' November 26, 1908. 



The Weekly Rorists* Review. 



27 



POINSETTIAS.. 



Artificial, made of special prepared two-tone 

 cloth, an absolute reproduction of the natural. 

 Price List and Christmas Folder now ready. 



Pittsburg Cut Flower Co., Ltd. 



THE WHOLESALE FLORISTS OF PITTSBURG 



Sample larcest size by mall, 12 2c stamps. 



222 OLIVER AVENUE 



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nothing like being on the alert yourself. 

 The grower on the alert knows something 

 about soils, and a good deal about fer- 

 tilizers and their proper application. His 

 heating, watering and ventilating systems 

 are open books to him. He has studied 

 the nature and requirements of each of 

 the varieties of the plants grown on his 

 place, and because of his knowledge and 

 intelligent observation, he can easily trace 

 the cause, and remedy the evil effect. If, 

 for example, his violets or roses are on 



the sick list, rather than despair, depend 

 upon it, he will ' ' know what to do next, ' ' 

 and by doing his "next" intelligently, 

 consistently and persistently he will soon 

 prove the efficacy Of the remedies applied. 



Toiline Less and Thinking More. 



To contrast the difference between the 

 man who "toils less and thinks more" 

 and the one who toils hard, early and 

 late, "minding his own business exclu- 

 sively," I will cite a case that came 



KIFT'S 



NEW FERN and 

 BERRY GLOBE 



The newest and latest novelty of its kind 

 Three sizes: 5-in., $3.00 per doz.; 6in.. $4.00 per 

 doz.; 7-in., $5.00 per doz. Packing free. B". O. B. 

 Philadelphia. Bend for Catalogue. Partridge 

 Berry Sprays, $3.0C per 1000. 



Robert Kift, 172s chettMit ».. Philadelphia, Pa. 



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under my personal observation. There 

 19 a maii in western Pennsylvania, now 

 out of business, who for two consecutive 

 s'easrons grew excellent carnations, realiz- 

 ing a handsome sum from his produc- 

 tions. His third season, however, proved 

 his undoing. He simply happened. to hit 

 the mark at one time and miss it at an- 

 other. Why his carnations did so well at 

 one time and so poorly at another, he 

 could not possibly explain. The law of 

 cause and effect was a closed book to 

 him. He had reached the end of his line 

 at the very outset, and did not know what 

 to do next. This is by no means an ex- 

 ceptional case. We often meet men who 

 are at their wits' end; who, at the least 

 drawback, find themselves at sea; who 

 are simply at the mercy of mere chance, 

 hit or miss, as it were. 



Financial Management. 



There is another point that I wish to 

 touch upon briefly, and that is the finan- 

 cial feature of our business. The fact 

 that a man has mastered the art of grow- 

 ing flowers or plants to perfection does 

 not by any means prove that his execu- 

 tive abilities in the office are commen- 

 surate with his efficiency at the propa- 

 gating bench or in the greenhouse. It is 

 one thing to be a good grower, and it is 

 quite another thing to be an able finan- 

 cier or a careful business man. 



The high salaried gardener of a Van- 

 derbilt or a Eockefeller, for example, 

 unquestionably knows how to grow flow- 

 ers and plants, but does he ever give his 

 coal bin a thought? And what matters 

 it to Mr. Gardener if every rose gracing 

 the table of his "lord and master" is 

 worth its weight in gold, in so far as the 

 cost of production is concerned? To be 

 sure, there is a source whence a plentiful 

 supply of money flows to foot all bills. 

 What he cares for and what he strives to 

 accomplish most is results, no matter at 

 what cost. Need I tell you that there is 

 many a man in the trade today who 

 ought to be a private gardener instead of 

 a commercial florist? Need I dwell upon 

 the fact that lack of executive ability, 

 lack of system, poor economy, and an 



