and Piersoni elegantissima as they 

 were from Bostoniensis. It is, in fact, a complete break. The fronds are very heavily imbricated, the pinntf over- 

 lapping, making the fronds very dense and compact. 



It differs from the other Nephrolepis not only in form, but also in color, being a richer and darker greea— 

 entirely different from the yellowish green of all the other Nephrolepis. The plant is very sturdy in its habit, the 

 fronds never breaking down. 



While a photograph shows a similarity to its predecessors, it is absolutely distinct, not only in the formation of 

 the fronds and color, but also in its habit and general characteristics. It makes a much more dwarf and compact 

 growth, the fronds being very dense, firm and rigid, and having a great deal more substance, so that it will stand 

 more knocking around than any other fern of this type. 



It is a sterling novelty. Experts who have seen it consider it by far the best fern ever sent out. I-t is a plant 

 that needs to be seen to have its great value and sterling qualities appreciated. It really is not in the same class 

 with the other varieties. 



It was awarded a r'lrSX'Cl&SS WCrLlTlCHXe by the Royal Horticultural Society at Crystal Palace in 

 London, November, 1!)0.S, the plants exhibited there havinK been shipped from New York two weeks before that time. After 

 being exhibited in Londoq. the same plants were ishipped to EdinbarKh, Scotland, where they were again awarded a First-class 

 Certificate by the Scottish Horticultural Society. This will indicate the value of the plant as a novelty, and also demonstrates 

 in a very conclusive manner its fine keeping and shipping qualities. 



We have just begun shipping advance orders, and new orders can now be shipped immediately on receipt. 



Fine, •trong; plants, S^-in. pots, $6.00 per dox.; $36.00 per 100. 4>in. pots, 

 $7.00 per dos.; $60.00 per 100. 6-in. pots, $1.60 each; $16.00 per dos. 



F. R. PIERSON CO., Tarrytowfl=on=Hodson, New York 



