August 27, 1908. 



The Weekly Florists^ Review* 



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THE RETAIC 



FLORIST, 



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A GALAX SCROLL. 



' The scroll is not a favorite with 

 Charles Henry Fox, Columbia avenue and 

 Twenty-first street, Philadelphia, but 

 when he makes it he tries to make his 

 personality show in the work, as in every- 

 thing he does. The illustration shows a 

 scroll made of orchids and galaz leaves, 

 the effect being enhanced by the varied 

 hues of the caladium leaves. Mr. Fox 

 believes that judgment should be used in 

 the colors of the caladiums, so that they 

 will not clash with each other or with 

 the orchids. Phil. 



SOME WINDOWS. 



Two Requisites. 



The window that really attracts and 

 holds the attention and stamps itself on 

 the memory of the casual observer is a 

 rare one. It has two requisites; a fair 

 amount of good stock makes about one- 

 half its value, and a plan of display 

 which allows a liberal view of stem and 

 foliage against a suitable background 

 makes up the other half. The beauty of 

 it is, 'there are endless suitable back- 

 grounds and settings and plans of dis- 

 play. 



Window displays are for the purpose 

 of attracting customers. Then it fol- 

 lows that stock best displayed sells at 

 a better price and more quickly than 

 poorly displayed stock. People of means 

 have always been known as patrons of 

 art; then why not of our art? The 

 trouble is, only a few florists show works 

 of art in their windows. 



Flowers when cut are taken from their 

 natural surroundings and, in order to 

 display them to the best advantage, this 

 setting or its substitute must be at least 

 partially restored. 



Displays in Dull Seasons. 



Again, since window displays are for 

 the purpose of attracting customers, the 

 dull season is the time when we should 

 put in our best efforts and most time. 

 But somebody will say that the dull 

 season does not furnish enough stock 

 for fine displays. Bless you, that is 

 just your opportunity.^ You will not be 

 bothered with a surplus and can use 

 your stock to fine advantage. Two dozen 

 roses or a few hollyhocks, well displayed, 

 may win for you a better customer than 

 you have ever had. Keep out more 

 than you put in, is a good rule for all 

 window trimming. Educate to quality 

 and charm of arrangement. Display one 

 kind of flowers sometimes with a great 

 variety of color, introducing others sub- 

 ordinately in color and amount. 



Inoffensive Funeral Designs. 



Where to draw the line in the dis- 

 play of funeral design work without sug- 

 gesting mourning is no trifling question. 

 Although it ought not to be, funeral 

 work is the main standby of the average 

 florist.- Like undertaking, it is "a bit 



ticklish" to advertise. Yet, after all, 

 there are few designs which are posi- 

 tively obnoxious in themselves. The trou- 

 ble is that, being always made in the 

 same style, they are too likely to sug- 

 gest some particular funeral occasion. 



Sometimes for an Easter window have 

 an immense wide cross of gilded ivy or 

 galax leaves. Convert the entire window 

 into a field of Easter lilies and spiraeas, 



Willful Use of Current Events. 



If some musical event is on, trim an 

 oriental harp with blue pansies, silver 

 the strings, and lean it against an ivy 

 pillar on a ground of sweet alyssum or 

 white pansies, and somebody will remem- 

 ber it when at some future time he wants 

 a funeral design. 



On a hot summer day make a pillow 

 of shaded asters, with a fringe of chif- 

 fon or ribbon. Make another of dif- 

 ferent sizes of ferns, with a monogram 

 or pennant. Make another of sotue bril- 

 liant contrasting color. Group the three 

 together, sofa-cushion fashion, on a back- 

 ground of sheet moss. Make a small 

 hammock of wide chiffon or veiling and 

 tie it across the comer of the window 

 with violet cord. Throw a few full 

 blown roses into it, letting some fall 

 out on to a book lying open on the 

 grass below. There is no crepe about 

 that, yet you have displayed pillows and 



A Galaz Scroll. 



interspersed with adiantums and valley, 

 and set in the cross prominently. Would 

 that appeal to you as funereal? Yet, 

 for that very reason it might bring an 

 order for a handsome funeral design. 



also suggested your ability to make a 

 variety of them. 



Wreaths and Scrolls. 



On some off day use a boxwood wreath 

 tlirop or four feet in diameter, on which 



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