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October 15, 1908. 



The Weekly Florists^ Review* 



I THE RETAIL «^^^^P 

 |«=^^^ FLORIST I 



SHEAF OF WHEAT AND ROSES. 



The funeral designs by C. H. Fox, 

 Columbia avenue and Twenty-first street, 

 Philadelphia, often show unusual treat- 

 ment. The accompanying illustration 

 gives an entirely different method of ar- 

 ranging a sheaf of wheat with flowers 

 from those shown earlier in this series. 

 In this instance Mr. Fox attaches im- 

 portance to each rose being a perfect 

 specimen, quality rather than quantity 

 being sought in the arrangement. The 

 flowers in the illustration are Brides, 

 the stems tied with a bow of watered 

 silk ribbon. Phil. 



LOCAL ADVERTISING. 



H. L. Neal, of Seguin, Tex., sends a 

 loc^l newspaper to show hoAv he adver- 

 tises his Koselawn Greenhouses by means 

 of timely lines scattered among the local 

 news items and says that with a change 

 every week they pay him well. He adds: 

 * ' The articles on designs that have ap- 

 peared in the Review have been worth 

 a great deal to me; the illustrations I 

 cut out and paste in an album to show 

 to my customers and find them a great 

 help in taking orders. The Review gets 

 better all the time and is the best friend 

 a retail florist can have. Big cotton and 

 corn crops here and good times ahead 

 for the Texas florists." 



DEADLY COMBINATION. 



The display window of a shop in New 

 York, whose owner is undoubtedly a 

 good man and free from guile — that be- 

 ing the prevalent type of Bronx residents 

 — bears a handsome sign, in gilt letters: 



• FLORIST : 



: FUNERAL DIRECTOR : 



And underneath this is a large picture 

 of President Roosevelt with a gun to his 

 shoulder, taking deadly aim. 



No explanation is offered, nor are the 

 political proclivities of the florist and 

 funeral director known. 



HALLOWE'EN WINDOW DISPLAY. 



I wish to offer a suggestion in reply to 

 the query from A. F., in the Review of 

 October 8, with reference to window 

 decorations for Hallowe'en. 



The week previous to Hallowe'en last 

 year I had in our window an appropriate 

 decoration or trim that attracted much 

 attention and at the same time was an 

 inexpensive one to execute. 



Our window is quite a wide one, but 

 only about four feet deep. My trim was 

 just an ordinary farmyard scene. In the 

 first place, I covered the tile flooring 

 with about three inches of gravel from 

 the bench in the greenhouse. Then I 

 secured from an old tree a few branches, 

 with which was made a rustic fence such 

 as was used a great deal in olden times 

 — merely a few upright stakes, tied so as 

 to form a Y at the top, and then some 



pieces laid lengthwise. Then I had three 

 small stacks of corn in the window, each 

 with a few old ears of the corn showing. 

 Just in the rear of the fence, as a set- 

 ting, were placed the tops of a few small 

 trees, with some of the autumn foliage 

 still on the branches. I also had two 

 such trees in the foreground. The next 

 thing was to get a few crows, for with- 

 out these the whole would have been 

 incomplete. This was easy. We bought 

 a half dozen birds, made of cloth, at the 



color, and then in black painted the 

 wording, "Go to Schroeter's for Decora- 

 tions." As a finishing touch, I scattered 

 a few small sized pumpkins . about the 

 ground. 



One thing I must not forget was a 

 moon peeping out from between the trees. 

 This is easily made. Cut out a piece of 

 glass of suitable diameter, paint it pale 

 yellow and then paint a face upon it. 

 Ours was a funny face. In behind the 

 glass I hung an electric lamp, for use in 

 the evenings. See that every part is in 

 about the right proportion. 



Now, while there is nothing startling 

 about such a window trim, it is inexpen- 

 sive to make, certainly very appropriate, 

 and, if nicely executed, attracts favor- 

 able attention. Hugo Schroeter. 



A HALLOWE'EN IDEA. 



Florists' windows usually express the 

 beautiful and sublime. Let the Hal- 

 lowe'en season afford a diversion. Here's 



Sheaf of Wheat and Roses. 



ten cent store, dyed them jet black and 

 then painted the bills red, and they made 

 fine crows. 



To add to the advertising feature of 

 the window, I made of thin boards what 

 was meant to represent a billboard. I 

 painted the whole a sort of a pumpkin 



a suggestion for a comical corner in your 

 display. Secure a lot of yellow gourds 

 and convert them into miniature pump- 

 kin-heads. Mount each on a slender green 

 stake and thrust the stakes into the fern 

 pots at such a height as to give the 

 impression that the fern had blossomed 



