I ^.•.• 



':^~:ff^:^i'>'^j:'"^'7^^^f' 



'3rm-f.> 



The Weekly Florists^ Review* 



NOTBMBEB 26, 1908. 



now that the only sure way to enliven 

 things is by advertising. 



Advertise whether you have competi- 

 tion or not. Advertise until you have 

 everyone in your town thinking about 

 flowers. Advertise until you make that 

 young fellow think it is just as neeeg- 

 sary to have the bride's bouquet as it is 

 to have the license. Advertise until you 

 make him think the other fellow will 

 get his best girl unless he sends uer a 

 box of flowers every few days. Ad- 

 vertise until that young lady will think 



track with the line you are running on, 

 and be right there with the goods and 

 let the people know it. 



Advertise or bust. If you don't ad- 

 vertise your place, the sheriflf might ad- 

 vertise it for you. C. J. Burdell. 



THE TRAVELER'S BAG. 



Every now and then the retail florist 

 is called upon to make some unusual fu- 

 neral design, something which shall typ- 

 ify the "Occupation of the late lamented. 



Funeral Desic^n by the Iowa Floral Co, Det Moines. 



her sick friend Will die unless she sends 

 a box of bright, cheerful flowers. Make 

 the people who are going to have that 

 card party think they will be disgraced 

 unless their house is decorated. Adver- 

 tise until you make- that young married 

 man thin^ his mother-in-law will come 

 and live with him unless he keeps her 

 yard and veranda nicely filled with bed- 

 ding and pot plants. 



Be honest in your ads. Come right 

 out and tell these people a few things. 



Why are so many bananas sold all 

 over this country? We don't have 

 to have them. It's because they hang 

 out in front of every grocery and fruit 

 store in town. You may not be able to 

 hang your flowers out so your customer 

 can see them, but you can hang an ad 

 in front of their eyes every time they 

 pick up their newspaper. 



Don't say anything about funerals or 

 floral designs in your ads. You and your 

 friends will have to think about these 

 things soon enough, and you can de- 

 pend on it, that if you will advertise 

 and talk your trade up to flowers for all 

 occasions, you will still get your share 

 of funeral work. Some florists have ad- 

 vertised funeral work so much that their 

 customers think about flowers only when 

 their best friend is dead, and if you 

 keep this up they will think of you only 

 when you are dead. 



Don 't cut your prices. Put a fair and 

 reasonable profit on your stuff and stick 

 to it, and, your customers will soon find 

 out that your flowers are worth all you 

 ask for them and pay the price. 



Now, about that side line. That's the 

 worst thing you can do. Don't side 

 line. It's like side tracking. First 

 thing you know, the other fellow will 

 go right on by you in a hurry, and you 

 will have to follow. Stay on the main 



The accompanying illustration serves to 

 show how well the Iowa Floral Co., Des 

 Moines, the retail cut flower branch of 

 the Iowa Seed Co., executed such a recent 

 order. 



This somewhat unusual design is a 

 replica of an Oxford traveling bag such 

 as is commonly used by commercial trav- 

 elers. The body was made solid on all 

 sides of Enchantress carnations, while 

 the steel rib on top and on both ends was 

 made of Lawsons. The handle consisted 

 of violets wrapped on with green thread. 

 The design was ordered by local travel- 



ing meii and, when delivered, gave them 

 great satisfaction. The emblem pos- 

 sessed one important reaUstic feature, in 

 that it could be carried by the handle in 

 spite of the weight of the wet moss. It 

 may be noticed that an ordinary name 

 plate was used, on which the names of 

 the donors were written. , 



FUNERAL ARRANGEMENTS. 



The florists in the country towns are 

 in the majority and as such tlfeir work 

 is of interest to all. Eaton Bapids is a 

 Michigan town of only a few thousand 

 people, but there are several progressive 

 florists in the surrounding country, so 

 when William Smith, an old soldier and 

 leading citizen, was to be buried, the 

 Mary La Fever Floral Co., the only 

 florist in Eaton Bapids, naturally wanted 

 to put its best foot forward in, the mat- 

 ter of a decoration for the services. Tho 

 accompanying illustration shows what 

 was done. 



THE SETTING SUN. 



The setting sun is one of those stand- 

 fird -arrangements that are called into 

 being chiefly when variety is essential. 

 The "sun" in the photograph was made 

 with Chatenay roses, the field with 

 Brides and lily of the valley. The same 

 flowers are used in the star above. 

 Whiteness of this design is further car- 

 ried out by the Easter lilies in the base. 

 This piece is one of the series of funeral 

 designs by Charles Henry Fox, the Sign 

 of the Eose, Phiadelphia, but Mr. Fox 

 does not approve of this design, using it 

 only when speciallj' called for by a cus- 

 tomer. Phil. 



ANTIRRHINUM WILT. 



Please tell me the cause and remedy 

 for the wilt disease of antirrhinums. 

 Large plants were lifted from the field 

 in September and planted in five inches 

 of soil on the bench. They were cut 

 back when planted. They took hold and 

 grew rapidly and appear perfectly 

 healthy, except that now and then a 

 branch will wilt in the middle of a sunny 

 day, but will recover toward evening. 

 This may go on for several days, but the 



Funeral Decoration by La Fever Floral G)., Eaton Rapids^ Mich. 



