

24 



The Weekly Florists' Review* 



NOVBMBER 5, 1908. 



Niessen's 



News 

 Columi^ 



A retail floriet, or any businees- 

 man to be successful, one point in 

 bis favor, in fact most essential to 

 make his business a success, is 

 judicious buying. 



You miay be doing your part, 

 but it is equally important to have 

 a firm at the other end tliat will 

 look after your interests with 

 the same care and good Judgment 

 as you would exercise yourself. 



With most of our steady cus- 

 tomers we know precisely the 

 grade of stock they require, be- 

 cause we have studied their 

 wants. We do not ignore detail. 

 The smallest item is of sufficient 

 importance for as to give it atten- 

 tion. 



Get the best value 



your 



money can buy 



You will get it by dealing with 

 us. Goods charged at the correct 

 market price, giving you every 

 advantage of the condition of the 

 market. Our stock is second to 

 none, and our service is the best, 

 taught by long experience. 



It w be to your advan= 

 tage to try our methods 



..The.. 



Leo Niessen Co. 



Wholesale Florists 



' 1209 Arch Street 



PHILADELPHIA 



Open from 7:00 a. m. to 8:00 p. m. 



Debutante Bunches 



You will want to know what you can get in a hurry for the coming-out 

 tea. Something choice, quite a variety, for sometimes you will have 

 many bunches for one occasion. Fancy Sinele Violets are now very 

 fine. Double Violets can be had in the deep blue, Marie Louise, 

 and the soft blue, Lady Campbell. The delicate pink and white of 

 Killarney and the softer pink of My Maryland are favored in roses. 

 Bridesmaid is also fine and the variety hues of Mrs. Jardine will 

 lend variety. Lily of the Valley is superb now. Among orchids 

 Cattleyas are plentiful and reasonable in price. This is also true of 

 Oncidium Sprays. For finishing off, Adiantum in several varieties 

 and the crested forms of the Boston Fern are effective. 



W. E. McKISSICK & BROS. 



Wholesale Florists 



1619-21 Ranstead St., Philadelphia 



Mention The Review when you write. 



PHILADELPHIA. 



The Ritins Eastern Market 



Jack Frost, Hallowe'en, and All 

 Saints' day combined to improve the 

 tone of the cut flower market. Last 

 Saturday, October 31, was generally rec- 

 ognized as the best day the market has 

 seen in four months. Outdoor flowers 

 are over, and the cooler weather has cut 

 down the rose crops considerably. Chrys- 

 anthemums and carnations continue ex- 

 tremely plentiful. The first named are 

 in demand, but carnations are not, the 

 white varieties being almost impossible 

 to sell at any price. Buyers of white 

 flowers get so much more for their money 

 with chrysanthemums that they pass the 

 divine flower whenever the autumn queen 

 is obtainable, and of course it is obtain- 

 able everywhere now. November 2 saw 

 smaller receipts in the wholesale mar- 

 ket than any Monday for a long time 

 past. November 3 being election day, 

 business fell off, but conditions would 

 seem to warrant the belief that shipping 

 as well as local demand is bound to stead- 

 ily increase from now on until the holi- 

 days. 



The list of white chrysanthemums has 

 been strengthened more than that of 

 any other color, Alice Byron, Angele 

 Laurent, White Eaton, Mrs. Hurley and 

 Lynnwood Hall being the principal vari- 

 eties. In pink, Maud Dean and Minnie 

 Bailey have reinforced Dr. Enguehard. 

 Yellow, which is perhaps a shade less 

 plentiful, is mainly supported by Yellow 

 Eaton, in addition to Col. Appleton and 

 Major Bonnaffon, named last week. 

 Bronze is represented by Mrs. Broom- 

 head and Brutus. Daisy chrysanthe- 

 mums in orange and salmon have made 

 their appearance. Indoor pompons are 

 more plentiful and have entirely replaced 

 the outdoor-grown stock. 



The rose market is less overstocked, 

 Beauties having shortened appreciably. 

 Richmond is too plentiful. Choice blooms 

 of the other varieties are in fair but 

 not active demand. A few Souvenir de 

 Pierre Netting are seen. 



Carnations are perhaps three times as 



plentiful as they were a fortnight ago. 

 The quality is improved, but they are not 

 in special demand. 



The single violets are becoming finer. 

 Hudson river doubles have made their ap- 

 pearance in quantity, sharing the mar- 

 ket with Lady Campbell. Cattleyas have 

 shortened and the price has advanced. 

 Gardenias continue scarce. Valley has 

 been selling poorly. Greens have been 

 in fair demand. On some days the de- 

 mand has been brisk. The general tone 

 is better, though prices have not, as a 

 rule, advanced. Snapdragon has made 

 its appearance in limited quantities. 

 For quotations see price list. 



A Chain of Stores. 



The opening of three stores under one 

 management on Market street has sug- 

 gested the possibility of a chain of stores 

 run strictly on a cash basis, such as we 

 have in other lines of business. It is 

 a matter of history that the proprietor of 

 the Acme Tea Stores, who was limited 

 to $100 credit some fifteen years ago, 

 is now a millionaire, with a chain of 

 many stores scattered over the city. The 

 Acme Tea Stores purchase the best grade 

 of tea and other groceries, purchase 

 them in quantity, and sell them for cash 

 only, on a small margin of profit. Their 

 transactions in the aggregate are far 

 larger than those of any leading retail 

 grocer. Their success has been almost 

 phenomenal. Whether this is possible in 

 the fiower business remains to be seen, 

 but the first move, mj^e by Waxman & 

 Kipnis, will be watcUed with great in- 

 terest. 



An Announcement. 



Announcement was made November 2 

 that the firm of W. E. McKissick & 

 Bros, has been formed to carry on the 

 wholesale florists' business at 1619 and 

 1621 Sansom Street. The firm is fdrmed 

 of W. E., A. P. and H. E, McKis- 

 sick. It hks been known for some time 

 in wholesale circles that W. E. McKis- 

 sick, who has built up such a splendid 

 local and shipping business, felt that the 

 time had come when the care and re- 

 sponsibility of the enterprise were more 



