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DecexMbkr 10, 1908. 



The Weekly Florists^ Review* 



23 



Boxwood, Heather atnd Holly. 



and proved such a success that he made 

 that and pelargoniums his leaders. 



"Not being content with his varie- 

 ties, but always looking for something 

 better, he commenced to improve his 

 cyclamens, by selection and hybridizing, 

 which is crossing two varieties to get one 

 between them, and as a result about two 

 months ago he sowed over fifty varieties 

 of this one plant of seed of his own 

 raising. He put in about 20,000 seeds, 

 which, he says, will yield 10,000 good, 

 healthy plants, and is now sowing an- 

 other 20,000 and still later will sow an- 

 other lot, making a total of 60,000 seeds 

 and about 30,000 plants of cyclamen 

 which he will have to ship in their sea- 

 son. 



"Of his other leader, pelargoniums, 

 commonly called Lady Washington ge- 

 raniums, he has seventy varieties, and 

 8,000 plants ready for sale now and ex- 

 pects to sell 20,000 by next April. 



"Of primroses, obconica is the great 

 seller, several thousands of these being 

 sold yearly, and cinerarias and calceo- 

 larias in smaller quantities. 



"Pansies afford another chance for 

 specializing and as a result of sowing 

 heavily he has over 8,000 pansy plants 

 to carry through the winter, besides 

 thousands of plants he carries in stock 

 the year around, including 10,000 to 

 12,000 pelargoniums, 3,000 to 4,000 prim- 

 roses and 4,000 to 5,000 cyclamens, which 

 are not included in the seedlings men- 

 tioned above. Mr. Sylvester is one of 

 three growers in the United States to 

 any extent of some of the above. 



"Shipments every year are immense, 

 the express shipments alone last year 

 amounting to over fourteen tons, and so 

 far this fall he has shipped more than 



five tons of express, besides the freight 

 shipments. 



"When Mr. Sylvester was asked what 



he thought was the reason for the great 

 increase in his business, he replied, 'Ad- 

 vertising. ' He handed the writer a copy 

 of the Florists' Eeview, which con- 

 tained the following article: 



WHY LIMIT YOURSELF? 



Are you content with a business among your 

 neighbors? Do tbey buy all the stock you raise, 

 or could raise? Do tbey buy steadily, all the 

 year around, or do you find yourself pashed for 

 cash to meet your bills except, perhaps. In the 

 spring? Do your local customers pay cash, or 

 expect you to wait a year, more or lees, for 

 your money? 



Why don't yon grow stock that other florists 

 buy — advertise — and branch out? Others in small 

 towns have done it — why not you? 



See what this wholesale florist writes from a 

 retail town: 



"Please discontinue my adiantum, dracaena, 

 cyclamen and primrose advertisements in the 

 Classified Department of the Review and insert 

 the inclosed until further notice. Stocks are 

 getting badly broken. Sales have been flrst- 

 class. J. Sylvester. 



"Oconto, Wis., Sept. 21, 1908." 



Cash comes with the order to the known ad- 

 vertisers In the Review. Why not branch out? 



"As a result of his advertising, Mr. 

 Sylvester had to erect another green- 

 house, making three in all, which are lit- 

 erally packed with plants of all de- 

 scriptions, and some kinds, as pansies, 

 are kept outdoors all the time in frames. 



' ' This part of the United States is 

 not generally thought of as being an 

 extra good place to raise flowers, the 

 year around, but when we think that 

 Oconto flowers go to every state in the 

 Union and to our neighboring countries, 

 Canada and Mexico, we have to think 

 there is something really good in them 

 after all. These flowers and plants are 

 not all shipped during our short sum- 

 mer and fall, but all the year around, 

 going from the frozen country to a warm, 

 tropical one. 



"This shows what can be done in 

 Oconto by proper enterprise. Why can 

 we not have other industries built up 

 here as Mr. Sylvester has hist" 



Immortelle Wreath with HoUy Spray. 



