24 



TheWcddy Florists' Review. 



OCTOBBB 1, 1908. 



Niessen's 



Column 



The first impresiioo, when you 

 open A box of cut flowers, usually 

 establishes its quality. The price 

 paid for the £oods should not re£ulate 

 the care in the selection and packing 

 of your orders. Ve know of only, 

 and permit only, one kind of pack- 

 ing—and that is the best years of ex- 

 perience has taught us, and it's 

 acknowledged to be the BEST. 



The next item of utmost importance 

 is PROMPTNESS. Thathasalways 

 been a hobby with us. Your order, 

 from the time we receive it. until 

 delivered to the transportation com- 

 pany, is under the direct supervision 

 of a competent and responsible man. 

 That means you are getting the best 

 attention and prompt deliveries. We 

 are not infallible, human as you are, 

 but our system permits few mis- 

 takes; they are the rare exception 

 with us. 



A sfirewd buyer always aims to 

 get the best value for Iiis money. 

 That we have the goods is an 

 acknowledged and established fact, 

 and along with our complete and 

 varied stock, we offer you the 

 NIESSEN service we have told you 

 about. Doesn't that make a strong 

 combination ? Doesn't this appeal to 

 you? An opportunity to prove the 

 superior quality of our goods and ser- 

 vice is all we ask. 



. Our price Iht''WiII keep you 

 in touch with the market. 

 .........SEND FOR IT. 



TheLeoNiesseoCo. 



Wholesale Florists 



1209 Arch Street 



Philadelphia 



HKRE'S A NXW UNK OW 



CUT FLOWER VASES 



Hard fired, non-abBorbent, green glazed. Much the most attractive, inexpensive 

 ware for the display of cut stock in ice-box and store. 



WRITS FOR PRICKS 



We manufacture pottery in many styles and a large line of 

 value to florists, both for tbeir use and sale. Write for circulars. 



ZAKESVILLE STONEWARE CO., '*'"'*S:?iSSS:^' Zanesville, 0. 



Mention Tne I^view when you write 



PHILADELPHIA. 



., The Rising Eastern Market 



September has closed with slightly 

 improved conditions in the cut flower 

 market. The weather has been bad, so 

 warm that it is almost impossible for 

 flowers to retain their color and crispn.ess 

 for any length of time. The heat has 

 also brought in an unusual quantity of 

 stock, even for this usually productive 

 season of the year. Fortunately, how- 

 ever, rain has improved outdoor condi- 

 tions, which were becoming serious. 



The dahlia is the leading flower of the 

 day, and, despite the drought that has 

 just ended, it has been as fine a season 

 for this autumnal flower as we have ever 

 had. The demand for dahlias is improv- 

 ing and, while it can never be said that 

 the demand equals the supply of a flower 

 that can be shipped by the wagon-load, 

 the demand sometimes equals the supply 

 of certain varieties, and often consumes 

 a large part of the supply of all the 

 varieties. 



Asters are waning rapidly. There are 

 nothing like as many asters in the market 

 as there were a week ago, and while there 

 is still a fair demand for fancy white 

 and soft pink, it is not always easy to 

 obtain the stock to meet this demand. 



Roses are extraordinarily plentiful, 

 with only the higher grades bringing 

 satisfactory prices. Carnations are im- 

 proving, though it will take cooler 

 weather to make them what they should 

 be. There is quite a brisk demand 

 springing up for the divine flower, due, 

 probably, to the decline of the aster. 

 Violets are improving. The singles are 

 now shipable, which means that stems, 

 size and fragrance are such that they 

 will not reflect discredit. 



Cosmos is plentiful in all the colors. 

 Valley has been selling better than for 

 some time past, with excellent prospects. 

 Orchids, owing to some special demands, 

 have sold well. Considering weather and 

 business conditions, the improvement in 

 the market is gratifying. A few early 

 chrysanthemums have made their appear- 

 ance. 



What Philadelphia Can Do. 



It is generally conceded that Philadel- 

 phia, yes, sleepy Philadelphia, is facile 

 princeps in florists' supplies, in foliage 

 plants, in seeds and bulbs, and in the 

 wholesaling of cut flowers. But what 



Philadelphia can do in this last respect 

 has never been exactly measured. An 

 opportunity arose last week, when it 

 became noised around that Chicago and 

 Philadelphia were bidding against each 

 other for a certain out-of-town cut flower 

 order. There were rumors, and counter- 

 rumors, and finally, it was positively 

 stated in wholesale circles that the order 

 had gone to Chicago, and Phil was 

 definitely instructed to say nothing what- 

 ever about it, just to let Chicago do the 

 crowing. When, .presto! it was oflBcially 

 announced that Philadelphia had secured 

 the order and filled it! But, you will 

 ask, what in the world does all this 

 palaver mean? Simply that W. E. Mc- 

 Kissiok sent 5,000 American Beauty roses 

 and some peas in one order out of this 

 city last week. What do you think of 

 that? 



A Good Device. 



Israel Rosnosky, who has just returned 

 from a business trip in the interests of 

 the Henry F. Michell Co. to Maryland, 

 Virginia, and the District of Columbia, 

 says that while at Richmond, Va., he 

 saw an interesting device for sterilizing 

 soil. It was at the establishment of 

 Mann & Brown. It seems that the firm 

 was troubled with pests in the soil and 

 decided that it must be sterilized to get 

 rid of the nuisance. Accordingly, they 

 arranged a trough, so to speak, between 

 their houses, where the carts were dumped 

 and the wheelbarrows filled with soil for 

 planting the houses. Into this trough 

 they introduced a steam pipe, dividing it 

 and running two pipes at right angles 

 and then continuing them with an ell 

 something in a U-shape. The steam was 

 allowed to escape through outlets at 

 proper distances and the soil dumped in 

 the trough on top of the pipes before 

 being wheeled into the houses. It was 

 allowed to lie there until as dry as punk. 

 Mr. Rosnosky considers the device inval- 

 uable, and believes that each grower can 

 work out the details to suit his own indi- 

 vidual case. 



Deadi of Mr. PauL 



James W. Paul, Jr.. president of the 

 Pennsylvania Horticultural Society, died 

 at Hot Springs, Va., September 25. Mr, 

 Paul's death was most unexpected, and 

 his loss is mourned by a large circle of 

 horticultural friends. Mr. Paul, who 

 succeeded James M. Rhodes as president 

 of the Pennsylvania Horticultural So- 



