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The Weekly Florists^ Review* 



OCTOBKB 1, 1908. 



profession to do his part toward spread- 

 ing the news that fall is the best time 

 to plant hardy stock. 



Because the rush of spring work usu- 

 ally taxes every resource, the opportunity 

 is not great to increase the business with 

 profit — in autumn it pays to push; thpre's 

 profit in every extra dollar. It pays to 

 advertise for orders for autumn plant- 

 ing. Pretty nearly every florist nowa- 

 days handles hardy stock. 



The George Wittbold Co., Chicago, 

 does an enormous business in planting, 

 but goes out for more in fall. The ac- 

 companying illustration shows a folder 

 recently mailed to all former customers 

 and to a large list of prospective patrons. 

 The printing was in two colors, to re- 

 produce autumn tints, and the circular 

 could not help but fix the reader's mind 

 on the subject of "Planting Now — for 

 Spring." In order to save cost of en- 

 velopes, the circular was folded in such 

 a way that the opposite edges tucked to- 

 gether and the address and stamp were 

 placed directly on the back of the cir- 

 cular, where the smaller illustration was 

 printed. The circular was designed and 

 printed by C. E. Richardson, 203 Mar- 

 quette building, Chicago, who makes a 

 S(pecialty of this class of work. 



PHLOX AND OTHER PERENNIALS. 



Will you be kind enough to give me 

 some information on the propagation of 

 hardy phlox, pinks, Shasta daisies and 

 hardy mums, here in Colorado? I should 

 like to grow some in coldframes, so as 

 to have 3-inch pot plants by the early 



part of April. When ought the stock to 

 be potted from which the cuttings are 

 to be taken? 



Can Shastas be started early in cold- 

 frames, so as to have blooms for Decora- 

 tion day? If so, when should they be 

 potted? W. G. S. 



The influences of Colorado weather on 

 vegetation in general are so adversely 

 different from that of the more genial 

 conditions of the eastern states, that in 

 the consideration of artificial propaga- 

 tion of phlox, and other perennials of a 

 kindred nature, it becomes imperative 

 that we adopt a more judicious proce- 

 dure in regard to shade, moisture, venti- 

 lation and other environments necessary 

 to successful results. 



The paniculata family of phlox are 

 easily multiplied by divisions of stools, 

 cuttings from outdoor growth, or, better, 

 by bringing the clumps into the cold 

 greenhouse and taking the young growth 

 from them. Layering the summer growth 

 of scarce or desirable kinds is occasion- 

 ally resorted to, and in some instances 

 root cuttings are taken from varieties 

 that are strong in root action. 



Perhaps the most prolific way of in- 

 creasing stock and raising new varieties 

 is by sowing the seed every year, but the 

 best and most practical method, in my 

 estimation, is the division of clumps. 

 In this procedure every eye or stem 

 means a new plant, and from this char- 

 acter of growth or stock quicker results 

 are attained. After the flowering wood 

 is somewhat ripened, in the late fall, is a 



Fall i> lk< i—t lia< ta plut SkruU. Trcca tmi Plula (or Sprnf. 

 Tkcy mra la lk« Wat eowAition tk«a k«cauM ita Natvra'a tiHM lor 

 fUmtimt- 



Ercry^iaf caa be iam« iritkent rajk or kurry. Yo« caa adaet 

 TOUT variatiaa; iaciit wkart yvu waal ikos act aaj k« all wtmiy aaxt 

 Sr^af. 



Taka "tiadk ir tka foralock". Maka your plaaa aow. Sclact your 

 variataoaof Sknika.TracaaaJ Plaata aaj* acxt Sfriaf you will k« coa- 

 fralulataaf yourvaU oa your (erctkou|kt. 



Mayka. you kav« kaj aoB* plaa ia your mimi for tka laat two or tkraa 



acaaoaa (or ftxiatf uf your lawa. aaj all you lackaj waa a coavcaicat way to 



kriaf it akeut. Now. all you karc to ^ ia to 'fkoaa oa- Laka View 557 — 



tmi wa win acaj a aaa wko wH arraa^ all tka Jataila aaj tfiTa yon aa 



aatiaata o( tka aoot — all witkout tkarfa. 



Wa ia Gtaiiaf. SaJJiag. Traaaylaatial. ia (act cnrytkiaf i 

 witk I aw l aaa p a GarJaaiaf. 



StnJ ftr *ar UmtlifJ cmuhfut. It 

 it frinuJ m tin ctUrt. It gntt tkt com- 

 mon omj Lotim a«iN«f of ajl tkt Jitirailt 

 Skmlt. TVaaa omj PUtut. It fiott a 

 . itt^ltd Jt tt r i^ t i om of aacA; tkt tamtt timt of i/aaiamp; tkt ktifkt at matuWfy 

 aa^ tkt ^ulmritftt of totk. You'ff kt tur^ttJ onj JtfifkttJ itttk tkt 

 informmtfon it eontmimt. 



PHONE TODAY -LAKE VIEW }57 



THE GEO. WITTBOLD CO. 



16)7-59 BUCKINGHAM PLACE 

 CHICAGO 



BrMck NwfMry: N»m« tf C«Mrml St. Evma«tM. V%0mm E^mMm t» 90 VJAmttU 1704 



Dm! tmr^tl Amm T«lif> cr HrMMtk*. 

 'Ph*p« M f«r frwm vr Ut m have • 



It is Good Business to Push for Fall Planting Orders. 



good time to dig up the clumps and 

 begin the operation of cutting or tearing 

 apart. The young division can be either 

 planted in shallow flats for a few months 

 and then potted up into 2i4-inch or 3- 

 inch pots, or they can be at once put 

 into small pots, according to size or 

 strength of roots, and grown along in the 

 cool greenhouse until early spring, when 

 they can be hardened off in coldframes. 

 Propagating from cuttings is a simple 



Plant now 

 w* Spring 



Cover of sw Wittbold Folder. 



and effectual way of increasing stock, 

 providing the facilities are anywhere 

 nearly correct for doing so. A cool and 

 partially shaded location, where the air 

 will not directly strike the cuttings be- 

 fore they are rooted, will be suitable 

 for the operation, and a temperature of 

 50 degrees in the sand will bring better 

 results, although it may take a longer 

 time to do so, than if forced in a higher 

 temperature. 



To obtain good wood for this line of 

 propagation, the old dumps should be 

 divided into smaller particles and plant- 

 ed in flats or on the greenhouse bench, 

 and carried in a healthy growing tem- 

 perature of from 45 to 55 degrees. As 

 the new growth advances into a par- 

 tially firm wood, the cuttings can be 

 taken off and put into the sand. Make 

 the cutting well down near the base, 

 where the growth is most firm but not 

 too hard, and a quick callus will follow. 

 As the cuttings form roots, pot up into 

 small pots and shift into larger ones as 

 it becomes necessary, and by springtime 

 a summer blooming plant will be devel- 

 oped. It is necessary to keep the young 

 plant from exposure to frost until it 

 has developed considerable root action, 

 or partially filled the pot with roots. 



The propagation of Chrysanthemum 

 maximum and all its species is somewhat 

 similar to that of the phlox. Suffice it 

 to remark, that while all stooling peren- 

 nials similar in nature to those herein 

 referred to can be readily propagated as 

 described, they must not be hurried 

 along in a temperature suitable to soft- 

 wooded bedding plants. 



Chrysanthemum Indicum, C. Sinense 

 and others of the primitive type are 

 partially hardy in Colorado, but only so 

 under the most favorable conditions of 

 aspect and protection. The improved 

 Japanese types do not succeed to any 

 degree outdoors. All varieties are best 

 propagated from the suckers or young 

 growths that spring up from the ground. 

 Late winter to spring is the best time 

 to take the cuttings. 



To bloom the Shasta daisy in the 

 spring in coldframes, it is necessary to 

 get the plants well established in their 

 permanent quarters quite early in the 

 fall and to give them vigilant care dur- 

 ing the unseasonable and trying period 

 of our winter months in Colorado. 



John Berry. 



