1 04 The Weekly Florists^ Review* i)KCEMBEB lo. iws. 



Our 40th Christmas 



I- "^ < 



HORTY years ago, a short time before Christmas, this business was started, and 

 each succeeding year has seen an increase in the amount of sales, until today 

 we have customers and friends in all parts of this great cotintry . We want to ex- 

 tend to you all the cheery Christmas greeting: " We wish you a merry Xmas." 



During the past year there was a scarcity of business in most lines, but the 

 florists have held their own, and indications for next year are very bright. People are 

 beginning to know the value of flowers; they are coming to appreciate them more; they are 

 buying them and using them more than ever before. The sale of the florists' product must 

 increase and the product, likewise, must be increased to supply the greater demand. 



Whether this is your first Christmas in business, or your fortieth one, don't let it pass 

 without planning something for next year; something bigger and better than before. It is 

 the nature of all things to grow that have life, and the business that stands still is dead. 



Enjoy the Christmas good cheer, but don't forget the new greenhouse and the bigger 

 business. Write us when^ou build and we'll help you all we can to plan the house. 



Why not take the time now to send for the 

 96 page catalogue? That's the first step. 



JOHN C. IHONINGER CO., mi^^^ Chicago 



R. H. DOWNMAN. Pre*. F. WIIAKRT. 1st Vloe-Fres. GEO. W. DODOK. Sd Vloa-Fr«s. 



LOUISIANA 



RED CYPRESS 



"The Wood that Won't Rot" 



Described by Basselt A Washburn, Chicago, III. 



"Replying to your favor requesting our experience with Pecky Cypress, we will say, 

 we have been using this grade of Cypress in our Greenhouses and plant benches for 



the last ten or tw^elve years and so far have not found any of this wood that has all 

 rotted out. We formerly used hemlock and pine, but found that 2-inch stock only lasted 

 about four years, while so far we have had no Pecky Cypress rot out in ten or twelve yeais. 

 We use clear Cypress for all our roof work, ventilators, etc., and it is very satisfactory. We 

 think it is the only kind of lumber for the purpose. BA8SETT & WASHBURN." 



Ask your dealer for Louisiana Red Cypress and if he 

 hasn't got it, get him to write us, or w^rite us yourself. 



nip |ED OYPBESS copiPiniY 



-OF NKW ORLEANS- 



J. A. HILLIARD, Sec ]f iii 6ii'l Mgr. Hlbernia Bank Building, New Orleans, U. S. A. 



